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All Journal AgriHealth: Journal of Agri-food, Nutrition and Public Health
Kusnandar Kusnandar
Program Studi Agribisnis, Fakultas Pertanian, Universitas Sebelas Maret, Surakarta
Agriculture, Biological Sciences & Forestry Education Environmental Science Health Professions Public Health

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Inovasi Bisnis : Upaya Adaptasi UKM Werkudoro di Era Adaptasi Kebiasaan Baru Kusnandar Kusnandar; Mohamad Harisudin; Nuning Setyowati; Raden Kunto Adi; Raden Rara Aulia Qonita; Isti Khomah
AgriHealth: Journal of Agri-food, Nutrition and Public Health Vol 1, No 2 (2020): October
Publisher : Research and Development Center for Food, Nutrition and Public Health (P4GKM) LPPM UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrihealth.v1i2.44034

Abstract

The Covid-19 pandemic has a major impact on various sectors of life, including Small and Mid-size Enterprises (SMEs). The government makes various policies, one of which is the implementation of the New Normal. SMEs must adapt to New Normal conditions. SMEs Werkudoro is one of the SMEs in the Sukoharjo Regency. To face this New Normal condition, SMEs Werkudoro has several problems. The problem is that the packaging label is not marketable, product packaging is not marketable, wrap the packaging with stapler and SMEs are less developed. The method used are socialization, introduction, training and accompaniment. Community service activities are improvement marketable packaging labels, introducing marketable packaging with standing pouches, introducing of plastic sealers, repairing of product banner and business innovation training. Community service activities give knowledge for SMEs and benefits for adaptation in the New Normal condition, so they can survive and can develop.
Co-Authors Isti Khomah Mohamad Harisudin Qonita, Rr. Aulia Raden Kunto Adi Setyowati, Nuning