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All Journal Bhakti Persada Jurnal Aplikasi IPTEKS SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] International Journal of Travel, Hospitality and Events
A. Agung Putu Swabawa
Politeknik Negeri Bali
Humanities Decision Sciences, Operations Research & Management Education Social Sciences Transportation Other

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PEMBERDAYAAN POTENSI WISATA DALAM MENINGKATKAN PENDAPATAN MASYARAKAT DESA PEKRAMAN NEGARA, BATUAN, SUKAWATI GIANYAR I Nyoman Meirejeki; I Ketut Suarta; I Gede Nyoman Suta Waisnawa; I Made Widiantara; A. Agung Putu Swabawa
Bhakti Persada Jurnal Aplikasi IPTEKS Vol 4 No 2 (2018): November 2018
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (860.413 KB) | DOI: 10.31940/bp.v4i2.1187

Abstract

Pengabdian ini dilakukan di Desa Pekraman Negara, desa Batuan, sukawati, Gianyar. Tujuan dari pengabdian ini adalah untuk mengidentifikasikan potensi dan daya tarik dan merancang jalur trekking sebagai produk wisata unggulan yang akan ditawarkan di desa pekraman Negara. Metode pelaksanan pengabdian dan pengumpulan data yang digunakan adalah metode: observasi, wawancara, focus group discussion, partisipatory research action,dan pendampingan. dengan menggunakan judgement sampling method. Sedangkan analisis data menggunakan analisis deskriptif dan analisis sintesis. Berdasarkan hasil pembahasan menunjukkan bahwa di desa pekraman Negara terdapat potensi wisata yang bisa dikembangkan menjadi produk wisata, yaitu; 1). sumber daya alam yang berupa: sungai, sawah, dan tebing, 2) sumber daya budaya yang berupa: tempat beribadah, upacara tradisional, benda hasil karya seni dan kegiatan budaya, dan rumah adat tradisional Bali. Sarana pariwista yang sudah eksis berupa: usaha kuliner, yoga, gallery lukisan dan gallery gold & silver. Produk wisata yang dibangun dalam pengabdian ini adalah jalur trekking yang proses pelaksanaanya: identifikasi potensi dan menentukan tempat signage, pembuatan signage, penataan jalur trekking, pemasangan signage, pembentukan kelembagaan, dan membuat program marketing. Implikasi dari pembuatan jalur trekking dapat meningkatkan kesejahteraan masyarakat desa pekraman Negara
Analysis of Creative Product Potentials of Pandawa Beach, Kutuh Village, Bali A. Agung Putu Swabawa; I Dewa Gede Ari Pemayun; Luh Linna Sagitarini
Soshum: Jurnal Sosial dan Humaniora Vol 8 No 2 (2018): July 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (923.369 KB) | DOI: 10.31940/soshum.v8i2.993

Abstract

This research was conducted in coastal tourist area of ​​Pandawa village of Kutuh, sub-district of south Kuta Badung. The goal is to identify the potential of Pandawa beach area, formulate creative tourism product, and to know the perception of tourists toward the natural conditions of Pendawa beach, the socio-cultural conditions, and the condition of tourism infrastructure at Pandawa. Data collection was done by using survey method, questionnaire, interview, documentation, focused group discussion, and literature study. Analytical tool used to analyse data is quantitative analysis in the form of descriptive statistic with the help of Likert scale, and using qualitative analysis technique in the form of descriptive analysis. The analysis shows that there are five identifiable natural potentials at Pandawa beach namely the towering limestone cliffs, white sandy beaches, seaweed, clear blue sea, and Coral Garden. From the socio-cultural aspect, include: traditional dance and dance performances in the form of Ramayana Ballet, cremation ceremony, communal cooperative system, temple and statue of Dewi Kunti and Panca Pandawa on the cliff along the road to Pandawa beach. Creative tourism products that can be formulated on the beach Pandawa, namely in the form of: maritime museum and seaweed cultivation and culinary. The perception of tourists to the natural conditions of Pandawa beaches, socio-cultural, infrastructure, and the existence of tourism facilities are good category, with an average score of 3.07 (foreign) and 2.90 (domestic). Of the four components of tourism products assessed, the best value is the condition of the natural environment with a score of 3.23 (domestic tourists) and 3.19 (foreign tourists), while the lowest score is the existing tourism facilities in Pantai Pandawa with a score of 2 , 97 (domestic tourists), while for foreign tourists the lowest score is public infrastructure with a score of 2.30 including less category.
Promotion Strategy to Increase Room Occupancy during the Covid-19 Pandemic Ni Made Diantari; Ni Nyoman Triyuni; I Ketut Astawa; Nyoman Mastiani Nadra; A. Agung Putu Swabawa
International Journal of Travel, Hospitality and Events Vol. 1 No. 1 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (460.542 KB) | DOI: 10.56743/ijothe.v1i1.4

Abstract

ABSTRACT Purpose: The purpose of this research is to identify the suitable promotion strategy that can be implemented to increase room occupancy during the Covid-19 pandemic at Pramana Watu Kurung Resort Ubud, Bali, Indonesia. Research methods: Data collection methods used are participation observation, semi-structured interviews, documentation, and questionnaires. The questionnaire was distributed to 10 informants from the head of department who were determined by purposive sampling technique. Data analysis technique used is descriptive qualitative analysis, SWOT analysis, Internal Factor Analysis Summary (IFAS), External Factor Analysis Summary (EFAS), Internal-External Matrix (IE), SWOT Matrix, and Quantitative Strategic Planning Matrix (QSPM) analysis. Findings: The internal factors with IFAS score 2,71 and external factors with EFAS score 2,05 can be known if the current position of promotion strategy in cell V, which is in the growth and stability with horizontal integration. SWOT analysis resulted in 8 alternative promotion strategies with a suitable promotion strategy that can be implemented to increase room occupancy during the Covid-19 pandemic is to collaborate with competitors with the highest TAS (Total Attractive Score) value, 144.67 that obtained from QSPM analysis. Implication: Pramana Watu Kurung Resort Ubud must do collaborate with competitors as a suitable promotion strategy to increase room occupancy. The collaboration aims to create profits through sharing the resources of each company to reduce costs and create new innovations. Keywords: promotion strategy, room occupancy, Covid-19 pandemic.
Co-Authors I Dewa Gede Ari Pemayun I Gede Nyoman Suta Waisnawa I Ketut Astawa I Ketut Suarta I Made Widiantara I Nyoman Meirejeki Luh Linna Sagitarini Ni Made Diantari Ni Nyoman Triyuni Nyoman Mastiani Nadra