Article Per Year (5 Year)
p-Index From 2019 - 2024
0.702
P-Index
This Author published in this journals
All Journal JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Minta Ito Lubis
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Library & Information Science

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Penerapan Strategi Perubahan Pemasaran Melalui Media Digital Pada Bulan Ramadhan di Kala Pandemi Covid-19 Minta Ito Lubis; Nuri Aslami
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 1 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi, dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to describe how the phenomenon of the Covid-19 Pandemic and the month of Ramadan that occurred in Indonesia can disrupt the stability of the economy in Indonesia, especially for MSME actors so that a marketing change strategy through digital media is needed to maintain business and develop business through the use of digital media. These changes can provide insight into the behavior of product marketers. The marketing strategy in this year's Ramadan is not enough if it only involves a plan that is in accordance with market conditions during the Covid-19 pandemic, but also needs to implement a good customer focus. The application of customer focus can be said to be a must in a product marketing effort. As a marketer, it is very important to pay attention to the quality of service. Considering that maximum service has major implications for customer satisfaction and ultimately has implications for the performance of the business being carried out, paying attention to the wishes of the community as a customer focus to produce a comprehensive strategy that is in accordance with the characteristics of the intended customer. If this can be combined well, product marketing in the month of Ramadan can be successful even though it is carried out in the midst of many limitations due to the Covid-19 pandemic. The results of this study provide various strategies that business actors can do, including selling by e-commerce, doing digital marketing, improving product and service quality, and establishing good relationships with consumers or establishing customer marketing relationships.
Analisis Perencanaan Supply Chain Management pada Seneca Coffe Studio Kota Medan Vania Sally Nabila; Minta Ito Lubis; Siti Aisyah
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 1 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi, dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of food and beverage sales is growing rapidly. One of the drinks that has experienced a large increase in sales is coffee. With the potential for the development of coffee sales, to have an advantage in the sales competition, Seneca Coffee Studio needs to implement Supply Chain Management. The purpose of using Supply Chain Management, where the most basic is to be able to align demand with existing supply. This research method is a qualitative method that focuses on analyzing the application of Supply Chain Management at Seneca Coffee Studio. The results of this study are the supplier selection process at Seneca Coffee Studio with the initial process of taking coffee beans from the Samosir coffee plantation to logistics distribution. The supply of coffee from Samosir coffee plantations to Seneca Coffee Studio greatly helps the distribution of coffee supplies to Seneca Coffee Studio outlets and has an impact on the sale of coffee drinks. The purpose of this study was to determine the process of supplier selection, logistics planning, and logistics distribution at Seneca Coffee Studio. This study uses qualitative methods with data collection techniques by observation and interviews.
Analisis Strategi Pemasaran Dalam Memasuki Pemasaran Global (Studi Kasus : MS Glow) Ridho Fachrozie; Elsa Zulfita; Minta Ito Lubis; Siti Hazrah; Suhairi Suhairi
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 2 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Skincare MS Glow has been successfully recognized by the people of the country. MS Glow has also succeeded in expanding its market by having agents and official members throughout Indonesia and abroad. Not only that, MS Glow has succeeded in presenting a beauty clinic so that its customers can do skin care with experts in their fields. Until now, MS Glow's skincare business continues to strengthen its marketing strategy so that it can continue to survive in the beauty industry. In achieving success can not be separated from the ability to read opportunities and take advantage of the momentum. Then create innovations to answer anxiety and desire in developing societies. The marketing strategy implemented by MS Glow includes promotions through advertisements. In this study, the authors used qualitative research methods, critical discussion of the author's point of view, as well as support for literature searches, citations, expert opinions, and previous findings on the subject. Sources of data obtained by researchers are not only basic data obtained from previous studies. Based on the results of research through observations that have been carried out through internet media sources and direct interviews with several MS GLOW branch managers in Medan City, there are several marketing strategies used by MS GLOW to be able to face global marketing.
Analisis Laporan Keuangan dalam Mengukur Kinerja Perusahaan dalam Rasion Likuiditas pada PT Kimia Farma (Persero) TBK Periode 2019-2020 Budi Dharma; Minta Ito Lubis; Ahmad Muharmansyah Rezeki Maulana
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 2 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kinerja finansial perusahaan bertindak sebagai ringkasan dari langkah-langkah yang diambil untuk mencapai tujuannya pada titik waktu tertentu dan sebagai standar yang digunakan untuk menilai seberapa sukses dalam melakukannya untuk menjaga stabilitas. Hasil keuangan dimasukkan dalam laporan keuangan tahunan perusahaan. Untuk menentukan alat apa yang sebaiknya digunakan untuk mengevaluasi kinerja keuangan PT, penelitian ini akan mengkaji analisis pelaporan keuangan yang selama ini dilakukan dalam Rasio Likuiditas Kimia Farma Tbk. Metodologi yang digunakan dalam penelitian ini adalah berbasis data kualitatif. Tahun 2019 hingga 2021, termasuk tahun-tahun sebelum, selama, dan setelah pandemi Covid-19 dicakup oleh laporan keuangan yang digunakan. Secara khusus, periode setelah pandemi, atau saat angka Covid-19 mulai menurun setelah memuncak pada tahun 2021, dimaksudkan. Ini masih belum terlalu efektif, meskipun hasilnya tampak membaik. Penilaian berkelanjutan tentang alasan mengapa hal ini tidak mungkin diperlukan bagi perusahaan untuk menunjukkan kinerja keuangan yang memuaskan. Sumber data yang dimanfaatkan untuk menguji kemajuan perusahaan dalam menjaga stabilitas, kinerja keuangan perusahaan menggambarkan langkah-langkah yang diambil pada titik waktu tertentu. Kinerja keuangan perusahaan dirinci dalam laporan keuangan tahunan. Tujuan dari penelitian ialah mempelajari analisis pelaporan finansial dengan menguji alat apa yang sebaiknya digunakan untuk mengevaluasi kinerja finansial PT. Memanfaatkan rasio likuiditas, Kimia Farma Tbk dengan Metodologi berbasis data kualitatif . Data sekunder : laporan keuangan yang diperoleh dari Bursa Efek Indonesia (BEI).
Co-Authors Ahmad Muharmansyah Rezeki Maulana Budi Dharma Elsa Zulfita Nuri Aslami Ridho Fachrozie Siti Aisyah Siti Hazrah Suhairi Suhairi Vania Sally Nabila