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All Journal Gaung Informatika Jurnal Basicedu Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Engineering, Science and Information Technology International Journal of Economics, Management, Business, and Social Science Jurnal Basicedu Jurnal Penelitian Pendidikan Indonesia
Tri Waluyo
Program Studi Teknik Informatika, Universitas Sahid Surakarta
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Journal : Jurnal Penelitian Pendidikan Indonesia

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Digital marketing communication strategy in the post-pandemic of the Indonesian tourism Waluyo, Tri
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 4 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020232226

Abstract

Digital Marketing Communication Strategy something that every tourism industry should have for tourist activities describes the main users of digital technology supporting the marketing functions of an organization. In an effort to improve marketing and reach the target market through regular and organized digital marketing. Tourism needs a digital marketing communication strategy to help and serve the needs of the community, effective and efficiently planned strategies so that the success rate is high. This study aims to determine the digital marketing communication strategy in the Post-Pandemic of the Indonesian Tourism. The method used by this study is descriptive qualitative. The results of this study are advertising, personal selling, sales promotion, direct marketing, public relations, and Word-of-Mouth (WOM) Marketing.
Co-Authors Abdul Rahman Agustiani, Fitri Ardira, Maya Ayu Asnawi Asnawi Dwi Retnoningsih Elwisam, Elwisam Izzati, Izzati Kusumaningrum, Anisa Putri Muhammadi, Muhammadi Pradini, Gagih Putra, Reza Radian, Hagi Rahayu Lestari Resti Hardini Sri Huning Anwariningsih Zikri, Ahmad