Article Per Year (5 Year)
p-Index From 2019 - 2024
0.817
P-Index
This Author published in this journals
All Journal Jurnal STIE Semarang (Edisi Elektronik) INFOMATEK: Jurnal Informatika, Manajemen dan Teknologi Jurnal Optimasi Teknik Industri (JOTI)
Jahny Sastradiharja
Universitas Jenderal Achmad Yani
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal STIE Semarang (Edisi Elektronik)

 1 
CUSTOMER PREFERENCES IN CHOOSING A SECURITIES COMPANY Ragil Pardiyono; Jahny Sastradiharja
JURNAL STIE SEMARANG Vol 15 No 3 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v15i3.652

Abstract

Investing is not something foreign to the people of Indonesia. In general, people choose traditional investments that have low risk, such as deposits in banks, buying land, gardens, buildings, and precious metals. People feel safer by investing like that because the price of these goods will increase even though the return (investment return) is small. This changed after the 2000s, various groups have started to look at investments that can generate large returns. One form of investment that generates high returns is investment in the capital market. There is a decrease in the number of securities companies from year to year which was inversely proportional to the increase in individual investor type SID shares. The decline in the number of securities companies was caused by several companies being unable to compete due to the small number of customers. One of the factors causing the decline in the number of securities companies is the ability of marketing strategies. This research will measure the factors that become the preferences of prospective customers of securities companies in the decision to become their customers. The model used as a reference is the marketing mix. Data processing uses factor analysis which results in the formation of 5 factors which contain marketing mix derivatives.
Co-Authors Gianti Puspawardhani Hermita Dyah Puspita Oviyan Patra Ragil Pardiyono Ragil Pardiyono Ragil Pardiyono Rifan Saputra Rizal Firdaus