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PENGARUH KEDISIPLINAN DAN KETANGGAPAN TERHADAP KEPUASAN PELANGGAN DENGAN KUALITAS PELAYANAN SEBAGAI VARIABEL INTERVENING Agus Budi Purwanto; Susanti Wahyuningsih
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 8, No 2: Desember 2013
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.8.2.%p

The background of this research is the declining number of hotels in semarang district. This indicates that the hotel can not satisfy customers. In general, this study aimed to determine the effect of directly or indirectly discipline and responsiveness to customer satisfaction where the quality of service as a mediating variable. So that it can be seen that the most powerful mediating pathways to influence customer satisfaction. Specifically, this research aims to increase the number of visitors hotels in semarang district. Research data collection techniques by spread many questionnaires to the hotel customers in semarang district are arranged systematically with multiple choice answers which easy to understand. Distribution of the questionnaires by means of a direct encounter conducted in the period April-July, 2013, with a sample of some 250 people. Then the data were collected through the questionnaires to be tested the data analyst; validity and reliability, followed by pathway analysis (path analysis), test the strength of the model using SEM (Structural Equation Modeling). The result of the research proves that there is positive direct influence between discipline and responsiveness to customer satisfaction. The results also shows that the quality of service is a positive intervening between discipline and responsiveness towards customer satisfaction.

PengaruhTata kelola perusahaan, Profitabilitas, Kebijakan Dividen, Intensitas penelitian dan Pengembangan terhadap Nilai Perusahaan Pada Perusahaan Manufaktur yang Tercatat di Bursa Efek Indonesia Periode Tahun 2009 – 2011 Panca Wahyuningsih; Agus Budi Purwanto
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 8, No 2: Desember 2013
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.8.2.%p

The purpose of most major companies according to the theory of the firm is to maximize the value of company.Company can increase the prosperity of the owner or the shareholders by increasing the value of the company, both internally and externally. This study aims to determine the effect of corporate governance, profitability, dividend policy, and research and development intensity on firm value.The sample of this study is manufacturing companies listed in Indonesia Stock Exchange during the period 2009-2011. With purposive sampling method to obtain 10 companies that meet the criteria, resulting in 30 observations. Data were analyzed using analysis Ordinary least Square.The results of the study draws conclusions that simultaneous (Test - F) All independent variables (corporate governance, profitability, dividend policy, and R & D intensity affects the dependent variable (firm value) . Partial (t-test) there are four variables that affect the value of company board size is variable (sig 0.000) , Independent board (sig 0.039) , Profitability (sig 0.048) , dividend policy (sig 0.020). Two other variables that do not affect the value of the company is Board intensity (sig 0.022) and R & D intensity (sig 0.077).

MODEL PENGEMBANGAN KUALITAS PRODUK DALAM RANGKA MERAIH KEPERCAYAAN DAN LOYALITAS KONSUMEN Agus Budi Purwanto
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 9, No 1: Juni 2014
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.9.1.%p

The background of this research is the declining quality of UKM products . This indicates that UKM can not win the trust and loyalty of consumers . In general, this study aimed to determine the effect of the Product Quality to Consumer Loyalty in which the Trust as an intervening variable. Specifically , this research aims to improve the competitiveness of UKM . Research data collection techniques by means of spreading consumer questionnaire systematically arranged with several possible answers were easy to understand . Distribution of the questionnaire by means of a direct encounter conducted in the period February to March 2014 with a sample of some 82 people. Then the data were collected through a questionnaire to test the data analyst; validity and reliability, followed by a simple regression analysis and multiple regression analysis. The results of the study demonstrate that 1 ) There is a positive and significant effect between the product quality to consumer trust. 2 ) Trust positive and significant impact on consumer loyalty . 3 ) The results also prove that the product quality indirect effect on loyalty to the trust as intervening.

PENGARUH SERVICE PERFORMANCE DAN RELATIONSHIP MARKETING TERHADAP LOYALITAS KONSUMEN Agus Budi Purwanto
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 10, No 1: Juni 2015
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.10.1.%p

This research is motivated by business competition in the smartphone market where smartphones are growing very rapidly. This study aims to determine the effect of service performance and relationship marketing on customer loyalty. Specifically, this study aims to provide solutions to increase smartphone sales amid increasingly fierce competition. The variables in this study consists of three variables: service performance and relationship marketing becomes the independent variable while loyalty becomes the dependent variable. Data collection techniques by spreading questionnaire study on smartphone users in the city of Semarang are arranged systematically with few options easy to understand answer. Distribution of questionnaires carried out in the period from January to March 2015, with the sample for a total of 90 people. Then the data collected through a questionnaire to test the validity and reliability. Hypothesis testing using multiple regression analysis. To obtain regression results BLUES (best linear Unbiased estimated), previously performed classical assumption. The result of the research proves that there is positive direct influence between service performance and relationship marketing to customer loyality.

MODEL PENGEMBANGAN KOMUNIKASI PEMASARAN DAN KUALITAS PRODUK DALAM RANGKA MERAIH KEPERCAYAAN DAN LOYALITAS KONSUMEN Agus Budi Purwanto; Untung Widodo
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 11, No 2: Desember 2016
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.11.2.%p

The background of this research is the lack of marketing communications and the quality of the products of UMKM in the city of Semarang. This indicates UMKM can not achieve the trust and loyalty of consumers. In general, this study aims to determine the effect of marketing communications and product quality on customer loyalty which the trust as an intervening variable. In particular, this study aims to improve the competitiveness of UMKM.The model used in this study is composed of four variables which at the first stage variable marketing communications and product quality into the independent variable, while the trust becomes the dependent variable. Then in the second stage of marketing communications and product quality as independent variables, the trust as intervening variables, while the variables of loyalty as the dependent variable data collection technique research by spreading questionnaires to consumers of SMEs in Semarang systematically arranged with multiple choice answers are easy to understand. Distribution of the questionnaire by means of a direct encounter conducted in the period April-July 2016 with a sample of 145 respondents. Then the data collected through questionnaires test data analyst; validity and reliability, continued with path analysis (Path Analysis), strength test model using SEM (Structural Equation Modelling).The research proves that there is a direct positive influence between marketing communications and quality produkk loyalty. The results also proved that trust is a positive intervening between marketing communications and product quality on customer loyalty

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