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Journal : Jurnal Ilmiah Manajemen dan Bisnis (JIMBI)

Pengaruh Pengembangan Sumber Daya Manusia dan Kompetensi Karyawan terhadap Kinerja Karyawan di Hotel Niagara Parapat Toba Sumatera Utara Weddy Nur Adam; Wan Suryani; Eka Setia Dewi Tarigan
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 2, No 1 (2021): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1049.475 KB) | DOI: 10.31289/jimbi.v2i1.463

Abstract

This research aims to know "the influence of human resources development and competence on the performance of Hotel Niagara Parapat employees". This type of research is associative which is a research that is asking relations between two variables. The population in this study was the Hotel employee of Niagara Parapat, as many as 155 employees. And by using slovin formula, the number of samples in this study was as much as 61 respondents taken from all employees of the population. Based on the test results it can be seen that the partial test on the development of human Resources variable (X1) and the competency variable (X2) partially have a positive and significant influence on the performance variable (Y). Based on the test results F obtained the development of human Resources (X1) and competence (X2) simultaneously influence positively and significantly against the performance variables. And can be deduced from the Adjusted R Square value obtained by 0.679. To see the great effect of free variables against variables bound by calculating coefficient of determination (KD) = R2 x 100%, so it is obtained by 67.9%. Performance (bound variables) can be explained by the development of human Resources (X1) and competence (X2). The remaining 22.1% is influenced by other factors not described in this study.
The Effect of Hedonic Shopping Value and Shopping Lifestyle on the Impulse Buying in Online Shops (case study: Albadar 6 Gang Community) Sri Wahyuni; Wan Suryani; Wan Rizca Amelia
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 1 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (989.844 KB) | DOI: 10.31289/jimbi.v3i1.995

Abstract

This study was conducted with the aim of knowing the effect of hedonic shopping value and shopping lifestyle on the impulse buying of Albadar 6 gang community. This type of research is quantitative descriptive, which is a study that aims to explain an empirical phenomenon accompanied by statistical data, characteristics and relationships between variables using techniques. data collection using questionnaires and literature study. Data collection in this study was carried out by distributing questionnaires using a Likert scale. The sample in this study was the community of Gang Albadar 6, amounting to 78 respondents using the Slovin formula. The method used in data collection is purposive sampling. The analysis technique uses multiple linear regression analysis with the help of SPSS 25 program. The results of this study indicate that the two independent variables, namely hedonic shopping value and shopping lifestyle, affect impulse buying. The value of R Square equation of 0.595 means that the impulsive buying variable (dependent) which can be explained by the hedonic shopping value and shopping lifestyle (independent) variables in this study is 59.5% while 40.5% is influenced by other variables not explained by the this study.
Pengaruh Debt To Asset Ratio dan Debt To Equity Ratio terhadap Kinerja Keuangan pada Perusahaan Otomotif yang Terdaftar di BEI Periode 2015-2018 Dian Permata Sari; Wan Suryani; Hesti Sabrina
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 2, No 1 (2021): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1431.9 KB) | DOI: 10.31289/jimbi.v2i1.484

Abstract

The purpose of this study is to find out the effect of debt to asset ratio (DAR) on the financial performance of the company, to know the effect of debt to equity ratio (DER) on the financial performance of the company and to know the effect of debt to asset ratio (DAR) and debt to equity ratio (DER) on the financial performance of automotive companies listed in IDX period 2015-2018. The population in this study was all Manufacturing Companies Listed on the Indonesia Stock Exchange Otomotive Sector as many as 9 companies and a sample of 9 companies with 4 years of observation amounted to 36 samples. The data collection techniques used in this study are documentation. The results showed that debt to asset ratio (DAR) has partially no effect on the Financial Performance of Automotive Companies Listed on the Indonesia Stock Exchange, Debt to Equity Ratio (DER) partially affects the Financial Performance of Automotive Companies Listed on the Indonesia Stock Exchange and Debt to Asset Ratio (DAR) and Debt to Equity Ratio (DER) simultaneously have an effect and significance on the Financial Performance of Automotive Companies Listed on the Indonesia Stock Exchange with a value of R Square of 0.694 or 69.4% which means variations in financial performance are measured by return on equity (ROE) with debt to asset ratio (DAR) And debt to equity ratio (DER) while the remaining 30.6% of other variables not studied by this study , e.g. company size, liquidity of the company and other variables.
Pengaruh Kemampuan Kerja dan Tunjangan Kesejahteraan Terhadap Kinerja Pegawai Pada PT. PLN (Persero) Rayon Medan Johor Eva Ramayani; Wan Suryani; Dahrul Siregar
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 1, No 2 (2020): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.569 KB) | DOI: 10.31289/jimbi.v1i2.392

Abstract

The purpose of this study was to determine the Effect of Work Ability and Welfare Benefits on Employee Performance at PT. PLN (Persero) Rayon Medan Johor. This type of research is associative research that connects two or more variables. The population used in this study was 58 people. The results showed that partially the coefficient regression variable Working Ability tcount t table (5.907 2.004), and the significance value was smaller than the probability value (0.000 0.05). This means that the variable work ability has a significant effect on employee performance. Partially Welfare Benefits t on the table value (10,685 2,004), and the significance value is smaller than the probability value (0,000 0.05) means that the Welfare Benefit variable has a partial effect on Employee Performance. Simultaneously shows that the variable work ability and welfare benefits significantly influence employee performance because the value of Fcount = 89.725, while Ftable is 3.16, thus Fcount (89.725) Ftable (3.16) with a Sig. F is 0,000. The coefficient of determination is 0.765, this shows that the variable ability of Work Ability and Welfare Benefits is able to explain that Employee Performance is 76.5% and the remaining 23.5% is influenced by other variables outside this study.
Pengaruh Rekrutmen Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT. Brataco Medan Suhaila Suhaila; Wan Suryani; Teddi Pribadi
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 2, No 2 (2021): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (980.551 KB) | DOI: 10.31289/jimbi.v2i1.457

Abstract

The purpose of this study was to determine and analyze the Effect of Job Recruitment and Discipline on Employee Performance of PT.Brataco Medan Branch The research method used is associative research, where variables are measured on a Likert scale. The method of data collection is done by interview (interview), with a list of questions (questionnaire) and study documentation. The population in this study were employees at PT.Brataco Medan Branch, totaling 62 people. Sampling with saturated sampling method or better known as the census. In this study the total population is relatively small as many as 62 people. Data processing using SPSS software version 23, with descriptive analysis and hypothesis testing multiple regression analysis. The results showed that: (1) partially Recruitment variables affected the performance of the employees of PT.Brataco Medan Branch, (2) partially the Work Discipline variables affected the performance of the employees of PT.Brataco Medan Branch (3) simultaneously there were positive and significant influences between variables Job Recruitment and Discipline affects the performance of PT.Brataco Medan Branch Employees
PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENTTERHADAP IMPULSE BUYING BEHAVIOR MASYARAKAT HIGH INCOME DI FASHION HOUSE 10 TASBIH 1 MEDAN Ropita Tumangger; Wan Suryani; Teddi Pribadi
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 1, No 2 (2020): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.9 KB) | DOI: 10.31289/jimbi.v1i2.402

Abstract

The purpose of this study was to determine and analyze the effects of shopping lifestyle and fashion involvement to impulse buying behavior of high income people at fashion house 10 tasbih 1 medan, The research methode used is associtive research, where variables are measurea on a likert scale. The methode of data collection is done by interview (interview), with a list of question (questionnaire) and study documentation. Sampling with saturated sampling method or better known as the census,in this study the number of samples is 89 people. Data processing using SPSS software version 20, with descriptive analysis and hypothesis testing multiple regression analysis.The result showed that : (1) partially shopping lifestyle variables influence to impulse buying at fashion house 10 tasbih 1 medan. (2) partially fashion involvement variables influence to impulse buying at fashion house 10 tasbih 1 medan.. (3) partially simultaneously there is a positive and significant effect between shopping lifestyle and fashion involvement variables effect to impulse buying at fashion house 10 tasbih 1 medan.
ENGARUH SISTEM PEMASARAN KEWIRAUSAHAAN TERHADAP KEUNGGULAN BERSAING DAN INOVASI PADA UKM KULINER KOTA MEDAN Marissa Claudya; Wan Suryani; Tohap Parulian
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 1, No 2 (2020): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.462 KB) | DOI: 10.31289/jimbi.v1i2.397

Abstract

This research is motivated by the importance of marketing strategies marketing activities in small and medium-sized businesses to survive in competition between businesses. Researchers want to find out how the influence of the entrepreneurial marketing system that is focused on small and medium enterprises on the formation of innovation and competitive advantage where entrepreneurial marketing plays a role in innovation as well as entrepreneurial marketing on competitive advantage and innovation has a role that affects competitive advantage. The study was conducted on culinary UKM in the city of Medan. This type of research is a survey method with explanatory research. The sample of this study was 80 respondents with a random sampling technique. The analytical method uses PLS-3 (Partial Least Square). The results of this study indicate the first hypothesi there is a significant and positive effect between entrepreneurial marketing and innovation. The second variable hypothesis is entrepreneurship marketing with competitive advantage. The third hypothesis between innovation and competitive advantage.
Pengaruh Digital Marketing Dan Potongan Harga Terhadap Keputusan Pembelian Pada Mahasiswa Program Studi Manajamen Fakultas Ekonomi Universitas Medan Area Di Platform Belanja Shopee Anggeun Famelia; Wan Suryani; Eka Dewi Setia Tarigan
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v3i2.1278

Abstract

The purpose of this study was to determine whether the role of digital marketing and price discounts had an effect on purchasing decisions for students of the Management study program, Faculty of Economics, Medan Area University. The research method used is quantitative survey research with primary data types in the form of questionnaires and multiple linear regression data analysis techniques. The results of this study indicate that partially digital marketing has a significant positive effect on purchasing decisions for students of the Management study program, Faculty of Economics, Medan Area University on the Shopee shopping platform. Partially, price discounts have a significant positive effect on purchasing decisions for students of the Management Study Program, Faculty of Economics, Medan Area University on the Shopee shopping platform. Simultaneously digital marketing and price discounts have a significant positive effect on purchasing decisions for students of the Management study program, Faculty of Economics, Medan Area University on the Shopee shopping platform.
Pengaruh Daya Tarik Iklan Dan Online Customer Review Terhadap Minat Beli Pada Masyarakat Pengguna Aplikasi Shopee Di Kecamatan Percut Sei Tuan Wira Hayati Putri; Wan Suryani
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 1 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i1.1614

Abstract

The purpose of this study was to determine and analyze The Effect Of The Attractiveness Of Advertising And Online Customer Review On Buying Interest In The Society User The Shopee Application In Percut Sei Tuan District. The research model used is associative research, where the variables are measured using a likert scale. The data collection method is carried out using a questionnare with a list of questions or questionnaires that have been prepared in advance and given to respondents. The population in this study is The Society User The Shopee Application In Percut Sei Tuan District, Tembung, Deli Serdang that totaling 402.468 respondents. Because of large population, the authors took 1 urban village namely Tembung Urban Village, which amoundted to 56.104 respondents. The sampling method using the slovin method in this study, the sample obtained was 100 respondents. Data processing using SPSS Version 22 software, with descriptive analysis and multiple regression analysis and multiple reggression analysis hypothesis testing. The results of the study show that (1) Partially The Attractiveness Of Advertising affects Buying Interest (2) Partially Online Customer Review affects Buying Interest (3) Simultaneously there is a positive and significant influence between The Attractiveness Of Advertising And Online Customer Review On Buying Interest In The Society User The Shopee Application In Percut Sei Tuan District.
Pengaruh Sales Promotion, Hedonic Shopping Motivation Dan Shopping Lifestyle Terhadap Impulse Buying Pada Pelanggan E-Commerce Shopee Di Kecamatan Medan Sunggal Prity Arlia Putri; Wan Suryani; Lailan Tawila Berampu
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 1 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i1.1578

Abstract

The purpose of this study was to determine and analyze the influence of Sales Promotion, Hedonic Shopping Motivation and Shopping Lifestyle on Impulse Buying on Shopee E-Commerce Customers in Medan Sunggal District. The research model used is associative research, where the variables are measured using a Likert scale. The data collection method is carried out using a questionnaire with a list of questions or questionnaires that have been prepared in advance and given to respondents. The population in this study is Shopee E-commerce customers in Medan Sunggal District, Kampung Lalang, Medan City, totaling 133,939 respondents. Because of the large population, the authors took 1 Kelurahan, namely Kelurahan Lalang, which amounted to 21,268 respondents. The sampling method using the Slovin method in this study, the sample obtained was 100 respondents. Data processing using SPSS Version 22 software, with descriptive analysis and multiple regression analysis hypothesis testing. The results of the study show that (1) partially Sales Promotion affects Impulse Buying (2) partially Hedonic Shopping Motivation affects Impulse Buying (3) Partially Shopping Lifestyle variables affect Impulse Buying (4) Simultaneously there is a positive and significant influence between Sales Promotion, Hedonic Shopping Motivation and Shopping Lifestyle on Impulse Buying on Shopee E-Commerce Customers in Medan Sunggal District.