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All Journal Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Jurnal Ekonomi Modernisasi Real in Nursing Journal Jurnal Inovasi Ekonomi Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Innovative: Journal Of Social Science Research Socius: Social Sciences Research Journal
Wan Suryani
Universitas Medan Area
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Manajemen dan Bisnis (JIMBI)

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Pengaruh Kualitas Produk, Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen Pada Ompu Gende Coffee Medan Riska Handayani; Adelina Lubis; Wan Suryani; Ihsan Effendi; Fitriani Tobing
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 1 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i1.1684

Abstract

This study aims to determine "The Influence of Product Quality, Service Quality and Price on Consumer Satisfaction at "Ompu Gende Coffee Medan". This type of research is an associative and quantitative approach. The population in this study were consumers of Ompu Gende Coffee Medan as many as 170 customers using the slovin formula technique, so the number of samples in this study was 119 respondents taken from part of the population. Based on the test results, it can be seen that calculated on the Product Quality variable, it is obtained 4.320 where the table value at 5% which is 1.657 means positive. Quality of Service and Price of 2.251, 4.230 and 4.323 table of 1.657 with a probability of sig 0.05 on the variable Consumer Satisfaction. Based on the results of the F test, the calculated F value is 23,443 3.07 with Sig 0.000 0.05 indicating that Product Quality, Service Quality and Price simultaneously have a positive and significant effect on the Consumer Satisfaction variable. Adjusted R Square value obtained by 0.363 or 36.3% of Consumer Satisfaction can be explained by Service Quality and Trust, the remaining 63.7% is influenced by other factors not explained in this study.
Co-Authors Ahmad Rafiki Amrin Mulia Anggeun Famelia Berampu, Lailan Tawila Dahrul Siregar Dian Permata Sari Effendi, Ihsan Eka Dewi Setia Tarigan Eka Setia Dewi Tarigan Era Purike Eva Ramayani Fitriani Tobing Fitriani Tobing Hesti Sabrina Irwan Mohd Subri Kristopani Pinem LUBIS, ADELINA Marissa Claudya Marissa Claudya Nur Azizah nurmaidah nurmaidah priatna kesumah Pribadi, Teddi Prity Arlia Putri Retnawati Siregar Riska Handayani Ropita Tumangger Rosalinda Rosalinda Sri Dewi Sri Wahyuni Suhaila Suhaila Sutan Emir Hidayat Teddi Pribadi Tohap Parulian Wan Rizca Amelia Weddy Nur Adam Wira Hayati Putri Yelmi Reni Putri Yesika Emelia Girsang