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All Journal EKUIVALEN - Pendidikan Matematika MANAJEMEN DAN KEUANGAN Riset Manajemen dan Akuntansi SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Pendidikan dan Pengabdian Masyarakat JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah
SRI WIJIASTUTI
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Riset Manajemen dan Akuntansi

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PENGARUH BAURAN PEMASARAN NON KONVENSIONAL TERHADAP KEPUASAN PELANGGAN DENGAN PENDAPATAN KONSUMEN SEBAGAI VARIABEL PEMODERASI ( Studi Kasus Pada Hotel Kusuma Sahid di Surakarta) Wijiastuti, Sri
JURNAL RISET MANAJEMEN & AKUNTANSI Vol 3, No 6 (2012): Riset Manajemen & Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Atma Bhakti

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Abstract

The purpose of this study are (1) Knowing the implementation of non conventional marketing mix of Sahid Kusuma Hotel services consisting of service personnel, physical infrastructure, the service process. (2) Analyze the influence of non-conventional marketing mix of Sahid Kusuma Hotel service consisting of service personnel, physical infrastructure, and service process, to customer satisfaction. (3) Knowing the influence the consumers income as a moderating variable to customer satisfaction. The types of data used in this study are drawn from primary data customers of Sahid Kusuma Hotel. The samples taken are 100 from populations. The results of analysis using hierarchical regression analysis techniques found that the care workers have a significant positive impact on customer satisfaction; Physical infrastructure has a significant positive impact on customer satisfaction; Service process has a significant positive impact on customer satisfaction; Interaction service representatives and service processes with a variable income as moderating effect of consumers not influential to customer satisfaction, and the consumers income as a moderating effect strengthens the influence of physical infrastructure on the level of customer satisfaction of Sahid Kusuma Hotel.
Co-Authors Abdullah, Syahriar Darsono Darsono Dyah Ayu Kunthi Puspitasari Fatoni, Muhad Kurniawati Darmaningrum Muhad Fatoni Rahayu, Mrih RINI ADIYANI Rissa Marina Widodo, Rissa Marina Shulha*, Hanifa Vanesa*, Paulina Ria Widodo, Zandra Zandra Dwanita Widodo