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All Journal JURNAL TIARSIE Media Riset Bisnis & Manajemen
Dede Siti Rohmah
Universitas Langlang Buana
Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Journal : Media Riset Bisnis

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TOTAL QUALITY MANAGEMENT DI INDUSTRI KECIL (STUDI KASUS PENGUSAHA INDUSTRI KECIL SEPATU CIBADUYUT) Dede Siti Rohmah; Sri Vandayuli Riorini
Media Riset Bisnis & Manajemen Vol. 12 No. 1 (2012): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (746.978 KB) | DOI: 10.25105/mrbm.v12i1.1106

Abstract

Small enterprises play an important role in the betterment of society. Therefore, developing competitiveness of small enterprises is one of the government policies in Indonesia. In order to accomplish that goal, there is a need to know how the process of management in successful small enterprises is being done. Quality management is a way that enterprises manage their product quality. Total Quality Management (TQM) is a concept of quality management that managing the entire organization so that it excels on all dimensions of products and services that are important to the customer. A successful small enterprise is assumed implements TQM concept to build its competitive advantage.This research is aimed to elaborate how a sucessful small enterprise implements TQM in order to build its competitive advantage and was done in a sucessful small shoes enterprise in Cibaduyut Industrial Cluster Bandung.Keywords: Total Quality Management, Competitive advantage, Small industries
MODEL PERILAKU STRATEGIS PENGUSAHA INDUSTRI KECIL DALAM MEMBANGUN KEUNGGULAN KOMPETITIF (STUDI KASUS PENGUSAHA BATIK TASIKMALAYA) Widjajani ,; Dede Siti Rohimah
Media Riset Bisnis & Manajemen Vol. 13 No. 1 (2013): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1040.366 KB) | DOI: 10.25105/mrbm.v13i1.1127

Abstract

Small scale industries are characterized by "one-man-one-management", therefore a success of a small industry depends on how the owner manage his/her enterprise. Their entrepreneurial behaviour that can build competitive advantage known as strategic behaviours of the entrepreneur. This research is aimed to model strategic behaviours of the most successful Batik Enterprise's owner manager in Tasikmalaya's Batik Cluster. The research uses soft system methodology (SSM) approach to build the model. The major findings of this research indicate four kinds strategic behaviour model that related each others as a system.Keywords: Small industries, Competitive advantage, Soft system methodology
Co-Authors Sri Vandayuli Riorini Widjajani Widjajani