Nidyawati Nidyawati
SEKOLAH TINGGI ILMU EKONOMI SERELO LAHAT

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Saluran Distribusi dan Promosi terhadap Volume Penjualan Motor Honda CB 150R Rudi Eduar; Nidyawati Nidyawati
Journal of Management and Bussines (JOMB) Vol 3 No 2 (2021): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v3i2.2722

Abstract

This study aimed to determine the effect of distribution channels, promotions, and the influence of both (distribution and promotion channels) on the sales volume of Honda CB 150 R motorcycles at PT. Astra International TBK. Nature Fence Branch. The method used in sampling in this study uses Time Series data. The data analysis method used is the Data Prerequisite Test (Normality Test, Multicollinearity Test, Linearity Test), Descriptive Statistics Test, Inferential Statistical Test (Multiple Linear Regression, Correlation Coefficient, Coefficient of Determination), and Hypothesis Testing (t Test and F Test). The results showed that the value of t count distribution channel is smaller than t table (3,597 > 4,303). Meanwhile, promotion, and the influence of both (distribution and promotion channels) on sales volume sequentially have a value of t count > t table (4.504 > 4.303; 48.236 > 19.0). The conclusion is that the distribution channel has no effect on the increase in motorcycle sales volume. Meanwhile, promotion, and the influence of both (distribution and promotion channels) were able to increase the sales volume of Honda CB 150 R motorcycles. Keywords: Distribution Channel, Promotion, Sales Volume
Kualitas Produk dan Harga Jual terhadap Kepuasan Konsumen Titi Hasanah; Markus Markus; M Pahlan; Rudy Eduar; Nidyawati Nidyawati
Journal of Management and Bussines (JOMB) Vol 4 No 2 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i2.4777

Abstract

This study aims to determine the effect of product quality and selling price independently or jointly on consumer satisfaction (a case study in Bipang Tanjung Sakti). This research method is descriptive quantitative. The sample in this study were 67 Bipang Tanjung Sakti consumers taken based on a portion of the population to represent the entire population using the Slovin formula calculation with a confidence level of 90% and an error rate of 10% (0.1). Sampling using accidental sampling method. The results showed, a) the product quality variable (X1) on consumer satisfaction (Y), obtained a Sig value of 0.000 <0.05; b) the selling price variable (X2) on consumer satisfaction (Y), obtained a value of Sig 0.000 <0.05; c) variable product quality (X1) and selling price (X2) together on consumer satisfaction (Y), obtained Sig value, 0.000 <0.05. In conclusion, product quality variables have a significant effect on consumer satisfaction variables, selling price variables have a significant effect on consumer satisfaction variables, product quality variables, and selling prices, have a significant effect on consumer satisfaction variables together. Keywords: Selling Price, Consumer Satisfaction, Product Quality
Optimizing The Performance of Civil Servants: A Case Study at The Tax Counseling and Consulting Service Office (KP2KP) Hardiyansyah Hardiyansyah; Aspi Zaitun; Ade Firmansyah; Nidyawati Nidyawati
MBIA Vol 19 No 3 (2020): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v19i3.1168

Abstract

The performance of civil servants in the taxation sector will determine the success of state tax revenue. The purpose of this study was to determine and analyze the performance optimization of the KP2KP employees. Qualitative research with an explanatory research approach. Primary data sources were carried out through in-depth interviews with informants from the KP2KP, field observations and collection of written documentation. After analyzing the data, the researcher found that the optimization of the performance of civil servants with limited human resources can be realized through empowerment, development, competency improvement, employee motivation through adequate compensation and leadership effectiveness in KP2KP. Research results are very important for policy makers in perfecting their policies. Optimizing the performance of civil servants through empowerment, development, increasing competence, providing employee motivation through adequate compensation and leadership effectiveness in KP2KP. This study presents different points of view on the topic of civil servant performance. Increasing the performance optimization of civil servants with limited human resources is a new thing and according to the author's knowledge, the results of this study are the first to explain the increase in the performance optimization of KP2KP employees in Ogan Ilir Regency. Abstrak Kinerja PNS di bidang perpajakan sangat menentukan keberhasilan penerimaan pajak negara. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis optimalisasi kinerja pegawai KP2KP. Penelitian kualitatif dengan pendekatan penelitian eksplanatori. Sumber data primer dilakukan melalui wawancara mendalam dengan informan dari KP2KP, observasi lapangan dan pengumpulan dokumentasi tertulis. Setelah menganalisis data, peneliti menemukan bahwa optimalisasi kinerja PNS dengan sumber daya manusia yang terbatas dapat diwujudkan melalui pemberdayaan, pengembangan, peningkatan kompetensi, motivasi pegawai melalui kompensasi yang memadai dan efektivitas kepemimpinan di KP2KP. Hasil penelitian sangat penting bagi pengambil kebijakan dalam menyempurnakan kebijakannya. Mengoptimalkan kinerja PNS melalui pemberdayaan, pengembangan, peningkatan kompetensi, pemberian motivasi pegawai melalui kompensasi yang memadai dan efektivitas kepemimpinan di KP2KP. Studi ini menyajikan sudut pandang yang berbeda tentang topik kinerja pegawai negeri. Peningkatan optimalisasi kinerja PNS dengan sumber daya manusia yang terbatas merupakan hal baru dan menurut pengetahuan penulis, hasil penelitian ini merupakan yang pertama menjelaskan peningkatan optimalisasi kinerja pegawai KP2KP di Kabupaten Ogan Ilir. Kata Kunci : Kinerja Pegawai, Pelayanan, Penyuluhan, Perpajakan