Article Per Year (5 Year)
p-Index From 2019 - 2024
1.922
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan Ekonomi Undiksha Martabe : Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Enrichment : Journal of Management Bisma: Jurnal Manajemen JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Jurnal Pengabdian UNDIKMA Jurnal Arastirma Jurnal Akses BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology)
I Wayan Meryawan
Fakultas Ekonomi Dan Bisnis Universitas Ngurah Rai, Bali, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Pendidikan Ekonomi Undiksha

 1 
Perceived Value pada Customer Loyalty Peran Mediasi Customer Engagement: (Studi Kasus Konsumen Trika Media Internet Access) I Wayan Meryawan; Tjokorda Gde Agung Wijaya Kesuma Suryawan; Made Mulia Handayani
Jurnal Pendidikan Ekonomi Undiksha Vol. 14 No. 2 (2022)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v14i2.52119

Abstract

The Covid pandemic has changed the pattern of people's life habits, one of the impacts felt is that the operational needs of the office work industry, schools and so on have shifted during the pandemic. One of the impacts that arises is the need for an internet connection network that supports online operational activities. This need raises opportunities for business actors and competition and competition to win the hearts of new people and old consumers to continue using the internet network services offered by the company. Based on the results of previous studies, it is strengthened that by paying attention to and increasing the existence of perceived value and the existence of customer engagement will have a strong influence on customer loyalty. The purpose of this study is to determine the influence of perceived value on customer engagement and customer loyalty, the next purpose is to determine the influence of perceived value on customer loyalty through customer engagement, especially the picture related to consumer loyalty of internet network users of the global media network. The research uses a quantitative method approach, the method of determining the number of samples using the slovin approach with a total sample of 280 consumers. The data collection method is carried out by observation techniques, interviews and the distribution of research questionnaires. Data analysis was carried out using SEM-PLS data processing software with descriptive analysis stages, inferential analysis and evaluation of the goodness of fit PLS models. The results showed that perceived value has no influence on customer loyalty, perceived value has a positive effect on customer enagement and customer engagement has a positive and significant effect on customer loyalty. Customer enagement has a mediation role full of perceived value towards customer loyalty.
Co-Authors Anak Agung Istri Indah Lestari Bagus Arya Wijaya Cokorda Istri Agung Vera Nindia Putri Handayani, Made Mulia I Dewa Agung Ayu Eka Idayanti I Dewa Agung Ayu Eka Idayanti1 I Gusti Agung Prabandari Tri Putri I Gusti Agung Prabandari Tri Putri I Gusti Bagus Wirya Gupta I Gusti Putu Agung Widyagoca I Kadek Dwi Diatmika I Komang Sumerta I Made Kartika I Made Sudarma I Nyoman Rasmen Adi I Putu Pande Ade Krisna I Wayan Suastika Ida Ayu Ketut Lissa Armi Susanti Ida Bagus Idedhyana Kadek Sara Mandiyasa Luh Gede Elvina Adi Saputri Made Mulia Handayani Made Mulyadi Ni Made Yuni Sukmawati Nyoman Diah Utari Dewi Pratama, Octavianus Sumardana Putu Chandra Kinandana Kayuan Suwandana, I Made Adi Tjokorda Gde Agung Wijaya Kesuma Suryawan Wirya Gupta