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All Journal Islam Futura Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JURNAL PENDIDIKAN TAMBUSAI JAE (Jurnal Akuntansi dan Ekonomi) International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Penelitian Ekonomi Akuntansi (JENSI) Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review EKSYA: Jurnal Ekonomi Syariah el-Amwal Jurnal Ekonomi dan Manajemen (JEKMA) Optimal: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi, Manajemen, Akuntansi Innovative: Journal Of Social Science Research (JIMBE) Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi
Reni Ria Armayani Hasibuan
Universitas Islam Negeri Sumatera Utara
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan

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Analysis of Wadiah Savings Product Marketing Strategy at Bank Syariah Indonesia KCP Aek Kanopan Riska Suryani Tanjung; Reni Ria Armayani Hasibuan
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 3 (2022): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i3.634

Abstract

This research was conducted using descriptive qualitative research methods. Qualitative research is a type of research whose discovery is not through statistical procedures or other forms of calculations and seeks to understand and interpret certain situations from the perspective of the researcher himself. The most important and most needed business activities today are financial and banking institutions, because the function of banking itself is an intermediation institution that plays a role in supporting the economic growth of a country. The marketing concept is the key to achieving company goals and providing expected satisfaction effectively and efficiently. In an interview conducted by the author to Customer Service, that so far customers in BSI KCP Aek Kanopan preferred to use savings with the principle of wadiah. Based on the rationale, the apprenticeship report took the title "Analysis of the Marketing Strategy of Wadiah Savings Products at the Indonesian Sharia Bank KCP Aek Kanopan".
Co-Authors Aqwa Naser Daulay Fachri Husaini Fara Sofia Ashari Fauzi Arif Lubis Harahap, Muhammad Ikhsan Hazrul Afendi Hendra Harmain Imam Alfariqi Kahfita Ardana M. Rafiq Efrianda M. Ryansyah M. Yafiz M. Yafiz Marwah Auliyani Muhamma Arif Muhammad Syukri Albani Nasution Naili Nuril Aufa Manik Nur Rani Friska Nurhayati Nurhayati Putri Indah Fadillah Raisya Hafizah Ricky Pane Riska Suryani Tanjung Rizki Munaito Siregar Sarmnia Hsb Serli Andiranti Siti Hot Nita Hasibuan Sri Rahmawati Isnaini Ginting Sugianto Sugianto Syahri Ramadhan Tari Rizkya Fona Tri Indah Fadhila Rahma Vera Ayu Ningsih Ritonga Widy Tri Sianuri Yumna Syifa