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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS JBMR: Journal of Business and Management Review Journal of Tourism Sustainability Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Cahaya Juniarti
Politeknik Negeri Bandung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Journal of Tourism Sustainability

 1 
Is smart tourism technology important in predicting visiting tourism destination? Lessons from West Java, Indonesia Wahyu Rafdinal; Eko Susanto; Syifaa Novianti; Cahaya Juniarti
Journal of Tourism Sustainability Vol. 1 No. 2 (2021): Volume 1 Number 2 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtos.v1i2.20

Abstract

This study analyzes tourist behavior in visiting tourism destinations influenced by smart tourism technology and uses the technology acceptance model (TAM) as a model for acceptance of smart tourism technology. This study used a sample of 324 tourists in West Java Province, Indonesia. Partial least square is applied to assess the relationship between smart tourism technology, perceived usefulness, perceived ease-of-use, travel intention, and visiting tourism destinations. The results of this study have revealed that the integration of TAM and smart tourism technology provides a complete explanation of the adoption of smart tourism technology. The results showed that smart tourism technology had a significant effect on perceived ease of use and perceived usefulness, and then had an effect on attitude. Travel intention was found to be directly influenced by attitude. Then, visiting tourism destinations is influenced by travel intention. By identifying smart tourism technology, various stakeholders such as the Government, tourism service providers and tourists can optimize a more comprehensive travel experience through the use of smart tourism technology. This research has developed TAM and integrated it with smart tourism technology to assess the attitudes and behavior of tourists in visiting tourism destinations.
Co-Authors Abdul Malik Sayuti Eko Susanto Iwan Mulyawan Mitha Septiany Mohammad Rizal Gaffar Mohammad Rizal Gaffar Nono Wibisono Nugroho Hardiyanto Nugroho Hardiyanto Rayhan Naovalda Anhar Sharnuke Asrilsyak Syifaa Novianti Wahyu Rafdinal Yayan Firmansyah