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All Journal Buletin Studi Ekonomi Matrik: Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan E-Jurnal Manajemen Universitas Udayana EKUITAS (Jurnal Ekonomi dan Keuangan)
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Fakultas Ekonomi Dan Bisnis Universitas Udayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peran Motivasi Hedonis Memediasi Pengaruh Sifat Materialisme Terhadap Perilaku Pembelian Impulsif Secara Online Kadek Andika Prawira Laksana; Gede Suparna
E-Jurnal Manajemen Vol 4 No 6 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.269 KB)

Abstract

The purpose of this study was to determine the influence between of materialism to online impulsive buying behavior with hedonic motivation as mediation variable. The data in this study, using path analysis to discuss how the direct influence of materialism on the hedonic motivation and materialism and hedonic motivation on impulsive buying behavior online, This study also accompanied Sobel test to determine the effect of indirect to know how the role of hedonic motivation in mediating. The sample size used was 120 people with a survey method using a questionnaire that measured with Likert scale. Based on the results path analysis found that the variable materialism significantly affects the hedonic motivation, and the variable materialism and hedonic motivation significantly effect on impulsive buying behavior online. Sobel test results showed that the hedonic motivation variables is able to mediate the effect of the materialism on impulsive buying behavior online. This study showed no plans on buying behavior of online shopping activity in Indonesia, which is influenced by the emotional nature of consumer owned.
HEDONIC CONSUMPTION TENDENCY DAN IMPULSE BUYING PELANGGAN PRODUK FASHION DI MALL BALI GALERIA I Gde Made Ray Anom Dananjaya; Gede Suparna
E-Jurnal Manajemen Vol 5 No 4 (2016)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Penelitian ini bertujuan untuk menjelaskan bagaimana pengaruh availability of money, availability of time dan fashion involvement terhadap hedonic consumption tendency dan impulse buying pelanggan produk fashion di Mall Bali Galeria. Pengumpulan data pada penelitian ini menggunakan kuisioner. Jumlah sampel sebanyak 125 responden dengan metode purposive sampling. Teknik analisis data yang digunakan adalah structural equation model (SEM). Hasil pengujian menunjukan bahwa availability of money, availability of time, dan fashion involvement berpengaruh signifikan dan positif terhadap hedonic consumption tendency dan impulse buying. Hedonic consumption tendency juga berpengaruh signifikan dan positif terhadap impulse buying. Berdasarkan hasil penelitian, Mall Bali Galeria diharapkan untuk menjadi tempat refrensi berbelanja produk fashion. Mall Bali Galeria juga diharapkan memberikan penawaran menarik terhadap produk fashion, dapat memberikan pelayanan yang baik dan kenyamanan ditempat belanja sehingga dapat menimbulkan ketertarikan pelanggan untuk berbelanja.
Pengaruh Brand Image dan Product Knowledge Terhadap Purchase intention Produk Tas Tiruan Di Kota Denpasar Ni Luh Gede Wahyuni; Gede Suparna
E-Jurnal Manajemen Vol 3 No 4 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

This study explains the impact of brand image and product knowledge to purchase intention imitation handbag products in Denpasar. The purpose of the study was to determine the impact of brand image and product knowledge on purchase intention imitation handbag product users in the city of Denpasar. 120 respondents involved in this study that were choosen by purposive sampling technique. The data obtained were then analyzed using multiple linear regression analysis. The results showed that the brand image and product knowledge and a significant positive effect on purchase intention of products imitation bag in Denpasar. It can be concluded that brand image and product knowledge can affect the purchase intention of products imitation bag in Denpasar
PERAN KEUNGGULAN BERSAING MEMEDIASI PENGARUH ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA BISNIS I Made Suhartana Putra; Gede Suparna
E-Jurnal Manajemen Vol 9 No 7 (2020)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2020.v09.i07.p19

Abstract

Orientasi kewirausahaan serta keunggulan bersaing yang tinggi dapat memicu kinerja bisnis yang sangat mempengaruhi tercapainya tujuan perusahaan. Tujuan penelitian ini adalah untuk mengetahui peran mediasi variabel keunggulan bersaing terhadap variabel orientasi kewirausahaan dan kinerja bisnis industri perak di desa Celuk Sukawati. Populasi penelitian ini adalah 71 orang, dengan metode sampel jenuh. Metode pengumpulan data melalui kuesioner dan wawancara. Data yang diperoleh melalui kuesioner dianalisis dengan SEM - PLS. Hasil pengujian menunjukkan orientasi kewirausahaan berpengaruh positif dan signifikan terhadap keunggulan bersaing, keunggulan bersaing dan orientasi kewirausahaan berpengaruh positif dan signifikan terhadap kinerja bisnis, serta keunggulan bersaing berpengaruh positif dan signifikan dalam memediasi pengaruh orientasi kewirausahaan terhadap kinerja bisnis. Perusahaan diharapkan dapat mengimplementasikan dimensi orientasi kewirausahaan dengan baik, dan meningkatkan keunggulan bersaing perusahaan, dengan begitu perusahaan akan mampu bersaing dan meningkatkan kinerja bisnis perusahaan. Kata kunci : orientasi kewirausahaan, keunggulan bersaing, kinerja bisnis
PERAN INOVASI DALAM MEMEDIASI PENGARUH ORIENTASI KEWIRAUSAHAAN TERHADAP KEUNGGULAN BERSAING INDUSTRI KAIN ENDEK Ni Wayan Priti Nirmala Dewi; Gede Suparna
E-Jurnal Manajemen Vol 6 No 9 (2017)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (451.735 KB)

Abstract

Tujuan penelitian adalah menjelaskan pengaruh orientasi kewirausahaan terhadap keunggulan bersaing pada industri kain endek dengan inovasi sebagai variabel mediasi. Sampel ditentukan menggunakan teknik sampel jenuh (sensus). Teknik analisis data yang digunakan adalah analisis jalur dan uji sobel. Hasil pengujian hipotesis pada penelitian ini menunjukkan bahwa semua hipotesis yang diajukkan diterima. Penelitian ini menemukan bahwa orientasi kewirausahaan berpengaruh positif dan signifikan terhadap keunggulan bersaing melalui inovasi sebagai variabel mediasi pada industri kain endek di Kabupaten Klungkung. Hal ini berarti pemilik atau pengelola usaha kain endek perlu menerapkan orientasi kewirausahaan agar memotivasi karyawan untuk melakukan inovasi yang pada akhirnya dapat menciptakan keunggulan bersaing bagi perusahaan. Penelitian ini diharapkan mampu memberikan saran kepada pemilik usaha kain endek untuk meningkatkan sikap agresif dalam bersaing, menggunakan mesin khusus dalam proses produksi tertentu dan memperhatikan mutu dan kualitas produk yang dihasilkan agar dapat menciptakan keunggulan bersaing dibandingkan pesaingnya.
Peran Kepemilikan Kartu Kredit Dalam Memoderasi Pengaruh Kontrol Diri dan Atmosfer Gerai Terhadap Perilaku Belanja Kompulsif Konsumen Pakaian di Kuta-Bali Florentine Yovita Kurniawan; gede Suparna
E-Jurnal Manajemen Vol 3 No 6 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

Knowing the role of credit card ownership in moderating influence of self-control and atmospheric outlets to consumers compulsive buying clothes in Kuta, is the objective of this research activity. Data were collected through questionnaires with Likert Scale, the 110 respondents who were in Mall Bali Galeria and Beachwalk, Kuta. Samples were obtained using a purposive sampling technique . The data has been obtained , then analyzed using the Moderated Regression Analysis ( MRA ) in which the classical assumption test before use to avoid the occurrence of deviations. Based on the research results, it is concluded that self-control and a significant negative effect on consumer compulsive buying clothes, the atmosphere and store credit cards and a significant positive effect on consumer compulsive buying of clothing, as well as credit card ownership proved to moderate the effect of self-control and the behavior of atmospheric outlet compulsive spending consumer apparel. Credit card is able to amplify the negative effect of self-control and weaken the positive effect of atmospheric outlets to consumers compulsive buying clothes . Keywords : credit card ownership , self-control , atmospheric outlets , compulsive buying
DETERMINAN REVISIT INTENTION PENGUNJUNG MUSEUM DALAM PERSPEKTIF EXPERIENTIAL MARKETING Gede Suparna; I Gede Riana
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 6 No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.434 KB) | DOI: 10.24034/j25485024.y2022.v6.i1.4768

Abstract

This study aim to analyze the influence of visitor experience on satisfaction and the revisit intention. The population were visitors to the museum using the accidental sampling approach. accidental sampling is a technique of determining the sample by chance, that is, anyone who happens to meet the researcher can be used as a sample, if it is considered suiTabel as a data source. The number of samples used was 216 visitors that valid for analized before data collection, the instruments used in the study were tested first using validity and reliability tests to make sure the instruments were valid and reliable. The analytical used is descriptive and inferential analysis with the Warp Partial Least Square approach. The results showed that experiential marketing had a significant effect on learning in museums, visitor satisfaction, and the desire to return. Learning in museums has a significant effect on visitor satisfaction, but has a weak effect on the desire to visit again. Furthermore, visitors who are satisfied tend want to visit again.
Co-Authors A. A. Sagung Mas Christiana Naftalia Anak Agung Ayu Sriathi Bernartdictus Fandinata Candra Florentine Yovita Kurniawan Geldy Mahantara Kristindo Katu Handy Surya Jaya I Gde Made Ray Anom Dananjaya I Gede Adnya Susila I Gede Riana I Gst. A. Kt. Gd. Suasana I Gst. Bgs. Ag. Andira Eka Pradana I Gusti Ayu Audy Calista I Gusti Jaya Khrisna Putra I Kadek Alit Suarjana I Made Suhartana Putra Ida Bagus Koman Suarmaja Ida Bagus Separsa Kusuma Kadek Andika Prawira Laksana Kadek Dewi Indrawati Komang Wida Pratiwi Luh Gede Indah Permata Sari Ni Kadek Sri Widyantari Ni Luh Gede Wahyuni Ni Putu Eka Dewi Kartika Ni Putu Susiari Ni Wayan Ekawati Ni Wayan Priti Nirmala Dewi Putu Eka Surya Ananta Wijaya Sri Suprapti Yuliana Putri