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Usulan Pengembangan Komunikasi Pemasaran Melalui Strategi Customer Bonding (Studi Kasus : Supermarket Hero di Jakarta) Sukwadi, Ronald
J@ti Undip : Jurnal Teknik Industri Volume 2, No.2, Mei 2007
Publisher : Departemen Teknik Industri, Fakultas Teknik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.239 KB) | DOI: 10.12777/jati.2.2.1-11

Abstract

The consequence of competition is the decrease of the number of customers which causes Hero Supermarket closed down several of its outlets. This decrease is also caused by the existence of internal issue of marketing communication (promotion) which lacked a strong concept. The ineffective selection of communication channel which in turn fails to conform the activity to the public. For that, the identification in marketing communication activity through Customer Bonding strategy is needed. Through marketing communication program assessment with Customer Bonding (Awareness Bonding, Relationship Bonding, and Advocacy Bonding), intensity of marketing communication problem can be identified, through survey assessment (management and costumer), analyzed with statistical testing like validity and reliability test, Spearman Correlation test and Cross tab test. The questionnaires will be given to 13 respondents from Hero Management by using quota sampling and 100 customers using stratified sampling.               Through marketing communication program assessment using Customer Bonding, marketing communication intensity and correlation analysis between marketing communication program and consumer loyalty are obtained. From this analysis, it is shown that there is noise in marketing communication that influences information sending to customer. Hero must maintain marketing communication program which focuses in marketing program that have competitive advantages. Beside that, evaluation has always to be done in order to improve customer loyalty. Keywords: communication, customer bonding, loyalty  
PENGEMBANGAN MODEL INTEGRASI DELPHI-AHP- MARKOV DALAM PERENCANAAN KEBUTUHAN SUMBER DAYA MANUSIA Sukwadi, Ronald
SPEKTRUM INDUSTRI Vol 11, No 2: Oktober 2013
Publisher : SPEKTRUM INDUSTRI

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Abstract

Sumber daya manusia (SDM) memiliki peran yang penting dalam mendukung realisasi rencana strategis maupun operasional suatu perusahaan. Oleh karena itu, kuantitas dan kualitas SDM yang akan direkrut suatu perusahaan membutuhkan suatu perencanaan kebutuhan SDM yang baik. Dalam penelitian ini, akan diberikan usulan atau pedoman jumlah dan komposisi, spesifikasi pegawai yang dibutuhkan, serta kebijakan pihak manajemen yang mendukung pemenuhan kebutuhan sumber daya manusia perusahaan. Metode Delphi, Analytical Hierarchy Process (AHP), dan rantai Markov digunakan dalam pengembangan model integrasi perencanaan SDM. Studi empiris di PT. BM digunakan dalam penerapan model integrasi tersebut. Kata kunci: perencanaan SDM, rantai Markov, Delphi, AHP
PERBAIKAN STRUKTUR GAJI DASAR KARYAWAN BERDASARKAN HASIL ANALISA DAN EVALUASI JABATAN Sukwadi, Ronald
SPEKTRUM INDUSTRI Vol 12, No 1: April 2014
Publisher : SPEKTRUM INDUSTRI

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Abstract

Penelitian ini bertujuan memperbaiki struktur gaji dasar suatu perusahaan berdasarkan hasil analisa dan evaluasi jabatan. Faktor-faktor maupun sub-sub faktor yang membangun suatu jabatan tertentu didapatkan dari hasil analisa jabatan. Dengan menggunakan metode Analytical Hierarchy Process (AHP), bobot kepentingan dari masing-masing faktor maupun sub faktor dapat ditentukan. Metode Point System digunakan dalam evaluasi jabatan untuk menentukan nilai relatif jabatan dalam struktur gaji dasar. Sistem penggajian PT. GA digunakan sebagai obyek dalam penelitian ini. Kata kunci: analisa jabatan, evaluasi jabatan, Analytical Hierarchy Process, Point System, struktur gaji dasar
Faktor-Faktor yang Mempengaruhi Kinerja dan Turn Over Intention Karyawan Usaha Kecil Menengah Sukwadi, Ronald; Meiliana, Milkha
Jurnal Rekayasa Sistem Industri Vol 3, No 1 (2014)
Publisher : Jurnal Rekayasa Sistem Industri

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Abstract

Usaha kecil menengah (UKM) memiliki peran penting bagi perekonomian di Indonesia karenadapat menggerakkan ekonomi yang berbasis kerakyatan. Agar dapat bertahan dalam persainganglobal saat ini, setiap UKM diharapkan dapat selalu meningkatkan kinerja karyawannya. Usahaini dapat dilakukan melalui adanya pelatihan, peningkatan komitmen karyawan, serta pemenuhankepuasan kerja karyawan. Selain kinerja karyawan, hal penting lainnya adalah tingkat turn overintention karyawan, di mana hal ini dapat merugikan UKM bila tingkat turn over intention tersebuttinggi. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis faktor-faktor yangberpengaruh terhadap kinerja dan turn over intention karyawan UKM serta memberikan usulanperbaikannya. Sehingga UKM dapat meningkatkan kinerja karyawan dan menurunkan tingkatturn over intention karyawannya. Metode yang digunakan dalam penelitian ini adalah Partial LeastSquare (PLS). Penelitian ini dilakukan pada UKM Sungkai Indah Jakarta Timur
ANALISIS PENGARUH IMPLEMENTASI GUGUS KENDALI MUTU TERHADAP KINERJA DAN KEPUASAN KERJA KARYAWAN MENGGUNAKAN MODEL PERSAMAAN STRUKTURAL Sukwadi, Ronald
Industrial and Systems Engineering Assessment Journal (INASEA) Vol 13, No 2 (2012): INASEA Vol. 13 No. 2
Publisher : Industrial and Systems Engineering Assessment Journal (INASEA)

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Abstract

Product quality is one issue in business survival. One of quality strategies using group oriented is known as Quality Control Circle (QCC). The aim of this research is to analyze the effect of the implementation of QCC to the employee’s work performance and satisfaction at PT PDP. The objects observed in this research were employees of PT PDP. The samples studied were 112 employees who are currently undergoing QCC at Production Engineering, Production, Warehouse and Quality Control sections. The method used for data collection in this study is random sampling. The collected data is then further analyzed using Structural Equation Modeling software AMOS 7.0. This research showes that QCC has direct effect on the employee’s work performance and satisfaction, and employee’s satisfaction also has direct influence on the employee’s work performance.
USULAN PERANCANGAN SISTEM KOMPENSASI DENGAN MENGGUNAKAN POINT RATING SYSTEM (Studi Kasus: PT Pabrik Kaos Aseli) Sukwadi, Ronald; Gerald, Franky
Industrial and Systems Engineering Assessment Journal (INASEA) Vol 11, No 1 (2010): INASEA Vol. 11 No. 1
Publisher : Industrial and Systems Engineering Assessment Journal (INASEA)

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Abstract

Compensation is an important factor affecting how and why people choose to work at a organization. PT. Pabrik Kaos Aseli must be reasonably competitive and fair compensation system to attract and retain competent employees. The point rating system is the most widely used among job evaluation methods. It breaks down jobs into various compensable factors and places weights, or points, on it. Compensable factors identify a relative job value commonly present through-out a group of jobs. The factors are derived from the job analysis. Education, job complexity, responsibility, effort, and working environment are identified as compensable factors and weighted heavily. To reduce subjectivity, a group of people familiar with the jobs makes such determination. Once points have identified for all factors, the total points for a job are computed. After that, all jobs are grouped together into pay grades. The highest relative job value is Manufacturing Manager (7341.6) and the lowest one is Diesel & Workshop Operator (3622.2). To determine the pay structure, the interpolation method 1:3 is used with total cost increasing 7.55 %.
MODEL INTEGRASI PENCIPTAAN NILAI BERDASARKAN MODEL REFINED KANO DAN BLUE OCEAN STRATEGY Yang, Ching Chow; Sukwadi, Ronald
Industrial and Systems Engineering Assessment Journal (INASEA) Vol 10, No 2 (2009): INASEA Vol. 10 No. 2
Publisher : Industrial and Systems Engineering Assessment Journal (INASEA)

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Abstract

It is not sufficient for a firm only to satisfy its customers. To be really successful, a firm must create value for its customers and also derive value from its customers-that is a ‘win-win’ strategy. In this study, the category of customer value will be redefined by suggesting a new category of ‘creative value’, then discusses how this category of ‘creative value’ relates to other forms of ‘value’. Then, the concepts inherent in the refined Kano model and associated with the Blue Ocean Strategy are explored. Using these concepts, an integrated model of ‘value creation’ are built and will be explained how this model can be used to determine appropriate improvement actions to enhance customer value, and also enhance customer retention, customer acquisition, and customer margin, all of which make significant contributions to company profits. A case study is presented to illustrate the application of the model in practice.
PERBAIKAN DAYA SAING PERUSAHAAN MELALUI SISTEM PENGUKURAN KINERJA TERINTEGRASI: STUDI EMPIRIS PADA PERUSAHAAN MANUFAKTUR Sukwadi, Ronald
Industrial and Systems Engineering Assessment Journal (INASEA) Vol 12, No 2 (2011): INASEA Vol. 12 No. 2
Publisher : Industrial and Systems Engineering Assessment Journal (INASEA)

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Abstract

Organizational performance has always exerted considerable influence on the strategy formulation of a company. Consequently, the ways and means of accurately measuring this performance is perceived as being an increasingly important field of study for both organizations and academics alike. In order to provide an overall view of company performance, researchers have tried to combine more than one aspect of performance through the integrated performance measurement system (IPMS). In this paper, the design and analysis of this measurement system is demonstrated through an empirical study example at a metal company. The paper starts off with choosing business level in the area of performance measurement. It then goes on to specify a set of requirements of both internal and external stakeholders which performance systems should address. The requirements which are developed based on the IPMS, can be used to identify and specify key performance indicators (KPIs) of each stakeholder. Finally, the actual score of each performance measurement can be determined, and areas for future improvement are suggested.
EL SIMULASI SISTEM PELAYANAN RESTORAN YURAKU KOMPLEK D’BEST KELAPA GADING Sukwadi, Ronald
Industrial and Systems Engineering Assessment Journal (INASEA) Vol 8, No 2 (2007): INASEA Vol. 08 No.2
Publisher : Industrial and Systems Engineering Assessment Journal (INASEA)

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Abstract

Yuraku Restaurant in Kelapa Gading area which opens only from 6 p.m to 10 p.m., is very famous for its good taste. Yuraku is also well known for its service system in which the server it self will serve the food for the customer, so that they don’t have to serve their own food.The research aims to develop a simulation model from the real system currently employed at Yuraku Restaurant. The research consisted of four main steps namely description model, conceptual development model, input data analysis, and simulation modeling. During input data analysis, homogenity test using Kruskal Wallis test and distribution fitting were conducted. Output of ARENA simulation allowed a deeper understanding of the real condition of Yuraku’s system. It is shown that the system performance of Yuraku restaurant is good enough, though some improvements are needed in the long term.
PERBAIKAN STRUKTUR GAJI DASAR KARYAWAN BERDASARKAN HASIL ANALISA DAN EVALUASI JABATAN Sukwadi, Ronald
SPEKTRUM INDUSTRI April 2014
Publisher : SPEKTRUM INDUSTRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (20.547 KB)

Abstract

Penelitian ini bertujuan memperbaiki struktur gaji dasar suatu perusahaan berdasarkan hasil analisa dan evaluasi jabatan. Faktor-faktor maupun sub-sub faktor yang membangun suatu jabatan tertentu didapatkan dari hasil analisa jabatan. Dengan menggunakan metode Analytical Hierarchy Process (AHP), bobot kepentingan dari masing-masing faktor maupun sub faktor dapat ditentukan. Metode Point System digunakan dalam evaluasi jabatan untuk menentukan nilai relatif jabatan dalam struktur gaji dasar. Sistem penggajian PT. GA digunakan sebagai obyek dalam penelitian ini. Kata kunci: analisa jabatan, evaluasi jabatan, Analytical Hierarchy Process, Point System, struktur gaji dasar