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All Journal Wacana, Jurnal Sosial dan Humaniora Journal of Indonesian Economy and Business JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Jurnal Karinov
Karisma Sri Rahayu
Department Of Business Administration, Faculty Of Administrative Science, Universitas Brawijaya, Malang
Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Dimensions and Outcome of Experience Quality in Outdoor Dining Casual : The Case of Outdoor Cafe in Indonesia Karisma Sri Rahayu; Edy Yulianto; Andriani Kusumawati
Wacana Journal of Social and Humanity Studies Vol. 22 No. 1 (2019)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

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Abstract

This study to determine  the effect of experience  quality on customer  satisfaction  and customer  loyalty.  the relationship between  experience  quality  and customer  loyalty  indirectly  through  customer  satisfaction  is explained  in this study.  A total of 168 questionnaires were distributed  to respondents who already  had experience  visiting  and enjoying  food in natural outdoor  cafes in Malang,  Indonesia.  Data was collected  by direct survey to respondents and analyzed  using the Structural   Equation   Modeling   (SEM)   equation   and  then  analyzed   with  three   stages   of  inferential   statistics.   The demographics  of  the  respondents  were  also  described   in  this  study.  The  findings   of  this  study  indicate   that  the emergence of millennial  generations has made changes  in lifestyle  today. The results of hypothesis  testing of this study prove  that  experience  quality  has a positive  and significant  influence  on customer  satisfaction  and customer  loyalty. Customer  satisfaction  plays a partial mediating  role between experience  quality variables and customer  loyalty.
Impact of Information Quality on Customer Perceived Value, Experience Quality, and Customer Satisfaction from Using GoFood Aplication Tundung Subali Patma; Nilawati Fienaningsih; Karisma Sri Rahayu; I Gusti Lanang Suta Artatanaya
Journal of Indonesian Economy and Business (JIEB) Vol 36, No 1 (2021): January
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jieb.59810

Abstract

Introduction/Main Objectives: The existence of technological advances in online transportation provides benefits to the community, and especially for the culinary industry; consumers no longer have to go to restaurants to buy food; it can be ordered through the Gojek application. The Gojek application makes it easy for people to buy food online. Various items of information about the restaurant are provided by Gojek’s online transportation service application. Background Problems: The government's appeal regarding COVID-19 requires people to stay at home, to support social distancing. Many activities must now be carried out at home, including eating. Along with the technological developments, people do not need to worry about staying at home because everything can be done from the home, with the GoFood application's support. Novelty: This study aims to determine and prove the effect of information quality on experience quality and customer perceived value, as well as satisfaction, from using the GoFood application in Malang City. This research is an update of the information gathered previously during the pandemic, which can be used as a reference for determining marketing strategies. Research Methods: This type of research is explanatory research through a quantitative approach, by conducting a direct survey of the application’s users, by using an online questionnaire. The research sample consists of 380 respondents. The sampling technique of this study was purposive sampling with the criteria that the Gojek application’s users had made purchases the application at least one times, and were aged 18 years and over, so the perceptions given would be quite clear and independent. Finding/Results: The results show that information quality has a positive and significant effect on experience quality, customer perceived value and customer satisfaction; experience quality has a positive and significant effect on customer perceived value; and customer perceived value has a positive and significant effect on customer satisfaction. Conclusion: This study reveals that the quality of the experience has a positive but insignificant effect on customer satisfaction. The result is a new finding from this study because there are differences in the previous studies' relationships between the variables. This study contributes that the stay-at-home appeal could increase the use of online applications to carry out activities.
City citizenship behavior among residents: Investigating the role of emotional experience in event tourism and brand attitude Andriani Kusumawati; Karisma Sri Rahayu
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol 19, No 1 (2022): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v19i1.13809

Abstract

Along with the development of place branding theory, the role of the residents was widely reviewed and considered only as one of the target groups of place branding. Stakeholder involvement in the development of city branding is important because it will support its success. However, in reality, citizens or residents are a group that gains less attention in the city’s branding strategies and practices. Therefore, this research was developed under the umbrella of branding theory by further analyzing the influence of city brand attitude on city citizenship behavior (CCB) triggered by emotional experiences in tourism events. This explanatory quantitative approach was carried out through a survey by using a questionnaire. A simple random sample was chosen as the sampling method in this study. Data from 323 residents in Malang Raya was collected and analyzed using Partial Least Square (PLS). This study empirically demonstrates that emotional experience in event tourism is likely to stimulate city brand attitude and that subsequent city citizenship behavior among residents is probable. This result allows for understanding a substantial contribution of emotional experience in enhancing positive city brand attitude, finally highlighting the importance of internal stakeholders and their citizenship behavior in the destination branding process.
City citizenship behavior among residents: Investigating the role of emotional experience in event tourism and brand attitude Andriani Kusumawati; Karisma Sri Rahayu
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 19 No. 1 (2022): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v19i1.13809

Abstract

Along with the development of place branding theory, the role of the residents was widely reviewed and considered only as one of the target groups of place branding. Stakeholder involvement in the development of city branding is important because it will support its success. However, in reality, citizens or residents are a group that gains less attention in the city branding strategies and practices. Therefore, this research was developed under the umbrella of branding theory by further analyzing the influence of city brand attitude on city citizenship behavior (CCB) triggered by emotional experiences in tourism events. This explanatory quantitative approach was carried out through a survey by using a questionnaire. A simple random sample was chosen as the sampling method in this study. Data from 323 residents in Malang Raya was collected and analyzed using Partial Least Square (PLS). This study empirically demonstrates that emotional experience in event tourism is likely to stimulate city brand attitude and that subsequent city citizenship behavior among residents is probable. This result allows for understanding a substantial contribution of emotional experience in enhancing positive city brand attitude, finally highlighting the importance of internal stakeholders and their citizenship behavior in the destination branding process.
Edukasi Kader Balita Mengenai Perkembangan Motorik Kasar dan Halus pada Anak di Desa Ngingit, Kecamatan Tumpang, Kabupaten Malang Lintang Edityastono; Hapsari Dian Sylvatri; Karisma Sri Rahayu; Nur Ambulani
Jurnal KARINOV Vol 6, No 1 (2023): Januari
Publisher : Institute for Research and Community Service (LP2M), Universitas Negeri Malang

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Abstract

Usaha mikro kecil menengah (UMKM) domestik menjadi pendongkrak pertumbuhan perekonomian selama masa pandemi Covid-19 di Kota Malang Jawa Timur. Meskipun dapat meningkatkan pertumbuhan perekonomian, RPRM memiliki beberapa persoalan terkait bisnis yang dijalankan anggotanya salah satunya adalah permasalahan dalam komunikasi bisnis. Dalam memasarkan produknya, UMKM dituntut untuk mampu melakukan komunikasi baik secara offline maupun online. Komunikasi yang baik dengan konsumen maupun secara online dapat menciptakan suatu branding produk yang kuat bagi UMKM. Komunikasi yang baik dengan konsumen maupun secara online dapat menciptakan suatu branding produk yang kuat bagi UMKM. Sejauh ini RPMR melakukan komunikasi sesuai kebutuhan dalam melakukan penjualan. Selain itu komunikasi bisnis dapat menciptakan suatu branding yang kuat bagi RPMR. Komunikasi bisnis adalah kunci utama dalam membangun sebuah kepercayaan yang merupakan pondasi utama dari membuat jaringan yang besar dan kuat. Tujuan dari PKM ini adalah memberi wawasan melalui pelatihan feasibility study, komunikasi bisnis dan strategi branding pada UMKM anggota asosiasi Rumah Pengusaha Malang Raya (RPMR). Luaran yang diharapkan dengan adanya PPM ini adalah meningkatnya pengetahuan akan penerapan komunikasi bisnis yang baik serta cara melakukan strategi branding untuk meningkatkan penjualan pada. Kata kunci— Komunikasi Bisnis, Strategi Branding, UMKM Abstract Domestic micro, small and medium enterprises (MSMEs) have become a booster for economic growth during the Covid-19 pandemic in Malang City, East Java. Even though it can increase economic growth, Association of Greater Malang Entrepreneurs’ Houses (RPMR) has several problems related to the businesses run by its members, one of which is a problem in business communication. In marketing their products, MSMEs are required to be able to communicate both offline and online. Good communication with consumers and online can create a strong product branding for MSMEs. Good communication with consumers and online can create a strong product branding for MSMEs. To present, RPMR has communicated as needed in making sales. In addition, business communication can create a strong branding for RPMR. Business communication is the main key in building trust which is the main requirement of creating a large and strong network. This community service aims to provide insight through feasibility study training, business communication and branding strategies to members of MSMEs of RPMR. The expected outcome of this community activity is an increase in understanding regarding the application of appropriate business communication and the implementation of branding techniques to boost sales. Keywords— Business Communication, Branding Strategy, MSMEs
Co-Authors Andriani Kusumawati Edy Yulianto Hapsari Dian Sylvatri I Gusti Lanang Suta Artatanaya Lintang Edityastono Nilawati Fienaningsih Nur Ambulani Patma, Tundung Subali