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PENGARUH BAURAN PEMASARAN NON KONVENSIONAL TERHADAP KEPUASAN PELANGGAN DENGAN PENDAPATAN KONSUMEN SEBAGAI VARIABEL PEMODERASI ( Studi Kasus Pada Hotel Kusuma Sahid di Surakarta) Wijiastuti, Sri
JURNAL RISET MANAJEMEN & AKUNTANSI Vol 3, No 6 (2012): Riset Manajemen & Akuntansi
Publisher : Sekolah Tinggi Ilmu Ekonomi Atma Bhakti

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Abstract

The purpose of this study are (1) Knowing the implementation of non conventional marketing mix of Sahid Kusuma Hotel services consisting of service personnel, physical infrastructure, the service process. (2) Analyze the influence of non-conventional marketing mix of Sahid Kusuma Hotel service consisting of service personnel, physical infrastructure, and service process, to customer satisfaction. (3) Knowing the influence the consumers income as a moderating variable to customer satisfaction. The types of data used in this study are drawn from primary data customers of Sahid Kusuma Hotel. The samples taken are 100 from populations. The results of analysis using hierarchical regression analysis techniques found that the care workers have a significant positive impact on customer satisfaction; Physical infrastructure has a significant positive impact on customer satisfaction; Service process has a significant positive impact on customer satisfaction; Interaction service representatives and service processes with a variable income as moderating effect of consumers not influential to customer satisfaction, and the consumers income as a moderating effect strengthens the influence of physical infrastructure on the level of customer satisfaction of Sahid Kusuma Hotel.
MENINGKATKAN KEMANDIRIAN BELAJAR MATEMATIKA MELALUI PENDEKATAN RECIPROCAL TEACHING Wijiastuti, Sri
EKUIVALEN - Pendidikan Matematika Vol 16, No 3 (2015): EKUIVALEN
Publisher : Universitas Muhammadiyah Purworejo

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Abstract

Penelitian ini bertujuan untuk meningkatkan kemandirian belajar matematika dan hasil belajar matematika melalui penggunaan pendekatan Reciprocal Teaching pada siswa kelas VIII A MTs Negeri Prembun Tahun Pelajaran 2014/2015. Desain penelitian ini adalah Penelitian Tindakan Kelas. Subjek dalam penelitian ini adalah siswa kelas VIII A MTs Negeri Prembun tahun pelajaran 2014/2015. Instrumen penelitian ini berupa lembar observasi pelaksanaan pembelajaran, lembar observasi dan angket kemandirian belajar siswa, serta tes hasil belajar siswa. Analisis data dilaksanakan secara kualitatif untuk menganalisis lembar observasi pelaksanaan pembelajaran dan secara kuantitatif untuk menghitung persentase lembar observasi dan angket, serta persentase hasil belajar siswa, dan rerata hasil belajar siswa. Hasil dari penelitian menunjukkan bahwa pendekatan Reciprocal Teaching dapat meningkatkan kemandirian belajar matematika dan hasil belajar matematika siswa kelas VIII A MTs Negeri Prembun Tahun Pelajaran 2014/2015.
PELATIHAN KEWIRAUSAHAAN MELALUI INDUSTRI KREATIF PEMBUATAN KAOS BERBASIS SENI CETAK SARING MANUAL DI PONDOK YATIM PIATU ANISSA Wijiastuti, Sri; Widodo, Zandra Dwanita; Rahayu, Mrih; Fatoni, Muhad; Widodo, Rissa Marina
SELAPARANG Jurnal Pengabdian Masyarakat Berkemajuan Vol 4, No 3 (2021): Agustus
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v4i3.5204

Abstract

ABSTRAKIstilah kewirausahan milenial enterpreneur baru-baru ini menggeliat di kalangan pelaku dan dunia kewirausahaan UMKM. Kewirausahaan UMKM menjadi bidang garap yang penting bagi perkembangan ekonomi usaha makro, kecil dan menengah seperti tertulis didalam UU no. 20 tahun 2008 tentang Usaha Mikro, Kecil dan Menengah.(Kecil & Menengah, n.d.). Pengabdian ini bertujuan untuk : (1) memberikan wawasan dan pengetahuan kepada anak anak muda yatim piatu usia produktif tentang peluang kewirausahaan yang dapat dilakukan di bidang industri kreatif (2) meningkatkan keterampilan anak muda yatim piatu usia produktif salah satunya melalui industri kreatif berbasis seni cetak saring manual. Subjek sosialisai pada kegiatan ini adalah anak yatim piatu usia produktif yang berada di pondok yatim anissa jaten karanganyar sebanyak 20 orang. Metode yang digunakan adalah pelatihan workhsop. Luaran yang dihasilkan dalam kegiatan ini adalah produk kaos/sandang dan sejenis yang dibuat melalui proses sablon. Kata kunci: sablon; kewirausahaan; UMKM; industri kreatif. ABSTRACTThe term idealistic millenial entrepreneur, entrepreneurship has recently squirmed among the perpetrators and the world of entrepreneurship especially UMKM: Small medium enterprise (SME). SME entrepreneurship is an imperative field of work for the economic development of macro, small and medium enterprises as constitution no. 20 of 2008 relating focus to Micro, Small and Medium Enterprises. This service purposes to: (1) to give perception and knowledge to young orphans of productive age round entrepreneurial projections that can be carried out in the inspired and creative business (2) improve the s abilities of young orphans of productive age, one of which is concluded a creative business based on manual screen printing. The object of socialization in this activity is the orphans of productive age who are in the Anissa Jaten Karanganyar orphanage as many as 20 people. The method used is training. The productions produced in this activity are t-shirts or clothing and type made through the screen-printing process. Keywords: screen-printing; entrepreneurship; UMKM: Small medium enterprise (SME); creative industries
PENGARUH FAKTOR-FAKTOR PRODUKSI TERHADAP PRODUKSI JAGUNG DI DESA NGARU-NGARU KABUPATEN BOYOLALI SRI WIJIASTUTI
MANAJEMEN DAN KEUANGAN Vol. 14 No. 22 (2011): MAJALAH MANAJEMEN DAN KEUANGAN
Publisher : MANAJEMEN DAN KEUANGAN

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Abstract

The study about the influence of production factors to cron product at Ngaru-Ngaru village, Boyolali Regency purpose to know : I) the discriplive cost of seed, fertilizer, water, planting, hoeing to corn product. 2) how far the influence of seed fertilizer, water, planting, hoeing to corn product. 3) the scale of the decrease or increase of corn product. The study is done by using survey method and the sample by proportional random sampling, took 30 farmers to he respondents. Method used to know how far the influence of:;eed fertilizer, water, corn product. To know the scale of the decrease or increase corn product used the pettern of: bi I decrease, bi : 1 increase. The result of the analysis show that the regression coefficient of Bj is 0,896 means seed variable has positive influence. B-j is -0,286 means TS fertilizer variable has negative influence. B^ is -0,164 means 7.A fertilizer variable has negative influence, Bj is 2,344 means Urea fertilizer variable has positive influence, li 5 is 3.426 means animal waste manure variable has positive influence. B(, is -1,046 means tractor cost variable has negative influence, By is 0,541 means water cost variable has positive influence. B^ is -0.636 means planting variable has negative influence, B9 is -2,364 means hoeing variable has negative influence.
PENGELOLAAN SUMBER DAYA MANUSIA PADA INDUSTRI KREATIF SABLON ( ZEE SCREENPRINTING) KARANGANYAR DI MASA PANDEMI COVID-19 Sri Wijiastuti; Zandra Dwanita Widodo; Kurniawati Darmaningrum
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol 8 No 1 (2021): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v8i1.171

Abstract

Penelitian ini bertujuan untuk mengetahui teknis pengelolaan sumber daya manusia dari proses rekruitmen karyawan, pengembangan dan kompensasi pada masa pandemi COVID-19, sehingga dapat menjadi keunggulan yang kompetitif bagi industri kreatif sablon ZEE Screenprinting Karanganyar. Dalam penelitian ini, populasinya adalah seluruh karyawan industri kreatif sablon Zee Screenprinting Karanganyar dan sampel dari penelitian ini adalah pemilik usaha dan karyawan industri kreatif sablon Zee Screenprinting Karanganyar. Pendekatan kulatitatif digunakan dalam penelitian ini, dimana pendekatan kualitatif mencoba menelaah lebih lanjut fenomena dalam setting dan konteks yang natural. Dalam penelitian kualitatif, peneliti berusaha menggali dan memahami pemaknaan dan persepsi lebih mendalam akan keberadaan yang berbeda-beda oleh orang yang berbeda. Penelitian ini menunjukan bahwa pengelolaan sumber daya manusia pada usaha industri kreatif sablon selama masa pandemi COVID-19 masih dilakukan secara informal, rekruitmen karyawan tidak cukup dengan hanya keahlian saja tetapi harus diiringi dengan memiliki kepribadian yang baik,pengembangan melalui pelatihan karyawan tidak dilakukan secara berkesinambungan, pemberian kompensasi tidak dilakukan secara berkala.Sedangkan pemberian motivasi dari luar pribadi karyawan yang ada, sudah cukup baik. Kata kunci: Pengelolaan Sumber Daya Manusia, Industri Kreatif Sablon , Pandemi COVID-19
SOSIALISASI EKONOMI KREATIF 4.0 DALAM PENINGKATAN PRODUKTIFITAS INDUSTRI OLAHRAGA DI ERA NEW NORMAL Muhad Fatoni; Zandra Dwanita Widodo; Sri Wijiastuti; Darsono Darsono; Rini Adiyani; Syahriar Abdullah; Dyah Ayu Kunthi Puspitasari
Jurnal Pendidikan dan Pengabdian Masyarakat Vol. 4 No. 4 (2021): November
Publisher : FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (159.191 KB) | DOI: 10.29303/jppm.v4i4.3066

Abstract

Ekonomi kreatif merupakan suatu cipta, rasa, karya dan karsa yang pada prosesnya terdapat nilai yang memiliki basis ide dari inovasi dan kreativitas dari sumber daya manusia dengan mengintensifkan pengetahuan skill dan talenta. Ekonomi kreatif 4.0 di era new normal terkhusus bidang industri olahraga merupakan suatu peluang yang dapat dioptimalkan untuk mendukung pertumbuhan perekonomian Indonesia dimasa pandemi Covid-19. Melalui ekonomi kreatif 4.0 pada industri olahraga yang di implementasikan dengan terintegrasi dan terpadu diharapkan dapat berimplikasi terhadap perekonomian Indonesia. Tujuan pengabdian yang dilakukan oleh team kolaborasi pengabdian adalah memberikan sosialisasi berupa pengetahuan dan wawasan kepada mahasiswa olahraga FKOR UNS dan umum mengenai ekonomi kreatif 4.0 dalam meningkatkan produktifitas industri olahraga di era new normal. Obyek sosialisasi pada kegiatan ini adalah mahasiswa FKOR UNS dan umum sebanyak 206 orang. Kegiatan kolaborasi pengabdian masyarakat ini telah disosialisasikan melalui webinar dan dipublikasikan di jurnal nasional terakreditasi. Dengan adanya kegiatan sosialisasi ini, diharapkan dapat meningkatkan produktifitas industri olahraga yang dapat menjadi pendorong pertumbuhan ekonomi Indonesia melalui ekonomi kreatif 4.0
The Influence of Compensation Motivation and Career Development on the Performance of Langgeng Jaya Mandiri Karanganyar Cooperative Employees Shulha*, Hanifa; Wijiastuti, Sri; Widodo, Zandra
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 9, No 1 (2024): Februari, Educational Studies, History of Education and Social Science
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v9i1.29589

Abstract

s research was conducted to determine the influence of compensation motivation and career development on employee performance at the Langgeng Jaya Mandiri Karanganyar Cooperative. Researchers used a case study at the Langgeng Jaya Mandiri Karanganyar Cooperative Company at the branch office and head office located in Pendem Village, Mojogedang District, Karanganyar Regency. The type of research approach is quantitative descriptive, data analysis techniques using descriptive test analysis, data quality testing, classical assumption testing, hypothesis testing and multiple linear regression testing. The data collection instrument used an online questionnaire with a sampling method using a saturated sample of 30 respondents. Based on the research, it can be concluded that motivation has a positive and significant effect on employee performance with a calculated t value of 5.716 and a significant value of 0.000. Compensation has a positive and significant effect on employee performance with a calculated t value of 3.719 and a significant value of 0.001. And career development has a positive and significant effect on employee performance with a calculated t value of 8.749 and a significant value of 0.000. Simultaneously, motivation, compensation and career development have a positive and significant effect on employee performance with a calculated F value of 463.244 and a significant value of 0.000. And employee performance variables are influenced by motivation, compensation and career development variables by 0.980 or 98%.
The Influence of Communication Leadership and Workload on Employee Performance at the Banyudono District Office, Boyolali Regency Vanesa*, Paulina Ria; Wijiastuti, Sri; Widodo, Zandra Dwanita
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 9, No 1 (2024): Februari, Educational Studies, History of Education and Social Science
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v9i1.29587

Abstract

This research aims to determine the influence of (1) Leadership (2) Communication (3) Workload on Employee Performance at the Banyudono District Office, both partially and simultaneously. Thisresearch is quantitative using primary and secondary data. Data quality analysis testing uses validity tests and reliability tests. This research uses a survey method by distributing questionnaires. From a population of 30 people, all were sampled using saturated sampling techniques. The analysis used is multiple linear regression. This research shows that leadership partially influences employee performance by 25.6%. Communication partially influences employee performance by 46.1%. Workload fiber partially influences employee performance by 23.1%. Leadership, communication, and workload simultaneously or together also have an influence on employee performance, shown by a significant value of 0.000 0.05. Meanwhile, the coefficient of determination test results have an Adjusted R Square value of 89.5%, which means that employee performance variables are influenced by leadership, communication and workload variables and the remaining 10.5% is influenced by other variables.