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Journal : Business Management Journal Program Studi Manajemen

ANALISIS USABILITY MENGGUNAKAN METODE WEBUSE PADA WEBSITE KITABISA.COM Andiputra Andiputra; Rinabi Tanamal
Business Management Journal Vol 16, No 1 (2020): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v16i1.2051

Abstract

Website is a collection of pages that contain information, videos, audio, images and the like that are interconnected with one another and can be accessed today by using a browser that is connected to the internet. Usability is the ability of an application or website that can be used easily to achieve the goals of the user itself. Why usability is important if an application or website has good usability, the user will be able to easily use it, besides easy to use usability must also be easy to learn by the new user and of course the application or website must run according to its function and no errors occur when the user uses it. Surely this usability has become standard at ISO 9241-11: 2018. Every website has its own usability level, the higher its usability value, the better the usability value means that the application or website is easily understood by its users and its users can find what they are looking for in a short time, and errors that occur are very minimal. This study aims to find out whether the website has been able to meet the needs of its users or not and whether the user experiences complications when using it or not. In Indonesia there are also many platforms that provide distribution or fundraising online and can be monitored for movement, such as example bookisa.com , this platform has been around since 2013 but it is still a social movement and it was only in 2014 that the book was switched to focus on online donations and in 2018 the book was able to channel more than 500 billion to those in need. This research uses the webuse method. The study analysed by sampling 20 people and the results of Good on the four variables, with the highest variable being Content, Organization, and Readability variable which got score 0.77, as well as the lowest variable is design user interface score of 0.70.
PENGARUH VARIABEL PERCEIVED USEFULNESS, TRUST, CONSUMER SATISFACTION, DAN INTENTION TO USE PADA PENGGUNAAN APLIKASI INSTAGRAM SEBAGAI MEDIA TRANSAKSI JUAL BELI Alkent Alkent; Rinabi Tanamal
Business Management Journal Vol 15, No 2 (2019): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (727.883 KB) | DOI: 10.30813/bmj.v15i2.1805

Abstract

Along with the development of technology, lifestyle follows. The use social media as a medium of transaction, Instagram is one of them. Thus, came this research in regard in Trust, Perceived usefulness, Consumer Satisfaction that used as a reference for research on User’s of Instagram that are known to use the application for the needs of selling and buying through the Instagram. Data collection using questionnaire method and collected as much as 152 respondents and use accidental sample technique and sample consideration. After that tested the validity andreliability test using SPSS. The data shows that Trust (TU) variable gives positive value of 0.879 to Perceived Usefulness (PU) and positive effect of 0,596 on Consumer Satisfaction (CS) while Perceived Usefulness (PU) gives positive value 0,930 to Intention to Use (ITU) and Consumer Satisfaction (CS) gives positive value to Intention to Use (ITU). It can be concluded that Trust, Consumer Satisfaction, (Perceived Usefulness gives a positive influence on the use of Instagram application as a medium of buying and selling transaction.Keywords: Trust, Perceived Usefulness, Consumer Satisfaction, Technology Acceptance Model (TAM).
ANALISIS FAKTOR-FAKTOR KEBERMANFAATAN, KEMUDAHAN DAN KEPERCAYAAN TERHADAP INTENSI PENGGUNAAN APLIKASI UC STUDENT Om A.I Simeru; Rinabi Tanamal
Business Management Journal Vol 16, No 2 (2020): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v16i2.2361

Abstract

The development of technology, especially in the creation of existing applications, causes users to receive the latest information. However, not all information technology is accepted by all parties, due to inconsistency with existing needs. In this research, explain the intention of using the UC Student application where the variables used are the perception of usefulness, perception of ease, trust and quality of information. The research uses the theory of Technology Acceptance Model (TAM) to determine what factors affect the use Of the UC Student application. The instrument used in this research is a questionnaire (angket), which is distributed online to 100 respondents who have used the UC Student application. Data processing by using SPSS obtained result from regression number as follows Y = 1.279 + 0.412 x1 + 0.176 x2 + 0.093 x3 + 0.036 x4, variable perceived usefulness has the greatest influence on intention to use UC Student application, and variable perceived ease of use gives a positive impact on the UC student intention to use application. In this research perceived variable usefulness have a major influence on the Intention to use UC Student Application
Co-Authors Abraham Agung Adhika Dwi Pramudita Adhika Dwi Pramudita, Adhika Dwi Adi Suryaputra Paramita Aditya Sugih Pangestu Alim Gunawan Alim Gunawan, Alim Alkent Alkent Andersen, Matthew Andiputra Andiputra Ardhityar Izaaz S Budi Wijaya Christian Tanjono Christopher Adriel Citra, Caecilia Citra Daniel Deardo Damanik Daniel Martomanggolo Wonohadidjojo David B. Tonara David B. Tonara, David B. David Boy Tonara David Boy Tonara, David Boy Devi Mawarni Evan Tanuwijaya Evelin Candratio Faisal Reza Sugma Prawira Fania Cecillia Felicia Graciella Felicia Gunadi Goldianus Solangius Mbete Hans Setiawan Hans Setiawan, Hans Hendrani, Edwin Indra Maryati Ivan Sebastian Putra Ivan Sebastian Putra, Ivan Sebastian Johan Limantono Joshua Ronaldo Citra Kamila, Marcia Kartika Gianina Tileng Kevin Razak Kevin Suteja Kevin Suteja, Kevin Leonardo Jeffry Sutedjo Liliana Dewi Marshel Aditya Prayoga Michael Androanto T Michelle Chandra Muhammad Daral Darullah Nathalia Minoque Kusuma Salma Rasyid Jr Nazarinus Artasawarga Purnomo Nazarinus Artasawarga Purnomo, Nazarinus Artasawarga Nisaul Fadila Om A.I Simeru Ong Felycia Christiana Ong Felycia Christiana, Ong Felycia Saddam Husein Dio Darmawan Salsabila, Dewi Salma Sonata Christian Stephanus Eko Wahyudi, Stephanus Eko Theresia Ratih Dewi Saputri Tony Antonio Trianggoro Wiradinata Wendra Hartono William Augusta Hareka Yosua Candra Yosua Setyawan Soekamto Yosua Soekamto Yuliani Suhartono Yulianto, Stefanus Yulmy Satria Mandala Putra Yuwono Marta Dinata