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All Journal JEJAK Jurnal Ilmiah Universitas Batanghari Jambi EKONOMIS : Journal of Economics and Business Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi JAS (Jurnal Agri Sains) Baselang: Jurnal Ilmu Pertanian, Peternakan, Perikanan dan Lingkungan Jurnal Multidisiplin Madani (MUDIMA)
Herlina Herlina
Sekolah Tinggi Ilmu Ekonomi Jambi
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Human Resources Identification in Ever Inactive Village-Owned Business Entities Herlina, Herlina; S, Prayetno Agustinus; F, Nyayu Fadilah
JEJAK: Jurnal Ekonomi dan Kebijakan Vol 13, No 1 (2020): March 2020
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jejak.v13i1.22187

Abstract

This research to identify the condition of human resources in Village-Owned Business Entity (abbreviated as VOBE in this research) that ever inactive in West Tanjungjabung Regency . The method used in this research is survey with descriptive analysis. The result showed from 27 VOBE that were ever inactive in 2017, there are still 2 villages that haven't started to operate yet since they were built, due to passive administrators. Dominant businesses are service and trade. There was advantegous business unit in the VOBE, it didn’t prevent the VOBE to stop operating. The knowledge of VOBE management owned by respondents who are the village head and the head of VOBE was categorized as deficient. The motivation of the village head was in avarage category while the head of VOBE was persistence in the deficient level. The communication between respondents was categorized as adequate. Even though the head of village had avarage motivation, passable communication skill as the advisor, his knowledge was still minimum. The other obstacles for the village head was the head of VOBE was also having minimun knowledge about managing VOBE and also lack of motivation to run it.
Karakter Kewirausahaan Pengelola Bumdes Sunsang Makmur Herlina
Jurnal Multidisiplin Madani Vol. 1 No. 3 (2021): Desember 2021
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (192.527 KB) | DOI: 10.55927/mudima.v1i3.59

Abstract

Bagi wirausahaan melekat karakter kewirausahaan. Pengelola BUMDes diharapkan memiliki karakter kewirausahaan. Sejauh mana karakter tersebut melekat tentunya perlu di teliti. Metode penelitian menggunakan metode kualitatif dengan pendekatan deskriptif. Data primer berasal dari pengelola BUMDes Sunsang Makmur. Penelitian dilaksanakan oktober hingga desember 2021. Hasil peneleitian yaitu karakteristik kewirausahaan yang dimiliki pengelola: (a) percaya diri; (b) berorientasi pada tugas dan hasil; (c) kepemimpinan; (d) berorientasi ke masa depan; (e) memiliki tanggung jawab. Karakteristik kewirausahaan tersebut turut menentukan keberhasilan usaha menghasilkan profit bahkan bekerja sama dengan pihak luar. Karakteristik lainnya yaitu (a) berani mengambil resiko; (b) kreatif dan inovatif (c) sifat kemandirian; (d) kemampuan personal; belum mumpuni melekat pada diri pengelola. Kewirausahaan bukanlah sesuatu yang tidak bisa dipelajari, artinya karakteristik kewirausahaan bisa ditingkatkan.
Identifikasi Komoditas Unggulan Perikanan Laut di Kecamatan Tungkal Ilir Kabupaten Tanjung Jabung Barat Sukma Bakti; Herlina Herlina
Ekonomis: Journal of Economics and Business Vol 4, No 2 (2020): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v4i2.155

Abstract

Sea fisheries production become a serious problem for the people of Kampung Nelayan Village, Tungkal ilir District, regarding to improve their welfare. This study aims to analyze the leading commodity in marine fisheries in Tungkal Ilir District. The analytical methods used are the location quetient and shift share. The results of the location quetient analysis showed that the basic commodity of marine fisheries are mackerel, white pomfret, black pomfret, croackers, fourfinger threadfin, double spotted queenfish, mullet, eel tailed catfish, white shrimp and other shrimp. The results of shift share analysis showed that the commodities categorized as winner quadrant are croackers, fourfinger threadfin, sweet lips, daggertooth pike conger fish, grouper, fish belt, stingray, pink/yellow-white shrimp. Based on the combined analysis result, the leading commodities are croackers and fourfinger threadfin. They has ideal competitiveness also expected to be developed further and have an impact on increasing the income of fishermen.
ANALISIS PENGEMBANGAN BISNIS TANAMAN HIAS DENGAN PENDEKATAN MODEL BISNIS KANVAS (Studi Kasus Pada Kios Tanaman Hias Vinang Merah) Herlina Herlina
JAS (Jurnal Agri Sains) Vol 6, No 1: Juni 2022
Publisher : Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/jas.v6i1.807

Abstract

Usaha skala mikro hendak terus didorong agar menjadi usaha besar, diperlukan model bisnis yang cocok untuk pengembangan usaha, salah satunya dengan model bisnis kanvas.Model bisnis tergambar kondisi internal dan eksternal usaha melalu tampilan Sembilan elemen bisnis.Pendekatan ini digunakan untuk pengembangan kios tanaman hias Vinang Merah Kota Jambi.Tujuan penelitian ini adalah (1) Mengidentifikasi model bisnis yang dijalankan kios tanaman hias Vinang Merah; (2) Mengidentifikasi  faktor eksternal dan internal yang memengaruhi model bisnis kanvas; (3) Merancang model bisnis kanvas pengembangan bisnis di masa depan. Metode yang digunakan adalah model bisnis kanvas dan SWOT.Hasil analisis menunjukkan bahwa dibutuhkan pengembangan di semua (Sembilan)elemen model bisnis kanvas.Berfokus pada kegiatan kreatifitas penambahan koleksi tanaman hias dan pemasaran digital mulai dari menambah koleksi tanaman hias anggrek, anting putri, varian baru, vertical garden, penjualan sistem arisan, memiliki database pelanggan, bermitra dengan tim IT, membentuk tim marketing online, membuat sistem informasi penjualan berbasis digital yang akan mempengaruhi elemen elemen lainnya sehingga mampumembentuk brand bagi kios tanaman hias Vinang Merah yang pada gilirannya akan meningkatkan aliran pendapatan. Saran manajemen usaha kios tanaman hias Vinang Merah agar melakukan peningkatan pada elemen value proposition, channels, dankey partnership untuk pengembangan model bisnis yang sudah ada. Kata kunci: Tanaman hias;model bisnis kanvas;analisis swot AbstractMicro scale businesses want to continue to be encouraged to become big businesses, a suitable business model is needed for business development, one of which is the canvas business model. The business model depicts the internal and external conditions of the business through the display of nine business elements. This approach is used for the development of the Vinang Merah ornamental plant kiosk in Jambi City. The objectives of this study are (1) to identify the business model of the Vinang Merah ornamental plant kiosk; (2) Identifying external and internal factors that affect the canvas business model; (3) Designing a business model canvas for future business development. The method used is the canvas business model and SWOT. The results of the analysis show that development is needed in all nine elements of the canvas business model. focusing on creative activities for adding ornamental plant collections and digital marketing, starting from adding a collection of ornamental orchids, princess earrings, new variants, vertical gardens, selling social gathering systems, having a customer database, partnering with the IT team, forming an online marketing team, creating a sales information system. digital-based which will influence other elements so as to be able to form a brand for the Vinang Merah ornamental plant kiosk which in turn will increase the revenue stream. Suggestions for the business management of the Vinang Merah ornamental plant kiosk to make improvements to the value proposition, channels, and key partnership elements for the development of existing business models. Keywords: ornamental plants; canvas business model; SWOT analysis
Finding the Characteristics of Creative People in Developing Villages for the Foundation of Creative Industry Herlina Herlina; Budi Teguh Harianto
Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Vol 16, No 1 (2021): March
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.113 KB) | DOI: 10.24269/ekuilibrium.v16i1.3269

Abstract

Every element of the community in the village should participate to optimize the potency that the village has.  The village in Kuala Betara sub-district have marine resources, agriculture and plantation. Even with all of that benefit, if there is no support from creative human resources, it must be difficult for the village to create creative industry. Small and medium industry entrepreneurs have been utilizing the natural wealth of the village as the raw material of their production but they face obstacles in managing it due to their limited skills that are acquired self-taught and passed on from generation to generation, limited capital, unsophisticated production and packaging tools, limited market access due to limited production and the market is conventional only, including being not optimal in involving youth who are better in information technology. Meanwhile, the information about creative products can be easily obtained through internet. In addition, the youth also have not optimized the usage of internet as the media to collect creative ideas that will be useful in developing products of small and medium industry in the village. Besides, this industry can be a platform for youth to increase the quality through creativity. The method used in this research is survey with descriptive analysis. The result shows that the creativity of small and medium industry entrepreneurs and youth is in average level. Started from the main characteristics of creative people, possible characteristic of creative people, and side characteristic of creative people.  . Even so, it is found that there are three entrepreneurs of small and medium industry and 42 youth who are belong to high level of creative people. These kind of people are the main and valuable assets to collaborate and becoming the foundation of creative industry in village. 
Farm Shop Marketing Strategy Forward Together In Increasing Farmers Purchasing Power Herlina Herlina
Baselang Vol 2, No 2: OKTOBER 2022
Publisher : Fakultas Pertanian Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/bsl.v2i2.74

Abstract

The background of this research is the reduced sales volume at the Advanced Farm Shop because the purchasing power of farmers has decreased. The research objective is to analyze marketing strategies to increase the purchasing power of farmers. Data analysis using SWOT analysis. The results showed that the strategy used was to improve product information services, manage financeswith a mobile application, do internal marketing, have a salesman in every village,and  give bonuses forword of mouth activities, making attractive and creative advertisements, lowering market prices and adjusting them to product quality, increasing the benefits of sales channels focusing on product attractiveness, purchasing power, and sales volume, conductingdigital marketing through viral marketing.
Strategi Pempek XYZ Memenangkan Pangsa Pasar Melalui Kualitas Produk Herlina Herlina; Fitri Novi Windu; Eri Bestary Al Haitamy
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 1 (2023): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i1.3195

Abstract

There are so many culinary business opportunities, one of which is pempek because apart from being easy to produce, it is also in great demand. This regional food has tough competition between producers. So novice business people who are in the pempek business, they need to present quality products. Pempek XYZ has been established for four years, market segmentation has not varied, packaging design features are still minimal, product variants are still the same as competitors, and promotions are still minimal, but they want wider market access to increase pempek sales revenue. This research aims to identify pempek XYZ market segmentation and product quality and develop a strategy to attract consumers by improving product quality. The method used is the interview. The analysis techniques are STP analysis (segmentation, targeting, position), eight dimensions of product quality analysis, and SWOT analysis. The results showed that the target market for pempek XYZ was not diverse, it was still the middle-income family. Product quality must be improved through improvements in packaging design, features, product variants, and product benefits. The strategy is to have distributors, agents, and retailers (salesmen), provide modified product information, complete halal features, BPOM permits, production and expiration dates, product storage recommendations, explanation of composition on the packaging, create bonus coupons, post as products not just filling and healthy but able to provide new experiences through the addition of variants and value of pempek XYZ in the form of facilities that will trigger consumers to continue to explore product features, explore many moments, explore tastes and explore packaging designs when consuming pempek.
Co-Authors Budi Teguh Harianto Eri Bestary Al Haitamy Fitri Novi Windu Nyayu Fadilah Fabiany Prayetno Agustinus Sitanggang Sukma Bakti