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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Business Studies and Management Review Policy Brief Pertanian, Kelautan, dan Biosains Tropika
Ujang Sumarwan
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences

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SUSTAINABLE SUPPLY CHAIN IN THE DEVELOPMENT OF RENEWABLE ENERGY BASE ON BAMBOO FOREST BIOMASS (DEVELOPMENT SOLUTION FOR UNDERDEVELOPED AREAS IN INDONESIA) JOHANNES W WAHONO; BAMBANG DWI WIJANARKO; UJANG SUMARWAN; BUSTANUL ARIFIN; HERRY PURNOMO
Journal of Business Studies and Management Review Vol. 1 No. 2 (2018): JBSMR Vol 1 No.2 June 2018
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (661.964 KB) | DOI: 10.22437/jbsmr.v1i2.5356

Abstract

The main objective of this study is to examine, with a comprehensive systematic approach and framework for the analysis of the economic feasibility and methodology of the application of bamboo forest biomass technology as renewable energy for the environment and sustainable regional development.This study was conducted in the subdistricts of South Siberut and Central Siberut, Mentawai Islands district, West Sumatra, as an example for the economic development of underdeveloped areas that have bamboo forests suitable for renewable energy materials.The result is a sustainanle supply chain of renewable energy development that addresses technical complexity, economic scale, capital costs, and renewable energy funding challenges, for small to medium-sized projects and not connected to off-grid networks
Pengaruh Citra Merek, Persepsi Kualitas, dan Social Media Influencer Terhadap Loyalitas Merek Somethinc: Studi Pada Pengguna Produk Merek Somethinc: The Influence of Brand Image, Perceived Quality, and Social Media Influencer On Brand Loyalty of Somethinc: A Study of Somethinc Beauty Brand Fairuz Malinda Rahma; Ujang Sumarwan; Popong Nurhayati
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 9 No. 3 (2023): JABM Vol. 9 No. 3, September 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.3.919

Abstract

Somethinc is a new beauty brand that has a great demand by consumers. Many researchers are interested to researched on Somethinc with different research focuses. This study aims to analyze the effect of perceived quality, social media influencers, and the role of mediating brand image on Something's brand loyalty and to analyze the factors that influence brand loyalty by consumers to Something's products. This study used SEM-PLS analysis on 222 respondents aged 15-64 years and had bought and used Somethinc products. The results showed that perceived quality (PQ) had a positive and significant effect on brand image (BI) and brand loyalty (BL). Brand image (BI) also has a positive influence on brand loyalty (BL). Brand image (BI) can also be a mediator between perceived quality (PQ) and brand loyalty (BL). In this study, brand image (BI) is not a mediator between social media influencers (SMI) and brand loyalty (BL). In this study, social media influencers (SMI) have a negative and non-significant relationship to brand image (BI) and brand loyalty (BL). Therefore, to increase Something's brand loyalty (BL), Somethinc can improve perceived quality (PQ) and brand image (BI). Perceived quality can be increased by develop the product, made some product innovations that fit consumer needs, and provide a great service for consumers. Brand image of Somethinc can be increased by optimizing the use of social media and consistently make content that can strengthen a good brand image. Keywords: brand image, brand loyalty, perceived quality, social media influencer, somethinc
Strategi Pengembangan Pasar Pangan Organik Berbasis Perilaku Konsumen dan Kepuasan Pelanggan Dalam Mendukung Ketahanan dan Keamanan Pangan Ujang Sumarwan; Stevia Septiani; Mukhamad Najib
Policy Brief Pertanian, Kelautan, dan Biosains Tropika Vol 4 No 4 (2022): Policy Brief Pertanian, Kelautan dan Biosains Tropika
Publisher : Direktorat Kajian Strategis dan Reputasi Akademik IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agro-maritim.4.4.415-419

Abstract

Policy Brief ini merupakan salah satu output dari penelitian dasar hibah Kementerian Riset danTeknologi Pendidikan Tinggi (Kemenristekdikti) tahun ke-3. Naskah ini merumuskan strategi pengembangan pasar pangan organik berbasis perilaku konsumen dan kepuasan pelanggan. Policy brief ini diharapkan dapat diimplementasikan oleh pemangku kepentingan untuk mendukung ketahanan dan keamanan pangan. Policy brief juga diharapkan dapat meningkatkan market share pangan organik di Indonesia serta menyukseskan program 1000 desa organik yang dicanangkan oleh pemerintah.
Co-Authors BAMBANG DWI WIJANARKO BUSTANUL ARIFIN Fairuz Malinda Rahma Herry Purnomo JOHANNES W WAHONO Mukhamad Najib Popong Nurhayati Stevia Septiani