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All Journal Lentera Pendidikan MIQOT: Jurnal Ilmu-ilmu Keislaman Language Literacy: Journal of Linguistics, Literature, and Language Teaching Edukasi Islami: Jurnal Pendidikan Islam Journal for Lesson and Learning Studies Genderang Asa: Journal of Primary Education Journal of English Language Teaching, Linguistics and Literature (JETLEE) ITQAN: Jurnal Ilmu-ilmu Kependidikan
Jumat Barus
Institut Agama Islam Negeri Lhokseumawe
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : ITQAN: Jurnal Ilmu-ilmu Kependidikan

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Language Styles Used in English Commercial Product and Educational Advertisements on Internet Yuli Elyanur Saputri; Jumat Barus; Hayatul Muna
ITQAN: Jurnal Ilmu-ilmu Kependidikan Vol. 13 No. 1 (2022): ITQAN: Jurnal Ilmu-Ilmu Kependidikan
Publisher : Fakultas Tarbiyah dan Ilmu Keguruan (FTIK) IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (436.709 KB) | DOI: 10.47766/itqan.v13i1.451

Abstract

This research aims to analyze the kinds of language styles used in English Commercial Products and Educational Advertisements on the internet. This research used a qualitative descriptive technique by collecting fifteen English Commercial Products and five Educational Advertisements from the internet and using them as documentation. Data analysis techniques used are data condensation, data display, and drawing conclusion/verification. As the results of this research, the researcher found six language styles used in commercial product advertisements: spokesperson, problem solution, demonstration, a slice of life, comparison, and combination of problem solution and comparison style; and three language styles used in the educational advertisement: hard sell, soft sell, and straightforward style.
Types of Euphemism in Anies Baswedan’s Speech Jumat Barus
ITQAN: Jurnal Ilmu-ilmu Kependidikan Vol. 13 No. 2 (2022): ITQAN: Jurnal Ilmu-ilmu Kependidikan
Publisher : Fakultas Tarbiyah dan Ilmu Keguruan (FTIK) IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/itqan.v14i1.421

Abstract

Euphemisms are often used in language activities to subtly convey sensitive information. Careful word choice allows one to avoid using vulgar or unpleasant language that may offend others. This study aims to explain the types of euphemisms used by Anies Baswedan in his statement after the announcement of his candidacy as Indonesia's presidential candidate in the 2024 election by the Nasdem Party. Allan and Burridge's framework in categorizing the types of euphemisms becomes the theoretical basis in this research. This research uses a qualitative approach with a content analysis method, by analyzing words, phrases, or sentences containing euphemism components found in Anies Baswedan's speech on 4 October 2022, sourced from metro.tempo.co. The analysis reveals four main types of euphemisms: 11 instances of metaphor (32.35%), 6 cases of one-for-one substitution (17.65%), 16 occurrences of circumlocution (47.06%), and 1 instance of figurative expression (2.94%). These forms of euphemism are used as alternative linguistic expressions, softening the language to prevent the use of sensitive or vulgar expressions that can offend others.
Co-Authors Almuhajir Almuhajir Amrin Saragih Firdha Dwi Apriani Hayatul Muna Hayatul Muna Husaini Husaini, Husaini Irdayanti Irdayanti Maya Safitri Mulyadi Mulyadi Ninda Safitri Robert Sibarani Yuli Elyanur Saputri