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All Journal Students´ Journal of Economic and Management Jurnal Mirai Management Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Management Studies and Entrepreneurship Journal (MSEJ) Saintara : Jurnal Ilmiah Ilmu-Ilmu Maritim PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Bambang Sutedjo
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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PENGARUH CITRA PERUSAHAAN, PERSEPSI HARGA DAN KUALITAS LAYANAN TERHADAP PROSES KEPUTUSAN PEMBELIAN PRODUK DI SUPERMARKET GELAEL (Studi Pada Supermarket Gelael Cabang Mall Ciputra Kota Semarang) Heru Fajrul Akbar Wasngadiredja, 14.05.51.0273; Sutedjo, Bambang
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Abstract

ABSTRACT The purpose of this research is to know and analyze the influence of each variable of corporate image, perception of price, and quality of service to decision process of product purchase at supermarket Gelael. The population in this research is the consumers who buy products in supermarkets Gelael which has branch in Mall Ciputra Semarang. The sampling technique in this research uses purposive sampling, because in determining the sample based on certain criteria, namely: People who make the process of purchasing products in the supermarket Gelael Branch Mall Ciputra in Semarang city and aged over 18 years. Analyzer used is multiple linear regression analysis. The results of the analysis can be concluded, that: corporate image has a positive and significant effect on product purchasing decision process in supermarket Gelael. Price perceptions have a positive and significant effect on product purchasing decision process in supermarket Gelael. Quality of service has a positive and significant effect on product purchase decision process at Gelael supermarket. Keywords: company image, price perception, service quality and purchasing decision process.
PENGARUH PERSEPSI HARGA, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN PADA VIRGIN CAKE & BAKERY CABANG TLOGOSARI Dzulhanita Melati, 14.05.51.0184; Sutedjo, Bambang
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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Abstract

The study aims to analyze the effect of price perception, brand image, and product quality on customers satisfication. This research was conducted at Virgin Cake & Bakery Tlogosari branch. The population in this study is the customers of Virgin Cake & Bakery Tlogosari branch. The sample in this study were 100 customers using purposive sampling method. Data analysis techniques used include validity tests with KMO (Kaiser Mayer Olkin) and loading factor (component matrix), reliability testing with cronbach alpha, and multiple regression analysis. The result showed that price perception had a positive and significant effect on customer satisfaction, brand image had a positive and significant effect on customer satisfaction, and product quality had no effect on customer satisfaction. Keywords : Price Perception, Brand Image, Product Quality, and Customers Satisfaction
Pengaruh brand image dan brand trust terhadap kepuasan konsumen dan dampaknya terhadap minat beli ulang Ihsan, Muchamad Nuril; Sutedjo, Bambang
FORUM EKONOMI Vol 24, No 1 (2022)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jfor.v24i1.10586

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis Pengaruh Brand Image dan Brand Trust Terhadap Kepuasan Konsumen dan Dampaknya Terhadap Minat Beli Ulang. Populasinya adalah Konsumen Air Minum Dalam Kemasan Amidis yang sudah melakukan pembelian, dengan jumlah sample 87 responden. Teknik pengujian data yang digunakan dalam penelitian ini adalah menggunakan uji validitas dengan common factor, uji reabilitas dengan cronbach alpha. Hasil penelitian ini menunjukkan bahwa Brand Image berpengaruh positif dan signifikan terhadap Kepuasan Konsumen, Brand Trust berpengaruh positif terhadap Kepuasan Konsumen, Kepuasan Konsumen berpengaruh terhadap Minat Beli Ulang.
Pengaruh Celebrity Endorsement Brand Image dan Customer Review terhadap Purchase Intention Sellvi Alvionita; Bambang Sutedjo
SEIKO : Journal of Management & Business Vol 4, No 1 (2021): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i1.1445

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh celebrity endorsement,brand image dan customer review terhadap purchase intention. Obyek yang diteliti adalah Produk Scarlett whitening di Kabupaten Brebes, serta variabel independen dalam penelitian yaitu celebrity endorsement,brand image,customer review dan variabel dependen yaitu purchase intention. Populasi dalam penelitian ini adalah perempuan berdomisili di Kabupaten Brebes yang membeli produk Scarlett whitening minimal satu kali, peneliti mengambil sampel dengan jumlah 100 responden. Teknik pengambilan sampel dalam penelitian ini menggunakan purposive sampling yaitu teknik penentuan sampel dengan kriteria tertentu. Data yang digunakan dalam penelitian ini merupakan data primer, dengan menggunakan kuesioner sebagai instrumen penelitian. Hasil penelitian menunjukkan bahwa celebrity endorsement tidak berpengaruh terhadap purchase intention, brand image berpengaruh positif dan signifikan terhadap purchase intention, customer review berpengaruh positif dan signifikan terhadap purchase intention. Kata Kunci: Celebrity endorsement, Brand image dan Customer review.
Pengaruh Brand Image, Brand Awareness, dan Brand Trust terhadap Brand Loyalty Pelanggan Irene Irma Dini Cahyani; Bambang Sutedjo
SEIKO : Journal of Management & Business Vol 5, No 1 (2022): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i1.1496

Abstract

Abstrak Tujuan dari penelitian ini untuk mengetahui pengaruh brand image, brand awareness, dan brand trust terhadap brand loyalty pelanggan, studi kasus pada pengguna produk kecantikan Viva Cosmetics di Semarang. Penelitian ini menggunakan teknik pengambilan sampel metode purposive sampling dengan kriteria orang yang membeli dan menggunakan produk kecantikan Viva Cosmetics di Semarang. Jumlah responden yang ditentukan dalam penelitian ini sebanyak 95 orang. Dengan dibantu program statistika SPSS versi 16.0 dapat mengetahui hubungan antar variabel menggunakan analisis regresi linier berganda. Hasil yang diperoleh dari penelitian ini menunjukkan bahwa secara bersamaan variabel brand image, brand awareness, dan brand trust berpengaruh secara positif dan signifikan terhadap brand loyalty pelanggan. Kata Kunci: Brand Image, Brand Awareness, Brand Trust, Brand Loyalty. Abstract The purpose of this study was to determine the effect of brand image, brand awareness, and brand trust on customer brand loyalty, a case study on users of Viva Cosmetics beauty products in Semarang. This study uses a purposive sampling method with the criteria of people who buy and use Viva Cosmetics beauty products in Semarang. The number of respondents determined in this study were 95 people. With the help of the SPSS statistical program version 16.0, it is possible to determine the relationship between variables using multiple linear regression analysis. The results obtained from this study indicate that simultaneously the brand image, brand awareness, and brand trust variables have a positive and significant effect on customer brand loyalty. Keywords: Brand Image, Brand Awareness, Brand Trust, Brand Loyalty.
Pengaruh Celebrity Endorser, Citra Merek dan Kepercayaan Merek terhadap Minat Beli (Studi Pada Konsumen Skincare MS Glow Beautyhome di Demak) Willis Rukmi Feny; Bambang Sutedjo
SEIKO : Journal of Management & Business Vol 5, No 1 (2022): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i1.1903

Abstract

Abstrak Penelitian ini digunakan untuk menguji pengaruh celebrity endorser, citra merek dan kepercayaan merek terhadap minat beli (studi pada konsumen skincare ms glow beautyhome di demak). Populasi yang digunakan adalah konsumen skincare MS Glow di Demak yang tidak dapat diketahui secara pasti dengan metode purposive sampling dan sampel yang digunakan sebanyak 100 responden. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah menggunakan metode kuantitatif atau dengan penyebaran angket (kuesioner). Metode analisi data menggunakan analisis regresi linier berganda Hasil penelitian ini menyimpulkan bahwa celebrity endorser terbukti berpengaruh positif dan signifikan terhadap minat beli skincare MS Glow Beautyhome di Demak. Citra merek terbukti berpengaruh positif dan signifikan. Kepercayaan merek terbukti berpengaruh positif dan signifikan terhadap minat beli skincare MS Glow Beautyhome di Demak. Variabel yang paling berpengaruh terhadap minat beli adalah citra merek maka perusahaan dapat mempertahankan dan meningkatkan citra merek agar dapat meningkatkan minat beli konsumen. Kata Kunci: celebrity endorser, citra merek, kepercayaan merek dan minat beli. Abstract The research was used to test the influence of celebrity endorsers, brand image and brand confidence on buying interests (study on consumer skincare ms glow beautyhome in demak). The population used is ms glow skincare consumers in Demak who can not be known with certainty with the purposive sampling method and samples used as many as 100 respondents. The data collection techniques used in this study are using quantitative methods or by spreading questionnaires. The results of this study concluded that celebrity endorsers proved to have a positive and significant effect on the buying interest of MS Glow Beautyhome skincare in Demak. Brand image proved to be positive and significant. Brand trust proved to have a positive and significant effect on ms glow beautyhome's skincare buying interest in Demak. The variable that most affects buying interest is the brand image so that the company can maintain and improve the brand image in order to increase consumer buying interest. Keywords: celebrity endorser, brand image, brand trust and buying interest.
Pengaruh Country Of Origin, Persepsi Harga, dan Brand Ambassador terhadap keputusan Pembelian (Studi Pada Konsumen Produk Kosmetik YOU di Terang Beauty Demak) Dian Sri rahayu; Bambang Sutedjo
SEIKO : Journal of Management & Business Vol 5, No 1 (2022): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i1.1904

Abstract

Alanwari, R. (2018). PENGARUH PROMOSI, LOKASI DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Survei Pada Konsumen Coffee and John Bandung) (Doctoral dissertation, Fakultas Ekonomi dan Bisnis Unpas Bandung). Amin, Amirudin M., and Rafiqah Fitri Yanti. "Pengaruh Brand Ambassador, E-WOM, Gaya Hidup, Country of Origin dan Motivasi Terhadap Keputusan Pembelian Produk Skincare Korea Nature Republic." INVEST: Jurnal Inovasi Bisnis dan Akuntansi 2.1 (2021): 1-14. Jikrillah, Sufi, Muhammad Ziyad, and Doni Stiadi. "ANALISIS MANAJEMEN RISIKO TERHADAP KEBERLANGSUNGAN USAHA UMKM DI KOTA BANJARMASIN." JWM (Jurnal Wawasan Manajemen) 9.2 (2021): 134-141. Khasanah, Siti Zulfatun, and Zainal Arifin. "Implementasi Pengembangan Kurikulum di SMP Muhammadiyah Boarding School (MBS) Yogyakarta." TADRIS: Jurnal Pendidikan Islam 12.1 (2017): 79-91. Lubis, Desy Irana Dewi, and Rahmat Hidayat. "Pengaruh Citra Merek dan Harga terhadap Keputusan Pembelian pada Sekolah Tinggi Ilmu Manajemen Sukma Medan." Jurnal Ilman: Jurnal Ilmu Manajemen 5.1 (2019). Lestari, Anik, and Nani Septiana. "Pengaruh Label Halal, Religious Commitment, Brand Ambassador Dan Desin Produk Terhadap Keputusan Pembelian Kosmetik Wardah Studi Pada Mahasiswa Universitas Muhammadiyah Metro." Jurnal Manajemen DIVERSIFIKASI 1.3 (2021): 492-504. Manggalania, Lulu Khalilah, and Harry Soesanto. "Pengaruh Celebrity Endorsement, Country of Origin dan Electronic Word of Mouth terhadap Keputusan Pembelian dengan Citra Merek sebagai Variabel Intervening." Diponegoro Journal of Management 10.6 (2021). Nugraha, Rahma, and Heny Kurnianingsih. "PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN BIR BINTANG DI SOLORAYA." Jurnal Manajemen 11.1 (2021): 76-86. Nursiti, N., & Fameira, A. (2019). PENGARUH COUNTRY OF ORIGIN, BRAND AMBASSADOR, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN GENERASI MILLENIAL PADA PRODUK NATURE REPUBLIC ALOE VERA 92% SOOTHING GEL DI JAKARTA. Jurnal Industri Kreatif dan Kewirausahaan, 2(2). Purnama, S. D. R., Herawati, J., & Kurniawan, I. S. (2019). PENGARUH PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA TELKOM INDONESIA WIFI CORNER KOTABARU YOGYAKARTA. MANAJEMEN DEWANTARA, 3(1), 171-180. Prayogi, Mochamad Fikri, and Budi Djatmiko. "Analisis Brand Ambassador Pada Distro Random Apparel." Prosiding FRIMA (Festival Riset Ilmiah Manajemen dan Akuntansi) 2 (2019): 865-867. Putri, Zessicha Belliana, and Budiyanto Budiyanto. "Pengaruh Corporate Social Responsibility terhadap nilai perusahaan dengan kepemilikan manajerial sebagai Variabel Moderating." Jurnal Ilmu dan Riset Manajemen (JIRM) 7.3 (2018). Wang, Felicia, and Evo Sampetua Hariandja. "The Influence Of Brand Ambassador On Brand Image And Consumer Purchasing Decision: A Case Of Tous Les Jours In Indonesia." International Conference on Entrepreneurship (IConEnt-2016). 2016. Zaenal, Faisal Akbar, Ramlawati Ramlawati, and Suriyanti Suriyanti. "Pengaruh Pemasaran Online, Harga, Pelayanan Dan Etika Bisnis Terhadap Keputusan Pembelian Produk." YUME: Journal of Management 1.2 (2021).
Pengaruh Kepercayaan, Corporate Image dan Persepsi Harga Terhadap Keputusan Pembelian (Studi Pada Perumahan Konsumen PT. Muliamas Land Kendal). M Raviqy Vaqod Vaz; Bambang Sutedjo
SEIKO : Journal of Management & Business Vol 5, No 1 (2022): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i1.2011

Abstract

Abstrak Penelitian ini dilakukan lantaran adanya latar belakang yang dipengaruhi dari Kepercayaan, Corporate Image dan Persepsi Harga terhadap Keputusan Pembelian. Metode penelitian yang digunakan yaitu metode kuantitatif dengan data yang didapatkan secara eksklusif diperoleh langsung dari narasumber dengan menggunakan kuesioner. Populasi yang digunakan dalam penelitian ini adalah Konsumen Perumahan PT. Muliamas Land Kendal. Metode pengambilan sampel yaitu purposive sampling dengan kriteria sampel dan didapatkan sampel sebanyak 100 orang. Teknik analisis data menggunakan analisis refresi liniear berganda dengan menggunakan program SPSS. Hasil penelitian baik secara simultan maupun persial menunjukan bahwa Kepercayaan, Corporate Image dan Persepsi Harga memiliki pengaruh positif dan signifikan terhadap Keputusan Pembelian. Kata Kunci: Kepercayaan; Corporate Image; Persepsi Harga; Keputusan Pembelian. Abstract This research was conducted because of the background influenced by Trust, Corporate Image and Price Perception of Purchasing Decisions. The research method used is a quantitative method with data obtained exclusively obtained directly from the speakers using questionnaires. The population used in this study was PT. Muliamas Land Kendal. The sampling method is purposive sampling with sample criteria and a sample of 100 people was obtained. Data analysis techniques use multiple liniear refractive analysis using spss programs. The results of the study both simultaneously and initially showed that Trust, Corporate Image and Price Perception have a positive and significant influence on Purchasing Decisions. Keywords: Trust; Corporate Image; Price Perception; Purchasing Decision
Pengaruh Kualitas Produk, Citra Merek , dan Persepsi Harga terhadap Keputusan Pembelian Produk Skincare Ms. Glow (Studi Kasus pada konsumen produk Skincare MS. GLOW di Kota Semarang) Vika Puji Astutik; Bambang Sutedjo
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.581

Abstract

This study aims to determine product quality, brand image and price perception on the purchase decision of MS skincare products. GLOW in the Semarang area. The population in this study are consumers who will buy MS products. GLOW in the Semarang area. The sampling technique used by the researcher is purposive sampling technique, by distributing questionnaires to users who have used MS products. GLOW in the Semarang area. The criteria used as samples for this study are male and female, at least 17-50 years old and have made a purchase at least 1 time on MS products. GLOW in the Semarang area. The sampling technique used is based on Roscoe's (1975) theory, the researchers set a minimum number of samples in this study of 92 respondents obtained from the number of variables x the number of indicators. Simultaneous test results using the F test indicate that the multiple linear regression model is feasible as a research model. Furthermore, using the t test shows that product quality, brand image and price perception have a significant and positive effect on purchasing decisions.
Pengaruh Internet Banking dan Kepercayaan Terhadap Kepuasan Dan Dampaknya Terhadap Loyalitas Nasabah di BCA Pemuda Semarang Aprilisa Nugraheni; Bambang Sutedjo
SEIKO : Journal of Management & Business Vol 5, No 2 (2022): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i2.2175

Abstract

Abstrak Salah satu hal yang mendasar dan penting adalah fungsi dari perbankan, yaitu melakukan penghimpunan dana dari masyarakat dan menyalurkannya kembali. Pada zaman sekarang yang serba mudah karena adanya perkembangan yang pesat dari teknologi maka dunai perbankan juga memanfaatkan akan hal tersebut. Tujuan penelitian ini adalah untuk menguji dan menganalisis pengaruh internet banking terhadap kepuasan nasabah, menguji dan menganalisis pengaruh kepercayaan terhadap kepuasan nasabah dan menguji dan menganalisis pengaruh kepuasan terhadap loyalitas nasabah. Metode yang digunakan dalam penelitian ini adalah jenis metode kuantitatif. Hasil dari penelitian ini adalah Internet banking terbukti berpengaruh terhadap kepuasan nasabah, dengan didapat koefisien regresi sebesar 0,415 dan sig. 0,000 lebih kecil 0,05. Kepercayaan terbukti berpengaruh terhadap kepuasan nasabah, dengan didapat koefisien regresi sebesar 0,505 dan sig. sebesar 0,000 lebih kecil 0,05 dan Kepuasan nasabah terbukti berpengaruh terhadap loyalitas nasabah, dengan didapat koefisien regresi sebesar 0,865 dan sig. sebesar 0,000 lebih kecil 0,05. Kata Kunci : Internet Banking, Kepercayaan, Kepuasan dan Loyalitas Abstract Banking has an important role in economic activities in a country, including collecting funds from the public and channeling them back to the community. With the advancement of technology, banks began to use the internet network to facilitate transactions with customers. The purpose of this study was to examine and analyze the effect of internet banking on customer satisfaction, to examine and analyze the effect of trust on customer satisfaction and to examine and analyze the effect of satisfaction on customer loyalty. The method used in this study is a type of quantitative method. The result of this research is that Internet banking is proven to affect customer satisfaction, with a regression coefficient of 0.415 and sig. 0.000 is less than 0.05. Trust is proven to affect customer satisfaction, with a regression coefficient of 0.505 and sig. of 0.000 is smaller than 0.05, and customer satisfaction is proven to affect customer loyalty, with a regression coefficient of 0.865 and sig. by 0.000 is smaller than 0.05. Keywords: Internet Banking, Trust, Satisfaction, and Loyalty
Co-Authors 08.05.51.0092 Arles Nurdiansah 09.05.51.0112 Yunus Saputra Andhika Rusmiani, 14.05.51.0154 Andhika Rusmiani, 14.05.51.0154 Aprilisa Nugraheni Arief Himmawan Dwi Nugroho Arif Pambudi, 14.05.51.0228 Arif Rachman Hakim, 13.05.51.0220 Bagus Gemilang Dian Sri rahayu Dzulhanita Melati, 14.05.51.0184 Erina Dwi Hastuti, 14.05.51.0018 Erina Dwi Hastuti, 14.05.51.0018 Heru Fajrul Akbar Wasngadiredja, 14.05.51.0273 Ihsan, Muchamad Nuril Irene Irma Dini Cahyani Kirana Aurellia Aviesta M Raviqy Vaqod Vaz Nabila, Alistiya Najla Nanda Eka S Ningsih, Kurnia Setyo Widiyah Putra, Harmanda Berima Sellvi Alvionita Suhana Suhana Taufiq Adi Prasetyo, 14.05.51.0095 Vika Puji Astutik Willis Rukmi Feny