Titis Purwaningrum
Universitas Muhammadiyah Ponorogo

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Journal : Bussman Journal : Indonesian Journal of Business and Management

PENGARUH SHOPPING LIFESTYLE, FASHION INVOLVEMENT DAN HEDONIC SHOPPING VALUE TERHADAP IMPULSE BUYING PEMBELIAN HIJAB MEREK RABBANI DI KECAMATAN SAWOO KABUPATEN PONOROGO PADA MASA PANDEMI Iga Dwi Desty; Heri Wijayanto; Titis Purwaningrum
Bussman Journal : Indonesian Journal of Business and Management Vol. 2 No. 2 (2022): Bussman Journal | Mei - Agustus 2022
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v2i2.62

Abstract

Hedonic Shopping Value on Impulse Buying on Rabbani Brand Hijab Purchases. All data used in the analysis is data obtained from observations, interviews and various literatures concerning Shopping Lifestyle, Fashion Involvement, and Hedonic Shopping Value on Impulse Buying in Rabbani Brand Hijab Purchases in Sawoo District, Ponorogo Regency during the Pandemic Period. Based on research that Shopping Lifestyle has an effect on impulse buying for the purchase of Rabbani brand hijab in Sawoo sub-district during the pandemic, this is evidenced by t count > t table (3.961> 1.985), Fashion Involvement has an effect on impulse buying for Rabbani brand hijab purchases in Sawoo sub-district during the pandemic, this is evidenced by t count > t table (2,499 > 1,985), Hedonic Shopping Value has an effect on impulse buying for the purchase of the Rabbani brand hijab in Sawoo sub-district during the pandemic, this is evidenced by t count > t table (2,130 > 1,985). Simultaneously there is a significant influence between Shopping Lifestyle, Fashion Involvement, and Hedonic Shopping Value on Impulse Buying on Rabbani Brand Hijab Purchases in Sawoo District, Ponorogo Regency during the Pandemic Period, which can be proven by F count > F table (34.3949 > 2.70 ). And the magnitude of the influence of Shopping Lifestyle, Fashion Involvement, and Hedonic Shopping Value on Impulse Buying on the Purchase of Rabbani Brand Hijab in Sawoo District, Ponorogo Regency during the Pandemic Period is 51.8%. While the remaining 48.2% is influenced by other variables that are not in this study.
PENGARUH KETERAMPILAN KERJA, REWARD, DAN TEAM WORK TERHADAP KINERJA KARYAWAN PADA HOME INDUSTRI TAS ANYAMAN JALI-JALI SAMBIT PONOROGO Archika Pramita Dewi; Siti Chamidah; Titis Purwaningrum
Bussman Journal : Indonesian Journal of Business and Management Vol. 2 No. 2 (2022): Bussman Journal | Mei - Agustus 2022
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v2i2.70

Abstract

This study aims to determine: 1). To find out whether work skills have a significant effect on employee performance in the Home industry. Jali-jali sambit woven bag ponorogo: 2). To find out whether Reward has a significant effect on the Performance of Employees in the Home Production of Jali-Jali Woven Bags in Ponorogo: 3). To find out whether Teamwork has a significant effect on the Performance of Employees in the Home Industry of Jali-Jali Sambit Woven Bags, Ponorogo: 4). To find out what are work skills , Reward, and Teamwork simultaneously have a significant effect on the performance of employees producing the Jali-Jali Sambit Home Industry of Woven Bags, Ponorogo. This research uses quantitative methods. relationships to avoid indefinite scope. The subjects used in this study as respondents were employees at the Home industry of the Jali-jali Sambit woven bag industry, Ponorogo. The results of this study indicate that work skills have a significant positive effect on employee performance, Rewards have a significant positive effect on employee performance, Teamwork has a significant positive effect on employee performance, and for work skills, rewards, teamwork have a simultaneous effect on employee performance