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All Journal Gaung Informatika Jurnal Basicedu Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Engineering, Science and Information Technology International Journal of Economics, Management, Business, and Social Science Jurnal Basicedu Jurnal Penelitian Pendidikan Indonesia
Tri Waluyo
Program Studi Teknik Informatika, Universitas Sahid Surakarta
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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

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Strategi Meningkatkan Penjualan melalui Digital Marketing dan Branding Produk UMKM di Desa Gadog Cianjur Jawa Barat Lestari, Rahayu; Hardini, Resti; Waluyo, Tri; Elwisam, Elwisam
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.5163

Abstract

Report is written with a point to prove the influence of the cost of education, as well as the location of the decision of parents educate their children through groups reference in Tangerang and South Jakarta. The purpose of this study is to conduct an analysis related to efforts to increase sales through digital marketing and branding of MSME products in Gadog Village – Cianjur, West Java. Sampling based on Purposeive Sampling technique, as many as 45 respondents using proportional random sampling. The analysis method used statistically-partial least sguare using the SMART PLS 4 software analysis tool.The results showed that digital marketing has a positive and significant effect on sales levels, branding has a positive but not significant effect on sales levels
Co-Authors Abdul Rahman Agustiani, Fitri Ardira, Maya Ayu Asnawi Asnawi Dwi Retnoningsih Elwisam, Elwisam Izzati, Izzati Kusumaningrum, Anisa Putri Muhammadi, Muhammadi Pradini, Gagih Putra, Reza Radian, Hagi Rahayu Lestari Resti Hardini Sri Huning Anwariningsih Zikri, Ahmad