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All Journal Prosiding Seminar Nasional Sains Dan Teknologi Fakultas Teknik JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Teknologi Informasi dan Komunikasi AICS Jurnal Hilirisasi Technology kepada Masyarakat (SITECHMAS)
Agus Suwondo
Jurusan Akuntansi, Politeknik Negeri Semarang
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Mechanical Engineering Social Sciences

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Designing Internet Shopping Mall in the Customer Behavior Perspective Hermawan, Iwan; Sartono; Hindrawati, Gita; Amid, Jusmi; Suwondo, Agus
Conference Series Vol. 3 No. 2 (2021): International Conference on Global Innovation and Trends in Economy 2021
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/conferenceseries.v3i2.621

Abstract

Internet shopping mall (E-mall) is a form of e-shop expansion that has a trading complexity and many product variants. E-mall is still limited in its application because its development requires relatively large capital than building an e-shop. Moreover, the development of application portfolios and architectural design that facilitates how the physical and virtual value chains are elaborated has not been carried out in many system development studies. In designing the portfolio, it is related to the consumer behaviour perspective. The direction of the study is to build an e-mall design concept that elaborates the physical and virtual value chain. The sample of this research is the target consumers who have shopped online as many as 168 respondents in Indonesia. A multivariate statistical study approach using conjoint analysis was employed to develop the E-mall design. This study produces five main dimensions that can be used as a reference for E-mall developers and further develop an application portfolio.
Co-Authors Afiat Sadida Ahmad Wafa Mansur Amid, Jusmi Eka Murtiasri Hindrawati, Gita Iwan Hermawan Iwan Hermawan M. Noor Ardiansyah Mardinawati Mardinawati Mardinawati Mochammad Muqorrobin Muhammad Muqorrobin Nurhidayati Nurhidayati Prima Ayundyayasti Sarana Sarana Sartono Sugiarti Sugiarti Suharto Suharto Suharto Suharto Suryanto Suryanto Teguh Budi Santosa Ulfah Hidayati VS Tri Priyo Wahyu Isti Nugroho