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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Willem J.F.A Tumbuan
Universitas Sam Ratulangi Manado
Economics, Econometrics & Finance

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ANALYSIS OF IMPACT THE MODERN MARKET TOWARD RETAILERS IN PASAR BERIMAN TOMOHON Runtu, Marseila Esterlita; Pangemanan, Sifrid S.; Tumbuan, Willem J.F.A
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 3 (2018): JE VOL 6 NO 3 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1014.296 KB) | DOI: 10.35794/emba.v6i3.20210

Abstract

Abstract: There are two types of markets, namely modern markets and traditional markets. Modern market is a place where people can buy goods with comfortable and clean. The traditional market can be defined as a meeting place for sellers and buyers. As for the society market as a place for social interaction and market is also the economic backbone of the community. This research was conducted in Pasar Beriman Tomohon. The objectives are to determine the impact of modern market presence towards retailers in Pasar Beriman Tomohon. This research is a descriptive research with qualitative methodology. The population in this study is retailers of Pasar Beriman Tomohon. 10 respondents were chosen as samples. These results indicate that the presence of modern market does not significantly affect retailers in Pasar Tomohon, only retailers clothing and cosmetics experiencing the impact of the modern market presence. For traditional market retailers in order to increase the quality of the product, they must keep their cleanliness and friendliness so that consumers are interested and more convenient to go shopping in Pasar Beriman Tomohon. Keywords: traditional market, modern market, retailers
ANALYZING FACTORS THAT DRIVE CONSUMER PURCHASE INTENTION OF NYX SOFT MATTE LIP CREAM IN MANADO Ulag, Pricilia Andreina; Tumbuan, Willem J.F.A; Rumokoy, Farlane S
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 3180
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498.489 KB) | DOI: 10.35794/emba.v5i3.17467

Abstract

Abstract: NYX Professional Makeup Soft Matte Lip Cream offers a lightweight creamy lip color with fantastic durability power. It goes on smoothly and dries matte, locking in moisture. Consumer purchase intention is a willingness of a customer to purchase a certain products and also a kind of decision making to purchase a particular brand by customer. It is important to know the factors that drive consumer purchase intention in business, in order to guarantee business continuity and to survive from the competitors. The objective of this research is to define the factors that drive consumer purchase intention of NYX Soft Matte Lip Cream in Manado. Quantitative research seeks to quantify the data. Data was collected using questionnaire that distributed to 100 respondents. Analysis method is used in this research. The result from this research is there are 17 variables that correlated with the factor that already conducted. The results from the factoring process are 2 factors that drive consumer purchase intention. The first factors Product Knowledge with 12 independents variables and the second factor is Customer Experience with 5 independent variables.  Keywords: consumer purchase intention, product knowledge, customer experience
EXPLORING THE BRAND ORIGIN EFFECT ON CHINESE AUTOMOBILES : A CASE STUDY OF WULING MOTORS IN MANADO Wullur, Timothy .; Tumbuan, Willem J.F.A; Rumokoy, Farlane S.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (386.784 KB) | DOI: 10.35794/emba.v6i4.22252

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Abstract: Wuling Motors is a newcomer in the Indonesian car market. The purpose of this study is to provide insight into the Wuling automobile product and effects of its brand origin. This is done by interviewing 30 consumers to provide their insight and review of the brand origin and the quality of the product itself, from the perspective of owners as well as non-owners. This research is a qualitative research using case study approach. The results show that Chinese brand origin is still a disadvantage in attracting potential buyers, because the stigma and negative stereotypes are still evident. There is still doubt regarding the product’s build quality and serviceability. Consumers perceive that Wuling’s strongest points are its features and its luxuriousness. Performance and exterior toughness are also strengths of the Wuling automobile. The weaknesses are in its firm reputation which is still unsettled, and the maintenance and repair service is still found to be lacking, both in scale and quality of service. The company is advised to grow its service capabilities in order to provide more satisfaction for the consumers, create more trust in the product and at the same time improve its reputation.                                                                                                                               Keywords: brand origin and perceived quality
PENGARUH VIRAL MARKETING, FOOD QUALITY DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK MOM MILK MANADO Sandala, Dicki .; Massie, James D.D; Tumbuan, Willem J.F.A
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 3 (2019): JE VOL 7 NO 3 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (449.213 KB) | DOI: 10.35794/emba.7.3.2019.23736

Abstract

Abstrak: Persaingan ini muncul seiring dengan perkembangan teknologi yang terus semakin canggih, mendorong berbagai macam perubahan sistem di dunia seperti dalam dunia bisnis perubahan sistem seperti, sistem dalam perdagangan, pemasaran, cara bertransaksi, dan penyampain informasi akan berubah. Tujuan penelitian ini adalah untuk mengetahui pengaruh viral marketing, food quality dan brand trust terhadap keputusan pembelian produk Mom Milk Manado. Penelitian ini merupakan penelitian asosiatif dengan metode kuantitatif dengan populasi sebanyak 100 orang dan menggunakan teknik incidental sampling. Pengumpulan data menggunakan kuesioner. Analisis data statistic menggunakan analisis regresi linear berganda, uji hipotesis menggunakan uji F dan uji T. Hasil penelitian menunjukkan bahwa, secara parsial viral marketing, brand trust berpengaruh positif dan signifikan, sedangkan food quality berpengaruh positif dan tidak signifikan terhadap keputusan pembelian produk Mom Milk Manado. Sebaiknya perusahaan memfokuskan strategi pemasaran viral marketing, food quality dan brand trust, untuk meningkatkan voleme penjualan. Kata Kunci: viral marketing, food quality, brand trust, keputusan pembellian. 
GAYA KEPEMIMPINAN, DELEGASI WEWENANG DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN (PADA PT. AIR MANADO) Walujan, Brenda C.; Tumbuan, Willem J.F.A
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 4, No 3 (2016): JE VOL. 4 NO. 3 HAL 411 - 554
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (573.683 KB) | DOI: 10.35794/emba.4.3.2016.14244

Abstract

Abstrak : Kinerja karyawan merupakan hal yang bersifat individual. Setiap karyawan mempunyai kemampuan yang berbeda-beda dalam mengerjakan tugas. Ada beberapa hal yang mempengaruhi kinerja karyawan, dalam penelitian ini penulis hanya meneliti tiga variabel yaitu gaya kepemimpinan, delegasi wewenang dan  komunikasi. Tujuan dalam penelitian ini adalah untk mengetahui pengaruh dari gaya kepemimpinan, delegasi wewenang dan komunikasi terhadap kinerja karyawan. Populasi dalam penelitian ini adalah PT.AIR MANADO. Sampel sebanyak 75 karyawan dari 257 karyawan. teknik pengambilan sampel menggunakan purposive sampling. Metode analisis yang digunakan adalah analisis regresi linier berganda dengan menggunakan program SPSS. Hasil penelitian menunjukkan yaitu secara simultan gaya kepemimpinan, delegasi wewenang dan komunikasi berpengaruh terhadap kinerja karyawan. Kata Kunci : Gaya Kepemimpinan, Delegasi Wewenang , Komunikasi, Kinerja Karyawan.
COMPARATIVE ANALYSIS OF CONSUMER SWITCHING BEHAVIOR BETWEEN BANK NEGARA INDONESIA AND BANK RAKYAT INDONESIA Manurip, Jelita; Tumbuan, Willem J.F.A; Worang, Frederik G.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 3 (2020): JE VOL 8 NO 3 (2020)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1163.664 KB) | DOI: 10.35794/emba.v8i3.29874

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Switching behavior is abandoning a product or services in favor of a competitor. The background of this research is to compare how is the customers’ responses to the service that the banks gives to them due to high competition between the bank nowadays and the purpose are to know about the switching behavior between the banks which are Bank Negara Indonesia and Bank Rakyat Indonesia in Manado and Bitung. This research is a  quantitative type of research, which uses primary data obtained through questionnaires and uses independent sample t-test as the analytical tool to find out if there is a significant difference in consumer switching behavior based on 5 different indicators which are price, reputation, distance, advertisement, and service quality. The population of this research is all the customers of Bank Negara Indonesia and Bank Rakyat Indonesia in Manado and Bitung as a developing city in North Sulawesi province, and the sample size is 100 of BNI’s customers and 100 of BRI’s customers. So the total is 200 respondents in Manado and Bitung. The result of this research showed that 3 indicators had no significant difference between the two banks and as recommendation BNI should improve their service to the rural areas especially in Manado, Bitung and surrounding. Keyword: consumer switching behavior, independent sample t-test.
COMPARATIVE STUDY OF CONSUMER PREFERENCES BETWEEN GARUDA AIRLINES AND BATIK AIR Liempepas, Silvia .; Tumbuan, Willem J.F.A; Rumokoy, Farlane S
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 3058
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (922.593 KB) | DOI: 10.35794/emba.v5i3.17456

Abstract

Abstract: For the full service airlines in Manado are serve by two airlines, which is Garuda and  Batik Air. The Research results are expected to be use as a reference for future research primarily on how the comparison between the airlines with full services to become a consumer choice in air transportation. There are 130 respondents from passengers who have experience flight with Garuda Airline and Batik Air. By using Independent Sample t Test the result shows that there is significant difference on Consumer Preference measured by Service Quality, Luggage Capacity, Price and Comfort, meanwhile there is no significant difference on Consumer Preference measured by Ease of Online Booking. For Garuda Airlines and Batik Air as full service airlines should pay attention all of the customer preferences and must continue to keep evaluating and maintaining each aspect. Batik Air should keep improving and developing more because they lack behind Garuda Airlines in points of Service Quality, Luggage Capacity, Price and Comfort. For Garuda Airlines, they should maintain the advantage that they have ahead from Batik Air such as Service Quality and Comfort.Keywords: Consumer Preferences, Airlines
THE ANALYSIS OF JOB ENRICHMENT AMONG EMPLOYEE IN BADAN PENDAPATAN DAERAH KOTA MANADO Rumerung, Yemima K.; Lapian, Joyce; Tumbuan, Willem J.F.A
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 4 (2020): JE VOL 8 NO 4 (2020)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (583.295 KB) | DOI: 10.35794/emba.v8i4.30953

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Abstract: Job enrichment is a way to motivate employees by giving them increased responsibility and variety in their job. The objective of job enrichment is to provide opportunities for achievement, recognition, advancement, responsibility, and growth. The aim of this study is to know what factors that influence job enrichment among the employees in Badan Pendapatan Daerah Kota Manado. In order to achieve this objective, the researcher got information from 15 informants, using a qualitative study which is an in-depth interview and uses purposive sampling. The results showed that job enrichment in Badan Pendapatan Daerah Kota Manado has been running well and effectively to influence the employees to work better, job enrichment gives a positive impact to employees, employees get the opportunity to learn a new skill and improve creativity. Recommendation of this research to the institution, this research may help them to always keep improving employee performance by doing good job enrichment. Keywords: Job Encrichment, Human Resources
THE IMPACT OF CONSUMER REVIEW ON PURCHASE INTENTION OF INTERNET / TELEPHONE SERVICE PROVIDER IN MANADO Limpong, Estela Isabelita Evita; Kindangen, Paulus; Tumbuan, Willem J.F.A
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 1 (2021): JE VOL 9 NO 1 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1269.199 KB) | DOI: 10.35794/emba.v9i1.31814

Abstract

At this time, internet / telephone service providers have an important role in all aspects of everyone's life, when every activity such as work and education must be carried out from home because of the Covid  19 disease, internet / telephone services become a priority need today. Internet / telephone service providers provide a lot of convenience to communicate for each user, and provide quality connection stability which greatly affects every consumer in their purchase intention. The objectives of this research is to know the impact of consumer review on purchase intention of internet / telephone service provider in Manado. The population in this research refers to the general consumer of internet / telephone service provider in Manado. Finding of this research shows that the consumer  reviews have an impact on purchase intention of internet / telephone service provider products, indeed  not all consumers prioritize reviews from other consumers before making a purchase, but most of them  tend to look at the reviews from other consumers when they want to purchase internet / telephone service  provider products.  Keywords: Consumer Review, Purchase Intention 
STRATEGI RELATIONSHIP MARKETING DAN PROMOSI PENGARUHNYA TERHADAP KEPUASAN KONSUMEN DI RUMAH SAKIT IBU DAN ANAK “KASIH IBU” MANADO Sengkey, Lanny; Tumbuan, Willem J.F.A
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 1 (2014): Jurnal EMBA, HAL 124 - 233
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (602.58 KB) | DOI: 10.35794/emba.2.1.2014.3580

Abstract

Perubahan standar dan kualitas pelayanan dalam perusahaan jasa saat ini begitu pesat baik inovasi teknologi, produk dan sistem pelayanan. Apa sebenarnya yang diinginkan konsumen dari sebuah perusahaan jasa, ukurannya, popularitasnya, atau kemampuannya dalam memberi pelayanan atau promosi, ternyata kualitas pelayanan masih menjadi titik sentral sebuah perusahaan jasa. Penelitian ini bertujuan untuk menganalisis bagaimana pengaruh dari strategi relationship marketing dan promosi terhadap kepuasan konsumen. Metode penelitian adalah metode asosiatif dengan menggunakan analisis uji asumsi klasik dan regresi linier berganda Populasi sebanyak 3117 dan sampel 100 responden. Hasil penelitian menunjukkan bahwa strategi relationship marketing dan promosi berpengaruh positif dan signifikan baik secara simultan maupun parsial, terhadap kepuasan konsumen. Kata kunci: relationship marketing, promosi, kepuasan konsumen
Co-Authors Bysella, Maukar Gita Dumais, Lady Priscillia Farlane S. Rumokoy Frederik G. Worang, Frederik G. Furqon, Moh Hifdil Greis M. Sendow Iskandar, Kevin Frangky Jacky S. B. Sumarauw James D. D. Massie, James D. D. Johan R Tumiwa, Johan R Kasenda, Veisy V.F. Lamongi, Jackline . Lanny Sengkey Liempepas, Silvia . Limpong, Estela Isabelita Evita Magdalena Wullur Mambu, Steni J. Mananeke, Lisbeth . Mandagie, Yunita . Manurip, Jelita Massie, James D.D Mengko, Lidya P. Mongkau, Nikita E.M Ngalimin, Inda G.Q Panekenan, Regitha M. Paulus Kindangen Pomantow, Rinaldy A. P. Pongantung, Eitania Greatly Porawouw, Regita . Radjapati, Tifanny Yulianti Raintung, Michael Ch. Rompas, Dewi . Rumerung, Yemima K. Rumokoy, Farlane S Runtu, Marseila Esterlita S.L.H.V Joyce Lapian Sandala, Dicki . Senewe, Virginia . Siahaan, Karina . Sifrid S. Pangemanan Silape, Billy R. Soepeno, Djurwati . Towoliu, Juli E.S Ulag, Pricilia Andreina Walujan, Brenda C. Wenas, Rudy S Wenur, Try Setiawan Wullur, Timothy .