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All Journal J-MACC : Journal of Management and Accounting Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Graha Pengabdian Inovatif: Jurnal Ekononi, Manajemen, Akuntansi, Bisnis Digital dan Kewirausahaan Jurnal Cakrawala Ilmiah International Journal of Management and Business Economics Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Riset Manajemen dan Ekonomi Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Rini Armin
Fakultas Ekonomi Universitas Islam Majapahit
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset

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Analisis Strategi Pemasaran Pada UMKM Nawasena Dalam Meningkatkan Minat Beli Konsumen Eva Yunita Sari; Hartono Hartono; Rini Armin
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 5 (2023): September : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i5.147

Abstract

This thesis discusses the Analysis of Marketing Strategies in Nawasena Efforts to Increase Consumer Buying Interest. In this study raised issues in the form of: influencing factors in the development of SMEs and marketing strategies of SMEs. This study aims: to determine the factors that influence the marketing strategy of SMEs. This research method is a qualitative approach using descriptive analysis method on 4 respondents, namely business owners and 3 employees. The data was collected by means of observation, interviews, questionnaires filled in by respondents, as well as documentation. Then the data obtained from the results of data collection were analyzed using SWOT, IFAS and EFAS analysis.
Co-Authors Ani Wahyuningsih Dwihandoko, Toto Heru Eko Sutrisno Eva Yunita Sari Fera Kusumawati Hartono Hartono Jazilatun Nimah kasnowo, kasnowo Lia Amalia Damayanti M Adik Rudiyanto M. Adik Rudiyanto Moh. Syafiur Rosyidin Muhamad Rifa’i Nersiwad Nurdiana Fitri Isnaini Rahayu Rahayu Siti Muclisi Rohma Nurfarida Veby Shafira Wahyu Solanda Putri