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All Journal Jurnal Studi Manajemen Organisasi International Journal of Economics, Business and Accounting Research (IJEBAR)
Nurul Imani Kurniawati
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Economics, Econometrics & Finance

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PENGARUH JENIS PESAN PEMASARAN PRODUK FASHION MELALUI MOBILE MARKETING TERHADAP KEPERCAYAAN, RESPON DAN KEINGINAN PEMBELIAN KONSUMEN DI BANDUNG Riandhita Eri Werdani; Robetmi Jumpakita Pinem; Nurul Imani Kurniawati
JURNAL STUDI MANAJEMEN ORGANISASI Vol 15, No 2 (2018)
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.882 KB) | DOI: 10.14710/jsmo.v15i2.21277

Abstract

Mobile technology has emerged as a new potential tool for marketing activities. The emphasis of mobile phone marketing in this study is fashion mobile phone marketing via SMS or Blackberry Message. Message mobile phone marketing type is one of the importance to increase trust, response and purchase intention consumer. Consumer’s trust is importance factor which had significant influence on consumers’ purchase intention the fashion product. The aim of the study are to analyze the significant difference between message fashion mobile phone marketing type (community, website address, brand fashion product) with trust, response and purchase intention consumer in Bandung by using Anova and to understand the effect of message fashion mobile phone marketing type (community, website address, brand fashion product) on trust, response and purchase intention consumer in Bandung by using Conjoint analysis. The result of the study are there is significant difference between message fashion mobile phone marketing type (community, website address, brand fashion product) toward trust, response and purchase intention consumer in Bandung and the consumers prefer message fashion mobile phone marketing that send to community, include website address, and famous fashion brand.
IMPROVING THE QUALITY OF HUMAN RESOURCES IN SMEs: THROUGH CAPACITY BUILDING Nurul Imani Kurniawati; Eldes Willy Filatrovi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.3417

Abstract

Small and Medium Enterprises (SMEs) are the business groups that are most able to survive in the event of an economic crisis. The development of the number of small and medium business units that continues to increase, this will certainly open up large employment opportunities so that the number of unemployed people decreases. The presence of SMEs in terms of managerial level and ability is still low, there are still a few of our SME entrepreneurs with Bachelor degrees. The fact shows that the quality of SMEs resources is still low, especially in the fields of management, organization, mastery of technology and marketing. The low level of education of small and medium entrepreneurs was apparently not matched by capacity building efforts through training, education and programmatic comparative studies. HR has an important role in achieving success, because sophisticated and complete facilities are not yet a guarantee of the success of an organization without being balanced by the quality of human resources who will utilize the facility. This study seeks to examine strategies that can be used by SMEs in an effort to improve HR capacity by covering the determination of samples using purposive sampling method, which then data is analyzed using multiple linear regression analysis. Keywords : Capacity Building, Human Resources, and SMEs
IMPROVING THE QUALITY OF HUMAN RESOURCES IN SMEs: THROUGH CAPACITY BUILDING Nurul Imani Kurniawati; Eldes Willy Filatrovi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.3417

Abstract

Small and Medium Enterprises (SMEs) are the business groups that are most able to survive in the event of an economic crisis. The development of the number of small and medium business units that continues to increase, this will certainly open up large employment opportunities so that the number of unemployed people decreases. The presence of SMEs in terms of managerial level and ability is still low, there are still a few of our SME entrepreneurs with Bachelor degrees. The fact shows that the quality of SMEs resources is still low, especially in the fields of management, organization, mastery of technology and marketing. The low level of education of small and medium entrepreneurs was apparently not matched by capacity building efforts through training, education and programmatic comparative studies. HR has an important role in achieving success, because sophisticated and complete facilities are not yet a guarantee of the success of an organization without being balanced by the quality of human resources who will utilize the facility. This study seeks to examine strategies that can be used by SMEs in an effort to improve HR capacity by covering the determination of samples using purposive sampling method, which then data is analyzed using multiple linear regression analysis. Keywords : Capacity Building, Human Resources, and SMEs
Co-Authors Eldes Willy Filatrovi Riandhita Eri Werdani Robetmi Jumpakita Pinem