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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Journal of Secretary and Business Administration Jurnal Riset Bisnis dan Investasi Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Jurnal Pendidikan Administrasi Perkantoran (JPAP) Applied Business and Administration Journal Applied Business and Administration Journal (ABAJ)
Abdul Malik Sayuti
Politeknik Negeri Bandung
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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PERAN ADOPSI TEKNOLOGI SOCIAL MEDIA TERHADAP NIAT BERWIRAUSAHA MAHASISWA Chaniago, Harmon; Sayuti, Abdul Malik
Jurnal Riset Bisnis dan Investasi Vol 5 No 3 (2019): JURNAL RISET BISNIS & INVESTASI
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (290.845 KB) | DOI: 10.35697/jrbi.v5i3.1578

Abstract

Penelitian ini mengungkap sejauh mana kemampuan adopsi penggunaan   social media yang digunakan mahasiswa vokasi berperan mendorong tumbuhnya minat berwirausaha. Keterampilan lebih yang dimiliki oleh mahasiswa vokasi akan mudah mewujudkan minat sebagai wirausaha. Disisi lain perguruan tinggi vokasi, telah membekali mahasiswanya  dengan pengetahuan kewirausahaan. Karenanya diperlukan analisis yang mendalam, apakah pengetahuan dan penguasaan social media yang ada pada diri mahasiswa, menumbuhkan minat menjadi wirausaha. Untuk mendapatkan hasil yang diinginkan, penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner pada 309 responden penelitian sesuai kriteria. Analisis data menggunakan analisis faktor dan analisis regresi berganda, ini bertujuan untuk melihat pengaruh adopsi teknologi social media terhadap niat berwirausaha pada mahasiswa. Hasil penelitian ini memberikan gambaran faktual tentang adanya pengaruh adopsi teknologi social media dalam mendorong tumbuhnya niat berwirausaha mahasiswa. Penelitian ini juga memberikan gambaran deskriptif tentang aplikasi social media mana yang paling banyak digunakan oleh mahasiswa dalam kegiatan wirausaha.
Peran Adopsi Teknologi Social Media Terhadap Niat Berwirausaha Mahasiswa Harmon Chaniago; Abdul Malik Sayuti
Jurnal Riset Bisnis dan Investasi Vol 5 No 3 (2019): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v5i3.1578

Abstract

Penelitian ini mengungkap sejauh mana kemampuan adopsi penggunaan social media yang digunakan mahasiswa vokasi berperan mendorong tumbuhnya minat berwirausaha. Keterampilan lebih yang dimiliki oleh mahasiswa vokasi akan mudah mewujudkan minat sebagai wirausaha. Disisi lain perguruan tinggi vokasi, telah membekali mahasiswanya dengan pengetahuan kewirausahaan. Karenanya diperlukan analisis yang mendalam, apakah pengetahuan dan penguasaan social media yang ada pada diri mahasiswa, menumbuhkan minat menjadi wirausaha. Untuk mendapatkan hasil yang diinginkan, penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner pada 309 responden penelitian sesuai kriteria. Analisis data menggunakan analisis faktor dan analisis regresi berganda, ini bertujuan untuk melihat pengaruh adopsi teknologi social media terhadap niat berwirausaha pada mahasiswa. Hasil penelitian ini memberikan gambaran faktual tentang adanya pengaruh adopsi teknologi social media dalam mendorong tumbuhnya niat berwirausaha mahasiswa. Penelitian ini juga memberikan gambaran deskriptif tentang aplikasi social media mana yang paling banyak digunakan oleh mahasiswa dalam kegiatan wirausaha.
Peran Adopsi Teknologi Media Sosial terhadap Niat Berwirausaha Mahasiswa Rekayasa Politeknik Negeri Bandung Abdul Malik Sayuti; Harmon Chaniago
Jurnal Riset Bisnis dan Investasi Vol 6 No 3 (2020): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v6i3.2208

Abstract

Social media among Politeknik Negeri Bandung (Polban) engineering students is commonly used in carrying out daily activities. It mostly related to students’s social activities. Social media among engineering students has not been aimed at supporting economic value activites such as entrepreneurship. In fact, students have been taken information technology and entrepereneurship courses during their study. This research aims to reveal the extent to which the adoption of social media technology by Polban engineering students affect on entrepreneurial intention. This research used a quantitaive approach by distributing 317 questionaires to Polban engineering students who met the criteria. Data were processed using multiple regression methods to see the influence’s size of adoption of social media technology on entrepreneurial intentions. The result of this research provide an up-to-date overview of effect of adoption of secial media technology in increasing the growth of entrepreneurial intention among Polban engineering students.
The Model of Purchase Decision in The Online Stores Application Integration of Technology Acceptance Model, Personal Factors, Product Quality, and Price Sharnuke Asrilsyak; Yuliarni Putri; Abdul Malik Sayuti; Chandra Budhi Septyandi; Wahyu Rafdinal
Jurnal Riset Bisnis dan Investasi Vol 7 No 2 (2021): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v7i2.2909

Abstract

This study aims to analyze the factors which influence an individual in making a purchase in online stores. It investigates the factors of technology acceptance (theory of acceptance model), personal (lifestyle and trust), product quality, and price in an online store. There are 180 who have bought products in the online stores. The data analysis technique used is the Structural Equation Model based on Partial Least Square. The results prove that from the technology acceptance explained by TAM indicates that only perceived usefulness significantly influential toward attitude. Then, it also denotes that attitude, product quality, price, lifestyle, and trust can influence purchase decisions in the online store applications by explaining the relation among technology acceptance models, personal factors (lifestyle and trust), product quality, and price.
Bahasa Inggris Bahasa Inggris Abdul Malik Sayuti; Sharnuke Asrilsyak; Wahyu Rafdinal
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 1 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i1.194

Abstract

Employees are the main capital for company development. Company needs the best employee’s performance to advance and achieve their goals. To support this, many supporting factors such as leadership style, quality of work life and organizational citizenship behavior are needed to stimulate employees giving their optimum contributions by finalize their work effectively and efficiently. This study analyzes the effect of spiritual leadership style on the quality of work life, organizational citizenship behavior on employee’s performance. The data in this study were obtained by distributing questionnaires to 100 employees of the Islamic Hospital in West Sumatra as research respondents. Path analysis is used as data analysis method in this study. The results of the study prove that: 1) the spiritual leadership style significantly influences the quality of work life, 2) the spiritual leadership style has a significant effect on organizational citizenship behavior, 3) the quality of work life has a significant effect on organizational citizenship behavior, 4) the spiritual leadership style significantly influences employee’s performance, 5) quality of work life has a significant effect on employee’s performance, 6) organizational citizenship behavior significantly influences employee’s performance. This study implicates that leaders or managers can enhance the role of spiritual leadership to improve the employee’s quality of work life and organizational citizenship behavior in institutions they lead. So that, the spiritual leadership will directly or maybe indirectly encourage employee performance improvement.
Program Kemitraan Masyarakat: Pembuatan Identitas Merek dan Pembinaan Penerapan Branding untuk Meningkatkan Penjualan Usaha Mikro Kuliner Kupat Tahu Padalarang di Kecamatan Batujajar Tintin Suhaeni; Sri Raharso; Ivon Sandya Sari Putri; Abdul Malik Sayuti; Tangguh Dwi Pramono; Marceilla Suryana; Chandra Budhi Septiyandi
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol 2 No 2 (2020): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimas.v2i2.2528

Abstract

This community partnership program aims to develop the Kupat Tahu Padalarang business in Kecamatan Batujajar, Jawa Barat by building a business brand identity, personal branding, excellent service, and good customer communication. The survey was conducted to obtain information on brand awareness, business conditions, and customer satisfaction before and after the program was implemented. The creation of a business brand identity starts with creating logo, banner, product packaging, employee uniforms, and structuring the business environment. Personal branding itself is created through the development of excellent service and good and friendly customer communication. Business brands that have been created have also been registered to protect business actors from imitating them. The brand is a capital that can be developed by business actors to be used in promotion on social media in order to increase business brand equity
Peremajaan Merek Melalui Redesign Logo Usaha & Kemasan Wajit Cililin Tintin Suhaeni; Ivon Sandya Sari Putri; Ira Siti Sarah; Abdul Malik Sayuti; Maya Setiawardani; Sri Raharso; Harmon Chaniago
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol 3 No 2 (2021): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimas polibatam.v3i2.3443

Abstract

Intense competition, uncertain market conditions, and social and lifestyle factors are often the reasons why a brand must always keep up with the times, either by changing some aspects of the brand partially or totally. Brands that experience stagnation or even losses have to be decided whether to be dismissed or retained. If the choice is maintained, then brand rejuvenation can be an alternative. Brand rejuvenation is an attempt to bring a brand that can’t make money into money-making with new positioning. Our partners, Wajit Cililin craftsman, have started their business decades ago. Since the business was founded, not many changes and innovations have been made in terms of supply so that partners are currently experiencing a phase of stagnation in their business. For this reason, the team offers a solution, namely a brand rejuvenation assistance program. The output of this program, in addition to the report, is also in the form of a scientific article, a scientific poster, and registration of intellectual property rights in the form of partners’ brands. Specifically, this program will produce logo and packaging designs for partners, to the point that the packaging is ready to use according to the design plan. The program consisted of a series of activities begins with a pre-survey to see the latest conditions of partners, personal interviews with potential partners to raise priority needs for which solutions will be made, literature studies to enrich to theoretical foundations of packaging design, surveys to get the preference of consumers, packaging design, packaging production process and evaluation of consumer perceptions of the logo and packaging that has been made.
Penempatan Produk pada Drama Korea terhadap Minat Pembelian Produk Wahyu Rafdinal; Rayhan Naovalda Anhar; Cahaya Juniarti; Abdul Malik Sayuti
JEMBATAN Vol 19, No 1 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v19i1.18087

Abstract

Pemasar melihat pertumbuhan industri film saat ini sebagai peluang untuk mempromosikan produk mereka. Namun, banyak orang yang kesal dengan iklan di televisi saat menonton acara favorit mereka dan banyak yang memilih untuk beralih ke saluran TV lain ketika iklan itu muncul. Akibatnya, perusahaan merasa kurang efektif untuk menjual produk mereka di sela-sela acara TV. Penelitian ini mencoba menjelaskan kejadian tersebut dengan memanfaatkan konsep penempatan produk. Dengan semakin populernya drama Korea, beberapa perusahaan mulai memanfaatkannya sebagai sarana untuk mempromosikan produknya melalui penempatan produk. Berdasarkan theory of planned behavior (TPB), penelitian ini bertujuan untuk mengetahui pengaruh penempatan produk dalam drama Korea terhadap minat beli. Penelitian ini menggunakan pendekatan kuantitatif sebanyak 413 responden dengan kuesioner dan diukur dengan Structural Equation Model pada aplikasi SMART PLS. Penelitian ini menunjukkan Simpati mendapat persepsi paling positif dan sikap memiliki pengaruh paling signifikan terhadap minat beli.
Hubungan Technology Acceptance Models (TAM), Gaya Hidup, Produk dan Kepercayaan Konsumen terhadap Keputusan Pembelian Toko Daring Abdul Malik Sayuti; Wahyu Rafdinal; Chandra Budhi Septyandi
Applied Business and Administration Journal Vol. 1 No. 1 (2022): First Edition
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (403.392 KB)

Abstract

This study aims to analyze the importance of online store features in influencing customer’spurchasing decisions on online stores. This study uses the theory of acceptance model inanalyzing the factors of technology acceptance in online stores and effect of lifestyle, product,trust on online purchase decision. Respondents in this study are 180 peoples who have boughtfashion products in the online stores. The selection of samples using convenience samplingtechnique is a sampling procedure that selects samples from people or units that are most easilyfound or accessed. The data analysis technique used is Structural Equation Model based onPartial Least Square (SEM-PLS). The results show that perceived usefulness of the technologyacceptance model in the online store affect purchasing decisions at the online store. Lifestyle,products, usefullnes of technology in online stores, and trust play an important role in influenceon Purchase Decisions on the online store. The results have no moderating effect on onlinepurchase decision.
Penilaian Risiko Ergonomi Pada Lingkungan Kerja Perkantoran Menggunakan Metode Rapid Office Strain Assessment (ROSA) Tangguh Pramono; Abdul Malik Sayuti; Mohammad Rizal Gaffar; Rheyna Ayu Puspitaningrum
Jurnal Pendidikan Administrasi Perkantoran (JPAP) Vol 10 No 3 (2022): Desember
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpap.v10n3.p246-255

Abstract

Computerization has entered almost all fields of work, one of which is the office workstations. The interaction of workers with computers in daily work activities cannot be avoided from various problems, one of which is the problem of employee occupational safety and health. Ergonomic hazards and risks that arise from work that requires interacting with computers are caused by workers doing repetitive work with high intensity with awkward postures and without being supported by an appropriate work environment. PT XYZ is a type of finance or financing company. All activities in the completion of work in the operational department use a computer. From the observation results, it was found that there was the use of office equipment that did not meet the rules and awkward posture of workers, and improper arrangement of the workplace. This study aims to assess the ergonomic risks that exist in the operational department with the Rapid Office Strain Assessment (ROSA) method. The ROSA method is used to measure the interaction of workers on area workstations. The assessment is divided into three sections. Section A, the interaction of workers with chairs; section B, the interaction of workers with monitors and telephones; and section C, the interaction of workers with the mouse and keyboard. The final results of the measurement will be classified in four levels: low risk, medium risk, high risk, and very high risk. The results showed that the workplace in the operational section of PT XYZ was included in the high category. The high risk of ergonomics is due to the condition of the chair that does not meet the rules of ergonomic. Keywords: Ergonomic; Rapid Office Strain Assessment (ROSA); Office Work Stations
Co-Authors Cahaya Juniarti Chandra Budhi Septiyandi Chaniago, Harmon Ira Siti Sarah Ivon Sandya Sari Putri Marceilla Suryana Maya Setiawardani Mohammad Rizal Gaffar Rayhan Naovalda Anhar Rheyna Ayu Puspitaningrum Septyandi, Chandra Budhi Sharnuke Asrilsyak Sharnuke Asrilsyak Sri Raharso Tangguh Dwi Pramono Tangguh Pramono Tintin Suhaeni Wahyu Rafdinal Yuliarni Putri