Susanti Wahyuningsih
Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara

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Journal : Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis

ANALISIS PENGARUH MOTIVASI KONSUMEN, PERSEPSI KUALITAS DAN SIKAP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK EIGER DI KOTA SEMARANG Desi Kurniawati; Susanti Wahyuningsih
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 1, No 3: Desember 2022
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v1i3.639

Abstract

This study aims to determine whether Consumer Motivation, Perceived Quality, and Consumer Attitudes influence the Eiger Product Purchase Decision in Semarang City. The population in this study are Eiger Product Users in Semarang City. Sampling was carried out using purposive sampling method and the number of samples was 96 respondents. The type of data used is primary data. This study uses a questionnaire in collecting data. The test techniques used are validity test, reliability test, classic assumption test including normality test, multicollinearity test, and heteroscedasticity test. Hypothesis testing in this study used multiple linear regression analysis and hypothesis testing with the help of SPSS version 23. The results of this study indicate that Consumer Motivation has a significant positive effect on Purchasing Decisions. This is evidenced by a significance level of 0.00 <0.05 while tcount is 4.918 > 1.66159, it can be concluded that H1 is accepted. Perceived quality does not affect purchasing decisions. This is evidenced by the significance level of 0.520 > 0.05 while the tcount is 0.645 <1.66159, it can be concluded that H2 is rejected. Consumer Attitude has a significant positive effect on Purchasing Decisions. This is evidenced by a significance level of 0.00 <0.05 while tcount is 5.071 > 1.66159, it can be concluded that H3 is accepted. Consumer Motivation, Perceived Quality, and Consumer Attitudes simultaneously have a significant effect on Purchasing Decisions. This can be seen from the Fcount value which is 74.719 which is smaller than the Ftable value which is 2.70, while with a significance value of 0.000 which is smaller than the significance value below 0.05.Keywords: Consumer Motivation, Perceived Quality, Consumer Attitudes, and Purchase Decisions.
PENGARUH MOTIVASI, KEMAMPUAN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI DINAS SOSIAL KOTA SEMARANG Tyas Rizky Rachmawati; Maduretno Widowati; Susanti Wahyuningsih
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 1, No 3: Desember 2022
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v1i3.635

Abstract

This study aims to analyze the effect of motivation on employee performance, to analyze the effect of work ability on employee performance, to analyze the influence of the work environment on employee performance, to analyze the effect of motivation, work ability and work environment simultaneously on employee performance at the Semarang City Social Service. The population in this study were Civil Servants at the Semarang City Social Service, totaling 50 respondents. The sampling technique used in this study is the census method, where the entire population is used as a sample. The analytical tool used in this study is multiple linear regression analysis. The results of this analysis indicate that motivation has no effect on employee performance by proving that t.count 0.497 < t.table 1.67866, and a significance value of 0.622 > 0.05, work ability has a positive and significant effect on employee performance at the Social Service The city of Semarang. This can be shown by looking at the value in the t test analysis, it is known that the t.count value is 3.716 > t.table 1.67866, and the significance value is 0.01 <0.05, and the work environment influences employee performance with evidence that on the value of the t test analysis it is known that the t.count value is t.table the t.count value is 1.900 > 1.67866 t.table and the significance value is 0.064 > 0.05.Keywords: motivation, work ability, work environment, employee performanceThis study aims to analyze the effect of motivation on employee performance, to analyze the effect of work ability on employee performance, to analyze the influence of the work environment on employee performance, to analyze the effect of motivation, work ability and work environment simultaneously on employee performance at the Semarang City Social Service. The population in this study were Civil Servants at the Semarang City Social Service, totaling 50 respondents. The sampling technique used in this study is the census method, where the entire population is used as a sample. The analytical tool used in this study is multiple linear regression analysis. The results of this analysis indicate that motivation has no effect on employee performance by proving that t.count 0.497 < t.table 1.67866, and a significance value of 0.622 > 0.05, work ability has a positive and significant effect on employee performance at the Social Service The city of Semarang. This can be shown by looking at the value in the t test analysis, it is known that the t.count value is 3.716 > t.table 1.67866, and the significance value is 0.01 <0.05, and the work environment influences employee performance with evidence that on the value of the t test analysis it is known that the t.count value is t.table the t.count value is 1.900 > 1.67866 t.table and the significance value is 0.064 > 0.05. Keywords: motivation, work ability, work environment, employee performance
Analisis Pengaruh Kualitas Pelayanan, Brand Image dan Fasilitas terhadap Kepuasan Konsumen (Studi Kasus pada Angkutan Feeder 1 Trans Semarang) Rafi Nanda Satrya; Yuliati Yuliati; Susanti Wahyuningsih; Lies Indriyatni; Untung Widodo
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 2, No 02 (2023): Agustus 2023
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v2i02.833

Abstract

This study aims to determine the effect of Service Quality, Brand Image and Facilities on Consumer Satisfaction using the Trans Semarang feeder 1 transportation service. The research population is all consumers of Feeder 1 Trans Semarang, a sample of 100 uses the Ferdinand formula. The method used is multiple linear regression SPSS program version 23. Multiple linear regression analysis technique Y = α + β1X1 + β2X2 + β3X3 + e. The research data variable is Consumer Satisfaction (Y) and X is Service Quality, Brand Image and Facilities. The results of the Service Quality study (X1) have no significant effect on consumer satisfaction with t count t table (3.161>1.984), with a significance value of 0.002 t table (3.930>1.984), with a significance value of 0.000 F table (120.22> 2.699) with a significance of 0.000. Calculation of the value of the Coefficient of Determination (R2) obtained Adjusted R2 of 0.783. This means that the percentage of the influence of the variable Quality of Service, Brand Image and Facilities on Customer Satisfaction is 78.3%. Keywords: Service Quality, Brand Image, Facilities and Customer Satisfaction.