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The Implementation of Interactive Planning To Propose Strategic Solution For Tourism Promotion Rikantini Widiyanti; Narendra Radi Muhammad
Journal of Tourism Sustainability Vol. 1 No. 1 (2021): Volume 1 Number 1 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.887 KB)

Information distribution through digital platform helps business owner improve their performance in promotion to broader market without geographical barriers. Unfortunately, the use of digital platforms still does not meets success performance as marketing tools. Information in digital platform has not provided the update and accurate information of destination. Moreover, it effects in rising potential tourist awareness and experience satisfaction. The purpose of this paper is to investigate the promotional problem that effects tourist awareness of tourism destination and recommend the strategic solution to improve performance by concerning tourism stakeholder involvement. This study introduces creative problem solving as an approach to identify probability source of difficulties and recommend strategy solution of problems faced. Interactive Planning (IP) is proposed to investigate the problem and find the strategic recommendation related to destination promotional activities. A comprehensive strategic based study will enhance strength to previous study. Interview and Focus Group Discussion conducted to fill the information needed qualitatively. Wide-ranging roles by diverse backgrounds from five elements Penta Helix (government, academic, media, business, and community) able to strengthen promotion in integrated information manner. The proposed result that might be able to give effect positive in the long term in promotion of tourism sector.

Persepsi Wisatawan Milenial Terhadap Penerapan Smart Tourism di Museum Gedung Sate Rikantini Widiyanti; Resti Rahmawati; Narendra Radi Muhammad
Jurnal Pengembangan Wiraswasta Vol 23, No 2 (2021): JPW Edisi Agustus 2021
Publisher : LP2M Sekolah Tinggi Ilmu Ekonomi IPWI Jakarta

Kota Bandung merupakan salah satu tujuan wisata yang diminati dengan berbagai ragam jenis sumber daya. Potensi tersebut mendatangkan pangsa pasar wisatawan yang besar. Museum Gedung Sate adalah salah satu daya tarik wisata di Kota Bandung. Penerapan smart tourism di Museum Gedung Sate sukses mendatangkan 150 ribu wisatawan dalam satu tahun sejak diresmikan. Hal tersebut menjadi tantangan dalam upaya meningkatkan kunjungan dan mengembangan potensi museum, terutama di pandangan generasi milenial yang merupakan pangsa pasar terbesar di industri pariwisata. Penelitian ini berutjuan untuk mengevaluasi persepsi wisatawan milenial terhadap penerapan konsep smart tourism di Museum Gedung Sate. Metode kuantitati deskriptif dilakukan untuk memahami persepsi dari wisatawan milenial. Hasil penelitian didapatkan dimensi persepsi eksternal dan internal memberikan hasil positif dalam pembentukan persepsi terhadap penerapan konsep smart tourism. Selanjutnya, hasil penelitian dapat menjadi referensi pengelola museum dalam melakukan pengembangan smart tourism, serta menambah kajian empiris terkait smart tourism pada museum.Bandung city is one of the most popular tourist destinations with various types resources. This potential brings a large tourist market share. Gedung Sate Museum is one of the tourist attractions in Bandung city. The implementation of smart tourism at the Gedung Sate Museum has succeeded in bringing in 150 thousand tourists in one year since it was inaugurated. This is a challenge to increase number of tourist visits and develop the potential of museums, especially for the millennial generation who are the largest market share in the tourism industry. This study aims to evaluate the perception of millennial tourists on the application of the smart tourism concept at the Gedung Sate Museum. Descriptive quantitative method is used to understand the perception of millennial tourists. The results showed that the dimensions of external and internal perceptions gave positive results in the formation of perception towards smart tourism implementation. Furthermore, the research results can be used as a reference for museum managers in developing smart tourism, as well as adding to the scientific empirical study related to smart tourism in museums.

Bimbingan Teknis Kewirausahaan dan Pembuatan Rencana Usaha Jasa Wisata Curug Panganten Kabupaten Bandung Barat Deddy Saefulloh; Deddy Sobarna Sutaji; Syifaa Novianti; Rikantini Widiyanti; Sherly Raka Siwi Putri Utomo; Dinarsiah Chendraningrum
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 4 No 2 (2020): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v4i2.325

This article was written based on the Bandung State Polytechnic Community Service (PKM) activities in collaboration with BUMDES Desa Padaasih, West Bandung Regency to provide solutions to the problems of developing BUMDES in managing the tourism business in Curug Panganten. The BUMDES Desa Padaasih has problems that include limited village human resources related to entrepreneurial knowledge and insights for the management of BUMDES and the absence of a guide to planning the development of a tourism service business. Following up on this, Community Service activities have been carried out by the Bandung State Polytechnic by designing a Tourism Business Plan and providing Technical Guidance (BIMTEK) to administrators and activists of Padaasih Village BUMDES as partners. This activity has resulted in partners' understanding of tourism business management which includes Marketing, Business Strategy, Human Resource Management, Product Management, Technical Operational Management, and Marketing Tools and the creation of a Tourism Service Business Plan document as a guide so that BUMDES Desa Padaasih Cisarua KBB can develop a tourism business for improve the village economy.

PELAKSANAAN PEMBELAJARAN KEWIRAUSAHAAN DI PERGURUAN TINGGI VOKASI Rikantini Widiyanti
Prosiding Industrial Research Workshop and National Seminar Vol 12 (2021): Prosiding 12th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.77 KB)

PELAKSANAAN PEMBELAJARAN KEWIRAUSAHAAN DI PERGURUAN TINGGI VOKASI

Perancangan E-Guidebook sebagai Media Promosi Wisata Kuliner di Kabupaten Garut Rochlian Ta’wamaludin; Rikantini Widiyanti; Any Ariani Noor
Prosiding Industrial Research Workshop and National Seminar Vol 13 No 01 (2022): Vol 13 (2022): Prosiding 13th Industrial Research Workshop and National Seminar
Publisher : Politeknik Negeri Bandung

Wisata kuliner yang merupakan perjalanan yang didominasi kegiatan makan dan minum di suatu daerah kerap menjadi tujuan utama sebuah perjalanan. Banyaknya kuliner unik menjadi salah satu alasan wisatawan berkunjung ke Kabupaten Garut. Tingginya minat wisata kuliner dibuktikan dengan survei pra-perancangan dengan hasil 60% sebagai peminat wisata kuliner dari total 30 responden. Namun, belum adanya media promosi yang memuat informasi khusus terkait kuliner Garut menjadi kendala bagi wisatawan. Oleh karena itu, E-Guidebook dirancang sebagai media yang memuat informasi wisata kuliner Garut. Studi ini bertujuan untuk meningkatkan minat kunjungan berwisata di Kabupaten Garut, khususnya wisata kuliner. Media promosi ini memaparkan dengan jelas data dan fakta 29 objek wisata kuliner di Kabupaten Garut. Metode perancangan yang dilakukan adalah studi literatur, desk study dan observasi dengan tujuan mengumpulkan informasi penting untuk dicantumkan pada E-Guidebook. Dilakukan pula survei berupa kuesioner sebagai pendukung data terkait isi yang disajikan dalam E-Guidebook. Proses pembuatan E-Guidebook dilakukan melalui aplikasi Canva dan website anyflip.com sebagai editor untuk mendesain buku. Pembubuhan QR Code pada tiap halaman bertujuan untuk memberikan informasi lokasi objek yang dimaksud beserta menu yang disajikan. E-Guidebook yang berupa hasil dari studi ini tersedia pada Dinas Pariwisata dan Kebudayaan Kabupaten Garut dan dapat diakses oleh pengguna secara gratis.

Perancangan Buku Profil Wisata sebagai Media Promosi di Desa Wisata Lebakmuncang Annisa Nur Fitriani; Tamara Herlinda Erwin; Rikantini Widiyanti
Prosiding Industrial Research Workshop and National Seminar Vol 13 No 01 (2022): Vol 13 (2022): Prosiding 13th Industrial Research Workshop and National Seminar
Publisher : Politeknik Negeri Bandung

Buku profil wisata yang dimiliki oleh pengelola Desa Wisata Lebakmuncang sudah lama tidak diperbaharui baik dari isi informasi maupun tampilannya, sehingga promosi yang dilakukan kurang optimal karena informasi sudah tidak relevan. Perancangan proyek ini bertujuan untuk memperbaharui media promosi berupa buku profil wisata untuk mempromosikan destinasi kepada masyarakat pada umumnya dan khususnya untuk target pasar utama yaitu sekolah, sehingga dapat meningkatkan minat calon wisatawan untuk melakukan wisata ke Desa Wisata Lebakmuncang. Buku profil ini berisi mengenai komponen pariwisata 4A (attraction, accessibility, amenities, ancillary), sejarah, letak geografis, harga paket wisata yang ditawarkan, kontak pengelola, serta dilengkapi oleh foto kegiatan wisata. Selain itu, perancangan proyek ini memperhatikan tampilan melalui elemen visual, diantaranya warna, tipografi, ilustrasi, dan tata letak. Hasil dari perancangan buku profil ini akan digunakan dalam bentuk digital yang jangkauannya lebih luas dan bentuk fisik yang akan digunakan pihak pengelola dalam memasarkan secara langsung pada suatu instansi sekolah. Metode pengumpulan data dilakukan dengan observasi, wawancara kepada narasumber yaitu pihak pengelola desa wisata, studi literatur, serta pengumpulan data melalui kuesioner sebagai data kualitatif sebelum proyek dimulai juga sebagai timbal balik dari hasil proyek.

Perancangan E-Catalogue Sebagai Media Promosi Produk Paket Wisata PT. Ranata Air Network Tasya Amelia; Tamara Herlinda Erwin; Rikantini Widiyanti
Prosiding Industrial Research Workshop and National Seminar Vol 13 No 01 (2022): Vol 13 (2022): Prosiding 13th Industrial Research Workshop and National Seminar
Publisher : Politeknik Negeri Bandung

Perancangan e-catalogue memiliki tujuan untuk digunakan sebagai media promosi produk paket wisata domestik yang dimiliki oleh Ranata Tour, karena e-flyer sebagai media promosi sebelumnya belum dimanfaatkan dengan optimal. Isi dari e-catalogue terdiri dari beberapa paket wisata domestik yang dilengkapi dengan informasi mengenai destinasi wisata dan daya tariknya, aktivitas selama berwisata, fasilitas yang akan didapatkan, juga dilengkapi dengan informasi harga. Perancangan ecatalogue menggunakan teori strategi komunikasi dan pendekatan visual untuk membuat ecatalogue yang informatif, persuasif, dan memiliki desain yang menarik. Hasil perancangan ecatalogue diuji menggunakan model AIDA yang biasanya digunakan untuk menilai keefektifan suatu iklan atau media promosi. Metode pengumpulan data dilakukan dengan wawancara kepada pihak Ranata Tour, serta pengumpulan data menggunakan kuesioner sebagai data kualitatif sebelum proyek dimulai juga sebagai timbal balik dari hasil proyek, dan hasil penelusuran dari internet untuk informasi didalam e-catalogue. Hasil uji produk menggunakan model AIDA adalah e-catalogue memenuhi seluruh unsur AIDA karena membuat pembacanya melalui tahap attention, interest, desire, dan action untuk akhirnya memiliki keinginan membeli paket wisata yang ditawarkan.

Coffee Product Tourism Development Plan In Mekarsari Gambung Village Chandra Budhi Septyandi; Gundur Leo; Marceilla Suryana; Syifaa Novianti; Rikantini Widiyanti; Sherly Raka Siwi Putri Utomo
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 7 No 1 (2023): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v7i1.679

This article contains the Community Partnership Program (PKM) activities process, the Bandung State Polytechnic (Polban) collaboration with Mekarsari Gambung Village as its partner, which is in its second year. The problems faced by Mekarsari Gambung Village include the lack of competence of human resources in compiling and presenting qualified tourism products and not having adequate promotional tools to market these tourism products to prospective tourists. Solutions to partner problems offered from this PKM activity include preparing tourism products and making digital marketing tools. The output of the compiled PKM activities is in the form of trekking tour packages which are recorded in the form of an electronic guidebook and a website containing comprehensive information about Mekarsari Gambung Village as a tourism destination along with activities that tourists can carry out during their visit.

The Effect of Tourism Attraction and Destination Image on Tourist Motivation Bandung During COVID-19 Recovery Puspa Savira; Rikantini Widiyanti; Any Ariani Noor
Journal of Tourism Sustainability Vol. 2 No. 3 (2022): Volume 2 Number 3 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

For years Bandung could attract some tourists to visit. However, Covid-19 has crushed the tourism sector in the world, including Bandung City. Covid-19 changes behavior and visit intention to destination. According to a new situation, this research examines tourism motivation in visiting Bandung City through the influence of tourist attraction and destination image. This research was conducted in quantitative analysis, which collected data by distributing questionnaires to 114 respondents from random sampling. The sampling technique used was quota sampling where the number of the population was unknown and also the sample selection was not chosen at random but there were defined characteristics, namely that they were domestic tourists who had traveled to Bandung City. The analysis of this research uses Multiple Linear Regression. The results of this study can see tourist attractions that can attract foreign tourists, know the image of destinations from the city of Bandung, and prove that the variables of tourist attraction and image of destinations do not really affect the motivation of tourists who come to the city of Bandung.

The Implementation of Interactive Planning To Propose Strategic Solution For Tourism Promotion Rikantini Widiyanti; Narendra Radi Muhammad
Journal of Tourism Sustainability Vol. 1 No. 1 (2021): Volume 1 Number 1 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtos.v1i1.6

Information distribution through digital platform helps business owner improve their performance in promotion to broader market without geographical barriers. Unfortunately, the use of digital platforms still does not meets success performance as marketing tools. Information in digital platform has not provided the update and accurate information of destination. Moreover, it effects in rising potential tourist awareness and experience satisfaction. The purpose of this paper is to investigate the promotional problem that effects tourist awareness of tourism destination and recommend the strategic solution to improve performance by concerning tourism stakeholder involvement. This study introduces creative problem solving as an approach to identify probability source of difficulties and recommend strategy solution of problems faced. Interactive Planning (IP) is proposed to investigate the problem and find the strategic recommendation related to destination promotional activities. A comprehensive strategic based study will enhance strength to previous study. Interview and Focus Group Discussion conducted to fill the information needed qualitatively. Wide-ranging roles by diverse backgrounds from five elements Penta Helix (government, academic, media, business, and community) able to strengthen promotion in integrated information manner. The proposed result that might be able to give effect positive in the long term in promotion of tourism sector.

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