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All Journal Ilomata International Journal of Management JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Darma Agung Cakrawala Repositori Imwi Ilomata International Journal of Management Indonesian Journal of Society Engagement (IJSE) Decision: Jurnal Administrasi Publik Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan Prosiding Konferensi Nasional PKM-CSR International Journal of Humanities Education and Social Sciences Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)

Pipin Sukandi

Unknown Affiliation

Author-ID : 390026

Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Public Health Social Sciences Other

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OPTIMALISASI CRM @ BRANCH SEBAGAI SALAH SATU LANGKAH MEWUJUDKAN BANK MANDIRI MENJADI THE SERVICE LEGEND Pipin Sukandi; Heru Rizky Jiwayani
Bina Ekonomi Vol. 14 No. 2 (2010)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Based on the monitor service quality, for the second consecutive year, Mandiri Bank version of Marketing Research lndonesia (MRI) and the Bureau of Research lnfobank of "The Best Bank Service Excellence". Successfully defend the title which was achieved in 2007/2008 and 2008/ 2009 was really very proud. tt is not released from the implementation of Exellence Service, which a/so has been applied by Mandiri Bank. Excellent Service certainly not enough to just be a paradigm and skills off frontline or frontliners in serving customers, but it requires sincerity, and high commitment from every part of the organization, especially at top management. Excellent Service should also be reduced to a structured steps that are implemented in every function in the banking company' We would often hear the term much more difficult to maintain than grab especially for those who have been our competitors ahead of excellence in service and will certainly try harder than ever. To service our customers' expectations also increased because the customer already understands that Mandiri Bank is the Best Service Excellence ln addition to increased expectations, customers now also getting spoiled Everything is served to suit his wants. The things above would be a great challenge for us to continuously improve our faults and seek continuous improvement in service excellence, lt also is not just to improve ratings, but according to the direction of Directors, so we became The Service Legend. Predicate The Service Legend will make people always and always remember when talking about the Mandiri Bank, bank services in lndonesia. The Service Legend is more than just number one. So everyone connected with the bank, when asked about the service, will be called Mandiri Bank. Many steps/measures to be implemented independent Bank of The Service Legend them with services that are supported by information systems and technology' hence made an application system that can meet customers' needs and facilitate the activities of service to its customers @ Branch Customer Relationship Management (CRM @ Branch). CRM @ Branch is a tool for front liners to improve service and sales from anywhere with the same price and standard. CRM @ Branch provides information on the customer, all products and services utilized by customers in a single system with an accurate and consistent information in the form of product literature for the need for cross selling. CRM is available in the facility to record every activity of non-financial interaction with customers online and realtime, as well as financial transactions that have been available bankwide, online and realtime. CRM @ Branch helped frontliner doing sales and increase cross selling and referral by digging profile customer data, monitor progress of sales and customer complaints that can be solved once and for all and measurable. The more we succeed in doing cross-selling, the better Contribution Margin & KPI Mandiri Bank branches. With the CRM @ Branch, is expected to service and sales effectiveness processes in frontliner can increase, so the value of product sales increased Mandiri, handling complaints from customers more quickly, and coordination among units to be getting better. CRM lmplementation @ Branch as a consistent infrastructure used by the best banks in the world, supporting enhanced functions in the ranks of sales and service branches of Mandiri Bank. In relation to the implementation of CRM @ Branch, there are 3(three) things that must be considered: 1) Associated with the human implementation will be successful if people know the purpose of CRM programs @ Branch, namely Mandiri Bank should outperform the market ,in association with branches, service and sales of Mandiri Bank to be the best. 2) lt is a very human question of what the benefit for the Branch? The achievement of its targets relating to the achievement of course goals, rewards, and incentives. If the CRM tools @ Branch implemented, could improve the quality of service frontliners to customers, help us increase the value of MRI branches and very helpful frontliners in doing cross selling. The more success/a/ we are doing cross selling, the better Contribution Margin KPI branch & branch. 3) We must be diligent and disciplined use of this CRM system @ Branch. Many big hanks that failed to gain maximum benefit from CRM systems @ Branch, because of its human undisciplined use of this system.

Penggunaan Teknik Hypnosis Dalam Mengelola Pola Pikir Pasca Covid 19 Untuk Menghadapi Adaptasi Kebiasaan Baru Bagi UMKM Pipin Sukandi; Neuneung Ratna Hayati; Sri Astuti Pratminingsih
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 3 (2020): Peran Perguruan Tinggi dan Dunia Usaha Dalam Pemberdayaan Masyarakat Untuk Menyongsong
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Tidak dapat dipungkiri kondisi pandemi yang melanda seluruh dunia akibat penyebaran virus Covid 19 meluluh lantakan dunia perekonomian termasuk Indonesia. Tidak hanya perusahaan besar yang jatuh pailit menghentikan roda perekonomiannya bahkan perorangan pun baik yang mempunyai usaha atau tidak terkena imbasnya. Pengusaha baik skala besar maupun kecil saat ini sulit untuk naik kembali dalam menjalankan usahanya. Yang tidak mempunyai usaha pun terkena dampak dari rasa takut dalam menjalankan kehidupan sehari-hari. Pola pikir yang salah, ketakutan yang berlebihan menjadi penghambat dalam berjalannya kehidupan dalam keseharian. Hypnosis merupakan teknik komunikasi yang dapat digunakan dalam mengelola pola pikir yang salah atau berlebihan. Dengan metode hypnosis ini minimal dapat mengurangi kondisi ketakutan atau berlebihan sehingga dalam menjalankan kehidupan sehari-hari tidak akan terganggu. Pelaku Usaha Mikro Kecil Menengah merasakan sangat terdampak dengan adanya pandemi Covid 19 ini. Kegiatan program pengabdian masyarakat ini telah dilaksanakan pada tanggal 23 Juli 2020 melalui online dengan peserta para pelaku usaha mikro, kecil dan menengah dengan menggunakan metode hypnosis langsung mellaui online agar terjadi perubahan pola pikir. Dan dirasakan langsung oleh para pelaku UMKM dampak dari pemrograman alam bawah sadar. Kegiatan yang dilakukan melalui aplikasi zoom juga karena mengikuti anjuran pemerintah dalam menjaga jarak.

Inovasi Produk Hygenic di Masa Pandemi Covid-19 Sukandi, Pipin; Pratama, Huda Mulia Arya
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 1 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

This research aims to determine the use of hygienic innovation products in people who carry out daily activities during the covid-19 pandemic. This research uses a qualitative method to find out how big the level of difference of hygienic products benefits from other competitors in overcoming people's daily problems in carrying out their activities during the covid-19 pandemic. Based on the results of the research, in terms of the aspect of hygienic products, it can be concluded that that these products can help the community; therefore, innovation in hygienic products has different benefits from its competitors. The difference between this product and its competitors is in the anti-bacterial and skincare substances. With the presence of anti-bacterial substances, this product has different benefits, such as being able to overcome the development of bacteria and viruses that exist in certain body parts that can cause unpleasant odors on the body and clothes. From the business aspect, this product is an innovation that can become a business opportunity in the future because this product has benefits that can overcome simple problems, namely the development of bacteria and viruses on clothing experienced by every member of society in carrying out their productivity activities.

Pengaruh Gaya Mengajar Guru dan Sikap Guru terhadap Prestasi Belajar Siswa Sukandi, Pipin; Susilawati, Ruly
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 4 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Penelitian ini bertujuan untuk mengetahui pengaruh gaya mengajar guru dan sikap guru terhadap prestasi belajar SMAN 10 Bandung. Populasi dan sampel pada penelitian ini adalah seluruh guru SMAN 10 Bandung. Pengumpulan data pada penelitian ini menggunakan kuesioner dan metode penelitian menggunakan pendekatan kuantitatif. Teknik analisis yang digunakan adalah uji validitas dan reliabilitas, uji asumsi klasik, uji regresi linear berganda, uji t, uji f, dan uji koefisien determinasi. Hasil pada peneltian ini menunjukan bahwa gaya mengajar guru berpengaruh positif terhadap prestasi belajar siswa, sikap guru berpengaruh positif terhadap prestasi belajar siswa, dan secara bersama-sama gaya mengajar guru dan sikap guru berpengaruh positif terhadap prestai belajar siswa SMAN 10 Bandung.

Pengaruh Lingkungan dan Motivasi Kerja terhadap Kinerja Karyawan pada Divisi Sekretaris Perusahaan PT. Dirgantara Indonesia Sukandi, Pipin; Taqwim, Muhamad Rayhan Ahsani
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 4 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Penelitian ini bertujuan untuk menjelaskan pengaruh lingkungan dan motivasi kerja terhadap terhadap kinerja karyawan. Berdasarkan hasil analisis menunjukkan bahwa motivasi kerja berpengaruh signifikan terhadap kinerja karyawan PT. Dirgantara Indonesia khususnya divisi sekretaris perusahaan. Teknik pengambilan sampel yaitu dengan menggunakan simple random sampling, Jumlah sampel yang digunakan pada penelitian ini sebanyak 83 responden karyawan PT. Dirgantara Indonesia. Teknik analisa data pada penelitian ini ini dilakukan dengan dengan tahap pengujian analisis regresi linier berganda serta analisis regresi asumsi klasik. Hasil penelitian menunjukkan lingkungan kerja berpengaruh terhadap Kinerja Karyawan, hal ini dapat diketahui dengan diperolehnya nilai t_hitung sebesar 2.731 dengan probabilitas sebesar 0,008. Karena nilai probabilitas (sig) t < 5% (0.008 < 0,05) maka secara parsial variabel Lingkungan Kerja (X1) berpengaruh positif dan signifikan terhadap variable Kinerja Karyawan (Y). Variabel Motivasi Kerja (X2) memiliki nilai t_hitung sebesar 0,125 dengan probabilitas sebesar 0,901. Karena nilai probabilitas (sig) t < 5% (0.901 > 0.05) maka secara parsial variabel Motivasi Kerja (X2) berpengaruh positif signifikan terhadap variabel Kinerja Karyawan (Y). Dapat diketahui bahwa nilai F_hitung (6,084) lebih besar dari nilai F_tabel (2.72), sedangkan nilai signifikansi diperoleh sebesar 0,003 < 0,05. F tabel diperoleh dengan df1 = k-1 = 3-1 = 2 dan df2 = n-k = 83-3 = 80, maka diperoleh nilai F_tabel sebesar 2.72. Maka dapat disimpulkan bahwa secara simultan variable Lingkungan Kerja dan motivasi berpengaruh terhadap Kinerja Karyawan.

Pengaruh Tenaga Kerja Honorer terhadap Kinerja ASN pada Kantor Kecamatan Rancasari Sukandi, Pipin; Al’aziz, Muhammad Ramadhan
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 4 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Kantor kecamatan Rancasari berada di Jalan Santosa Asih No. 17 Kelurahan Cipamokolan Kecamatan Rancasari Kota Bandung, dengan jumlah keseluruhan SKPD kecamatan rancasari sebanyak 96 pegawai. Terdiri dari tenaga kerja honorer 43 orang dan pegawai ASN 53 orang. Tenaga kerja honorer adalah seorang yang diangkat oleh pejabat Pembina kepegawaian dalam pemerintahan untuk melaksanakan tugas pada instansi pemerintahan menjadi beban anggaran pendapatan negara, Tenaga kerja honorer merupakan pegawai yang bekerja pada pemerintahan yang bersifat honorium, dalam beberapa literatur menjabarkan tenaga kerja honorer mempunyai tugas yang bersifat teknis professional dan administrasi dengan kebutuhan serta kemampuan organisasi. Pegawai ASN merupakan aparatur sipil negara yang diangkat oleh pemerintah dengan status sebagai pegawai tetap, ASN akan mendapatkan gaji, tunjangan dan jaminan hari tua. ASN juga sebagai perencana, pelaksana dan pengawas penyelenggaraan tugas umum pemerintahan dan pembangunan nasional melalui kebijakan dan pelayanan publik. Kemudian peneliti ingin mengetahui bagaimana pengaruh tenaga kerja honorer terhadap kinerja ASN di kecamatan rancasari kota bandung dengan dilakukannya penelitian ini. Dalam penelitian ini metode yang digunakan merupakan metodee kuantitatif deskriptif dengan Teknik analisis data uji reliabilitas, Uji validitas, Analisis Regresi Linear Sedderhana, dan Uji Asumsi Klasik. Sehingga ditemukan hasil dari penelitian ini bahwa sebesar 15,2% tenaga kerja honorer mempengaruhi pegawai ASN pada kantor kecamatan rancasari Kota Bandung.

Pengembangan Potensi Buah Mangga Gedong Gincu Majalengka ke Pasar Internasional Sukandi, Pipin; Landy, A
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 4 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Permintaan terhadap buah mangga jenis gedong gincu di pasar nasional maupun international terus meningkat. Namun peningkatan tersebut harus diiringi dengan pemasaran yang baik dan terstruktur. Mangga gedong gincu merupakan varietas mangga spesifik lokasi Provinsi Jawa Barat yang bernilai ekonomi tinggi dan mempunyai prospek sebagai komoditas buah unggulan ekspor Indonesia. Penelitian ini dilakukan di Desa Cijurey Kecamatan Panyingkiran Kabupaten Majalengka yang bertujuan mengetahui strategi yang harus diterapkan dalam menangani masalah yang ada pada pengembangan usaha mangga gedong gincu di Majalengka. Hasil kajian menunjukkan bahwa pada umumnya, pemasaran mangga gedong gincu masih konvensional dan bergantung pada pedagang pengepul (tengkulak). Hal ini menyebabkan potensi ekspor yang terbuka lebar belum dapat dimanfaatkan dengan baik. Untuk meningkatkan produksi dan pemasaran mangga gedong gincu diperlukan upaya perbaikan dari tingkat on farm sampai off farm. Upaya peningkatan daya saing pada tataran on farm dapat dilakukan melalui perbaikan dalam produksi, produktivitas, dan kualitas buah.

Analisis Pelatihan dan Pengembangan SDM Sebagai Salah Satu Upaya Meningkatkan Competitive Advantage Pipin Sukandi; Yelli Eka Sumadhinata
Cakrawala Repositori IMWI Vol. 7 No. 1 (2024): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v7i1.631

Penelitian ini bertujuan untuk menginvestigasi peran pelatihan dan pengembangan sumber daya manusia (SDM) dalam meningkatkan competitive advantage di perguruan tinggi. Dalam upaya ini, penelitian menggunakan metode verifikatif survei terhadap para dosen di lingkungan Universitas Widyatama berjumlah 200. Analisis data menggunakan Structural Equation Modelling (SEM). Hasil penelitian ini menunjukkan bahwa strategi pelatihan dan pengembangan SDM yang dipahami dengan baik dapat secara positif mempengaruhi competitive advantage organisasi. Dosen yang telah dilatih dan memperoleh peluang untuk berkembang melalui perancangan desain lingkungan dan iklim pelatihan memadai memiliki keunggulan dalam pelaksanaan tridarma perguruan tinggi. Implikasi dari teori RBV dan institutional capacity building sangat relevan dalam konteks ini, karena penelitian ini menegaskan pentingnya mengelola SDM sebagai sumber daya yang berharga dan berkelanjutan. Implikasi praktis yaitu mendorong investasi dalam pengembangan SDM yang efektif dan strategis sebagai kunci untuk mencapai dan mempertahankan keunggulan kompetitif yang berkelanjutan.

WORK SATISFACTION MEDIATE IMPACT JOB STRESS TO EMPLOYEE PERFORMANCE ON BANK RAKYAT INDONESIA Rahmayanti, Rima; Sujai, R.Achmad Drajat Aji; Sukandi, Pipin; Hayati, Neuneung Ratna; Sofyandi, Herman; Agustriyana, Darwis; Buana, Dwinto Martri Aji
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 2 (2022): Edisi Mei - Agustus 2022
Publisher : LPPM STIE Muhammadiah Bandung

This study has a goal to find out the influence of job stress to employee performance with work satisfaction as mediate variable in Bank Rakyat Indonesia. The method that was used on this study is descriptive research it is research methods that was done to find out independent variable value or more (independent) without made some comparation or combine a variable with the other variable. There are many samples that was researched are 180 respondents that they are employee of Bank Rakyat Indonesia, especially marketing department (marketer) and the technique that was used is non-probability sample technique with purposive sampling approach (it was taking sample based on the specific target). Based on the result of study was obtained conclusion that multiple linear regression equation of influence job stress to employee performance with work satisfaction as mediate variable. Based on the result of this study was state that there was significant influence between job stress to performance, work satisfaction to performance and job stress to work satisfaction. Whereas, simultaneously job stress and work satisfaction have significant influence to employee performance in PT BRI.

The Impact of Social Media Influencers on Consumer Behavior: A Comparative Analysis of Generation Z and Millennials Life Style Ayuningtyas Y Hapsari; Pipin Sukandi; Gallang P Dalimunthe; Annisa Lisdayanti; Yelli Eka Sumadhinata; Irma Nilasari
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 3 No 5 (2024): IJHESS APRIL 2024
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v3i5.988

In today’s digital age, social media has become an integral part of marketing strategies. One of the most trending research topics in the field of marketing is the impact of social media influencers on consumer behavior, particularly among Generation Z (Gen Z) and Millennials. These two generations have grown up with social media and are heavily influenced by the content they consume on these platforms. The primary objective of this research would be to examine and compare the effects of social media influencers on the purchasing decisions of Gen Z and Millennials. This could involve analyzing data from various sources, such as social media platforms, surveys, and sales figures. Additionally, the study could explore the types of influencers that are most effective in engaging these two generations, the specific content that resonates with them, and the role that trust and authenticity play in their decision-making processes.Furthermore, the research could delve into the psychological aspects of social media influencer marketing, such as the cognitive and emotional processes that underlie the formation of consumer preferences and attitudes. By understanding these mechanisms, marketers can develop more effective strategies to target Gen Z and Millennials, which are crucial demographics in today’s market.

Co-Authors Aguswin, Ahmad Akromusyuhada, Akhmad Al’aziz, Muhammad Ramadhan Annisa Lisdayanti Ayuningtyas Y Hapsari Buana, Dwinto Martri Aji Darwis Agustriyana, Darwis Gallang P Dalimunthe Heru Rizky Jiwayani Irma Nilasari Landy, A Neuneung Ratna Hayati Neuneung Ratna Hayati, Neuneung Ratna Pratama, Huda Mulia Arya Rahmayanti, Rima Sofyandi, Herman Sri Astuti Pratminingsih Sujai, R.Achmad Drajat Aji Susilawati, Ruly Syah, Dika Argiyan Taqwim, Muhamad Rayhan Ahsani Windi Windi, Windi Yelli Eka Sumadhinata Yelli Eka Sumadhinata Yelli Eka Sumadhinata

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