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All Journal Dinasti International Journal of Management Science
Ahmad Zaelani Adnan
Management Study Program, Universitas Pendidikan Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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EFFECT OF PRODUCTION STRATEGY PERFORMANCE ON BRAND ROYALTY Ahmad Zaelani Adnan; Dedy Kurnaendar; Eeng Ahman; Disman Disman; Tjutju Yuniarsih
Dinasti International Journal of Management Science Vol 3 No 4 (2022): Dinasti International Journal of Management Science (March - April 2022)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v3i4.1127

Abstract

A product strategy or product strategy is a plan that identifies the aims and objectives of a product and then describes a vision for achieving these goals. It helps link the project's vision to the actual methods used to implement it. A product strategy maps out the critical benchmarks against the creation, marketing, and distribution of any concept you plan to sell. They also provide a central plan that people can refer to guide their efforts and refine their overall business strategy. The food business is a potential business at this time. Factors that need to be considered in facing competition in the restaurant business include product and price. If these two factors are getting better and more attractive, it can make customers feel satisfied. If customers are satisfied, they will be loyal to the restaurant. This study aimed to determine the effect of the performance of the production strategy on brand royalties in companies and restaurants
Co-Authors Dedy Kurnaendar Disman Disman Eeng Ahman, Eeng Tjutju Yuniarsih, Tjutju