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All Journal J-MACC : Journal of Management and Accounting Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Graha Pengabdian Inovatif: Jurnal Ekononi, Manajemen, Akuntansi, Bisnis Digital dan Kewirausahaan Jurnal Cakrawala Ilmiah International Journal of Management and Business Economics Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Riset Manajemen dan Ekonomi Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Rini Armin
Fakultas Ekonomi Universitas Islam Majapahit
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Indo-Fintech Intellectuals: Journal of Economics and Business

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Pengaruh Gaya Hidup Hangout dan Word of Mouth Terhadap Keputusan Pembelian di Kedai Retjeh Kopi Gondang Jazilatun Nimah; Hartono Hartono; Rini Armin
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 3 No. 2 (2023): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v3i2.135

Abstract

This study aims to determine the influence of the hangout lifestyle and word of mouth on purchasing decisions at the Gondang coffee retjeh shop. This study uses a quantitative method with a total sample of 96 respondents using incidental sampling technique. The data collection method uses an online questionnaire. The results of this study indicate that the hangout lifestyle partially influences purchasing decisions (Sig 0.000 < 0.05, and tcount 5.928 > ttable 1.989) and word of mouth partially influences purchasing decisions (sig 0.000 <0.05 and tcount 4.909 > ttable 1.989). Hangout lifestyle and word of mouth simultaneously influence purchasing decisions at Gondang coffee retjeh shop (sig 0.000 <0.05 and fcount 202,354 > ftable 3.09).
Co-Authors Ani Wahyuningsih Dwihandoko, Toto Heru Eko Sutrisno Eva Yunita Sari Fera Kusumawati Hartono Hartono Jazilatun Nimah kasnowo, kasnowo Lia Amalia Damayanti M Adik Rudiyanto M. Adik Rudiyanto Moh. Syafiur Rosyidin Muhamad Rifa’i Nersiwad Nurdiana Fitri Isnaini Rahayu Rahayu Siti Muclisi Rohma Nurfarida Veby Shafira Wahyu Solanda Putri