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All Journal JURNAL PEMASARAN KOMPETITIF Husnayain Business Review International Journal of Islamic Business and Management Review Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat International Journal of Indonesian Business Review Journal Boas : Business, Economics, Accounting And Management Jurnal Pengabdian Masyarakat Eka Prasetya
Siti Syahsudarmi
Sekolah Tinggi Ilmu Ekonomi Riau
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences Other

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Journal : International Journal of Indonesian Business Review

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The Influence of Service Quality on Customer Satisfaction: A Case Study Siti Syahsudarmi
International Journal of Indonesian Business Review Vol. 1 No. 1 (2022)
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibr.v1i1.253

Abstract

The purpose of this study was to determine whether service quality has an effect on customer satisfaction. With a case study on a snack food supplier company. the population of this study is all suppliers who shop at PT. Sinar Niaga Sejahtera Duri-Riau, totaling 1,080 people, using the slovin formula, obtained 95 samples as respondents in this study. For hypothesis testing and data processing, SPSS version 24 was used. It was found from the determination test that the value of R square was 0.509, which means that service quality affects customer satisfaction, the value is 50.9% while the remaining 49.1% is influenced by other independent variables. not observed in this study.
Co-Authors Edi Winata Elida Gultom Jeli Nata Liyas Kartika Sari Lubis LAMIN LAMIN NOVA SYAFRINA