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All Journal Pharmacon Jurnal Gizi dan Dietetik Indonesia (Indonesian Journal of Nutrition and Dietetics) JNKI (Jurnal Ners dan Kebidanan Indonesia) (Indonesian Journal of Nursing and Midwifery) Syntax Literate : Jurnal Ilmiah Indonesia Jurnal Keperawatan Respati Yogyakarta The South East Asian Journal of Management ASEAN Marketing Journal
Wahyuningsih Wahyuningsih
Universitas Alma Ata
Humanities Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : The South East Asian Journal of Management

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Effects of Consumer Search Behavior Typology on the Relationship Between Customer Satisfaction and Behavioral Intentions Wahyuningsih, Wahyuningsih
The South East Asian Journal of Management Vol. 1, No. 1
Publisher : UI Scholars Hub

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Abstract

The author investigates how consumer search behavior typology affects the relationship between customer satisfaction and behavioral intentions. The results show that the type of consumer as defined by whether and how they search for information (passive, rational-active, relational-dependent) perceive different levels of satisfaction and performs differently on satisfaction-behavioral intentions linkages. Relational-dependent and rational-active consumers are found to perceive higher satisfaction levels, and to express stronger intentions to engage in positive behavioral intentions than passive consumers. The identification of satisfaction and behavioral intentions within each search type allows managers to satisfy their consumers; hence, the company will obtain higher profit.
Co-Authors Abror Shodiq Ana Fatkhuli Janah ANAFRIN YUGISTYOWATI Dina Putri Utami L Fikri Rizky Karno Karno Lia Endriyani Mahfud, Mahfud Mirzaliana Mirzaliana Miskijan Miskijan Muzakir Narullita, Veny Nimas Arum Setyaningtyas Nurul Kusuma Wardani Sampurno, Edi Suparman Suparman Tallesang, Mukhtar