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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Information System, Applied, Management, Accounting and Research International Journal Of Science, Technology & Management (IJSTM) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Ayundha Evanthi
Universitas Pembangunan Nasional Veteran Jawa Timur
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Transportation Other

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Analisis Kinerja Organisasi Melalui Strategi Bisnis Ketidakpastian Lingkungan, Desain Organisasi, Dan Proses Pengambilan Keputusan Ayundha Evanthi; Sulastri Irbayuni; Ratih Mukti Azhar
JISAMAR (Journal of Information System, Applied, Management, Accounting and Research) Vol 6 No 2 (2022): JISAMAR: May 2022
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v6i2.796

Abstract

Industri penerbangan di Indonesia saat ini berada pada kondisi persaingan yang sangat kompetitif di mana pada era open sky policy, tidak hanya maskapai nasional namun juga maskapai asing melebarkan sayapnya di Indonesia. Industri penerbangan menghadapi tantangan ketidakpastian lingkungan dengan perolehan margin yang tipis. Penelitian mengenai pemilihan strategi bisnis yang paling sesuai bagi maskapai penerbangan di tengah kondisi ketidakpastian lingkungan untuk menentukan bagaimana desain organisasi dan proses pengambilan keputusan dibuat guna mencapai kinerja organisasi yang diharapkan belum pernah diteliti di Indonesia. Dari hasil penelitian diketahui bahwa ketidakpastian lingkungan mempengaruhi secara positif strategi bisnis yang diterapkan oleh perusahaan baik pilihan strategi cost leadership, focus orientation, maupun differentiation. Namun hanya strategi differentiation yang berpengaruh positif terhadap penentuan desain organisasi yang nantinya berpengaruh positif terhadap proses pengambilan keputusan dan pada akhirnya juga memberikan pengaruh positif terhadap kinerja organisasi. Kesimpulan dari hasil pengujian adalah bahwa maskapai penerbangan di Indonesia di tengah lingkungan yang sangat dinamis dituntut untuk dapat menawarkan produk atau layanan yang unik dan berbeda dari pesaing dan memberi nilai lebih bagi pelanggan serta mampu menerapkan desain organisasi yang bersifat organizational learning guna dapat mencapai kinerja perusahaan yang baik dan sesuai dengan harapan.
Uncovering The Relationships Between Strategic Capability, Strategic Flexibility, And Performance Ayundha Evanthi; Ratih Mukti Azhar
International Journal of Science, Technology & Management Vol. 4 No. 1 (2023): January 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i1.722

Abstract

Abstract. Strategic flexibility and strategic capability are seen as strategic activities carried out by companies to compete and adapt to the business environment to achieve the expected performance. The objectives of this research are: (1) examine strategic flexibility, strategic capability, and performance by emphasizing their relationships, dimensions and roles of context (2) identify the relationship between strategic flexibility, strategic capability and performance that can be used for future theory development. This research uses bibliometric analysis to map how strategic flexibility, strategic capability and performance intended from several previous journals using VOSviewer. This research concludes that implementing strategic flexibility and strategic capability will result in effective relationships and good firm performance although strategic flexibility is not directly related to the strategic capability. Performance mediates the influence between strategic flexibility and strategic capability. The strategic flexibility is influenced by product innovation, absorptive capacity, and dynamic capability, in the other hand, strategic capability is influenced by network capability. The implication of this research are following researches can add literatures and new theories on the strategic flexibility and strategic capability so that research and discussion on this object can continue to grow. Keywords: Strategic Flexibility, Strategic Capability, Performance
Strategi Pemberdayaan Ekonomi Kreatif di Kampung Kue Surabaya Sebagai Upaya Pemulihan Ekonomi Masyarakat di Masa Pandemi Ayundha Evanthi; Daisy Marthina Rosyanti; Ratih Mukti Azhar; Ilham Hardi; , Gerry Hutomo Orlando
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.385 KB) | DOI: 10.58466/literasi.v2i2.605

Abstract

Covid-19 has significantly shaken the wheels of the economy of people in all countries including Indonesia. MSMEs, which are one of the important pillars in the Indonesian economy, are also affected by these conditions. The main problem faced by MSMEs during the pandemic is sluggish market demand and high operating costs the market. Kampung Kue is one of the MSMEs that was formed organically through the initiative of residents who were also affected during the pandemic. Since the pandemic occurred, Kampung Kue has experienced a decline in turnover, lost some market share and some of them were forced to temporarily close their businesses. Not only that, there is still a lack of brand awareness and weak readiness to go digital, as well as the cooperation of the entire MSME community in Kampung Kue also still requires special attention for the growth of Kampung Kue. The purpose of this activity is to provide knowledge and empowerment of Kampung Kue business actors. The results of the activity, besides increasing knowledge, it is hoped that the problems faced can be solved and find appropriate strategies so that they can encourage the growth of the creative economy of the people who are members of Kampung Kue
Investment Decision Making With Investment Satisfaction As An Intervening Variable: Availability Bias And Financial Literacy Ira Wikartika; Ayundha Evanthi; Rahman Amrullah Suwaidi
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol 9 No 1 (2023): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v9i1.1661

Abstract

Good investment climate is expected to attract investors to invest their capital with the convenience offered. The role of investor behaviour is very important in the use of the capital market as a place to invest. Rational considerations and emotional aspects also influence investment decision making. Young investors tend to have an aggressive nature that is very influential on making investment decisions. Availability bias is the ease of obtaining information so that investors tend to make investment decisions based on the information that is most quickly obtained. Stock investment literacy for each individual has a different level and will influence decision making as a form of stock investment behaviour. This paper aims to analyse the effect of availability bias and investment literacy on the decision to invest in shares of young investors by using satisfaction as a mediating variable. The respondents of this research are young investors in Surabaya with a sample of 93 respondents and the data is analysed using PLS-SEM. The result of this research are only financial literacy which has a direct effect on investment satisfaction, and investment satisfaction is able to mediate the relationship between financial literacy and investment decision making on investors.
Green Marketing Campaign sebagai Implementasi Peningkatan Green Purchasing Behavior Generasi Z Surabaya Ayundha Evanthi; Alya Nur Azizah; Adi Bimantoro; Sabrina Aulia Az Zahra; Lailatul Munawaroh
Jurnal Pengabdian Masyarakat Indonesia (JPMI) Vol. 1 No. 2 (2023): Desember
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jpmi.v1i2.636

Abstract

Green marketing adalah strategi pemasaran yang berfokus pada produk dan layanan yang ramah lingkungan dengan tujuan untuk meningkatkan kesadaran konsumen tentang pentingnya menjaga lingkungan dan mendorong mereka untuk beralih ke produk dan layanan yang lebih ramah lingkungan. SARLING merupakan salah satu contoh sukses green product yang berhasil mengolah limbah minyak jelantah menjadi sabun serbaguna. Perilaku green purchasing di Indonesia masih rendah, ada banyak generasi muda yang peduli terhadap lingkungan namun tidak disertai dengan aksi yang nyata. Hal ini terlihat dari survei yang menunjukkan bahwa hanya 20% konsumen Indonesia yang bersedia membayar lebih untuk green product. Penelitian ini dibuat dengan tujuan  untuk meningkatkan purchasing behavior melalui campaign dengan produk sampel. Penelitian ini menggunakan metode kualitatif dan observasi melalui wawancara dengan narasumber yang dipilih menggunakan metode purposive sampling dengan pendekatan eksperimen untuk menguji pengaruh campaign green purchasing terhadap green purchasing behavior. Peningkatan green purchasing behavior di Indonesia di dukung oleh beberapa faktor antara lain seperti, meningkatkan kesadaran konsumen akan pentingnya menjaga lingkungan, perkembangan teknologi yang membuat produk dan layanan ramah lingkungan menjadi lebih terjangkau serta dukungan pemerintah terhadap pengembangan produk dan layanan ramah lingkungan. Sehingga dapat disimpulkan bahwa campaign dengan produk sampel merupakan salah satu strategi yang efektif untuk meningkatkan green purchasing.
Co-Authors , Gerry Hutomo Orlando Adi Bimantoro Alya Nur Azizah Daisy Marthina Rosyanti Ilham Hardi Ira Wikartika Lailatul Munawaroh Rahman Amrullah Suwaidi Ratih Mukti Azhar Sabrina Aulia Az Zahra