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Andi Wijayanto
Jurusan Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Diponegoro
Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Immunology & microbiology Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Jurnal Ekonomi

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THE EFFECT OF ENTREPRENEURIAL ORIENTATION AND MARKET ORIENTATION ON SME BUSINESS PERFORMANCE THROUGH PRODUCT INNOVATION AS A MEDIATING VARIABLE IN JEPARA'S FURNITURE CRAFTSMEN Sri Swasta; Andi Wijayanto; Sari Listyorini
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Market orientation refers to entrepreneurs' efforts to understand market needs, develop products to meet consumer demands, and build relationships with customers. The aim of this research is to examine how entrepreneurial orientation and market orientation influence the business performance of SMEs in the context of furniture craftsmen in Jepara. This study investigates whether product innovation plays a mediating role in the relationship between entrepreneurial orientation, market orientation, and business performance. The research method employed is survey or interviews with furniture craftsmen in Jepara. The research sample can be selected randomly or using appropriate sampling techniques. To gather data, entrepreneurs can be provided with open-ended questionnaires on entrepreneurial orientation, market orientation, product innovation, and business performance. Data collection techniques can be analyzed using triangulation techniques. The results of the study can provide insights into the importance of entrepreneurial orientation and market orientation in enhancing the business performance of SMEs in the furniture craftsmen sector. Furthermore, this research can identify the role of product innovation as a mediating variable that connects entrepreneurial orientation and market orientation with business performance.
Co-Authors Abimantrana, Muhammad Aditya Tjahya Prayudanto Agus Hermani Apriatni Endang Prihartini Apriatni Endang Prihatini Ari Pradhanawati Arief Dwi Wicaksono Astri Ayu Lutfiana Bal’afif, Farhad Bulan Prabawani Catarina Cori Pradnya Paramitha Diah Ayu Kristiani Faber Tri Perwira Fitri Maulana Fitriya Ayu Amastasiya Hari Susanta Nugraha Ilham Alamsyah Kartika Nurhayati Khoirunnisa', Arifatu Afifah Lia Afiani Muhammad Ajib Irwansyah Nani Triana Nawazirul Lubis Nikmatulloh, Arnanda Awal Nunuk Sri Muktiati Nur Hidayatul Inayah Nurullaili Nurullaili Olvie Okta Prasetyo Pangestu, Satrio Putro Putri, Maharani Dewi Reinhard Reinhard Reni Shinta Dewi Robetmi Jumpakita Pinem Sari Listyorini Saryadi Saryadi Soewarso Soewarso Sri Budhi Rianawati, Sri Budhi Sri Swasta Sutarno Sutarno