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Hesniati
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Analisis Pengaruh Variabel Makro yang Mempengaruhi Nilai Tukar Rupiah Hesniati; Ayu Fauzia Rahmah; Teddy Ricardo; Jessica Angelina; Wendy; Laurentcia Longli
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 6: Mei 2022
Publisher : CV. Ulil Albab Corp

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Abstract

Changes in economic conditions both domestically and internationally can have an impact on exchange rate stability. In this case, fluctuations in exchange rates are not only influenced by the law of supply and demand for foreign exchange in the market, but changes in market expectations also affect it. The research was conducted to determine the effect of several macro variables on the rupiah exchange rate. This research was conducted using multiple linear regression analysis method. The results of the study indicate that the macro variables that affect the rupiah exchange rate such as money supply, foreign exchange reserves, inflation and interest rates are different but significant.
Analisis Pengaruh Variabel Makro yang Mempengaruhi Nilai Tukar Rupiah Hesniati; Ayu Fauzia Rahmah; Teddy Ricardo; Jessica Angelina; Wendy; Laurentcia Longli
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 6: Mei 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (468.675 KB)

Abstract

Changes in economic conditions both domestically and internationally can have an impact on exchange rate stability. In this case, fluctuations in exchange rates are not only influenced by the law of supply and demand for foreign exchange in the market, but changes in market expectations also affect it. The research was conducted to determine the effect of several macro variables on the rupiah exchange rate. This research was conducted using multiple linear regression analysis method. The results of the study indicate that the macro variables that affect the rupiah exchange rate such as money supply, foreign exchange reserves, inflation and interest rates are different but significant.
Perancangan Strategi Promosi dan Pemasaran Produk melalui Media Sosial pada Toko Sembako Ahong Shieny Tan Putri; Hesniati
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 3 No. 2.2 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara
Publisher : Sistem Informasi dan Teknologi (Sisfokomtek)

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Abstract

Toko Sembako Ahong adalah UMKM yang bergerak dalam bidang penjualan produk yang menjadi kebutuhan pokok masyarakat seperti barang sembako. Pada tahun 2020, mitra mengalami penurunan pendapatan yang tajam sebesar 51.7%. Penurunan ini disebabkan oleh fenomena pandemi Covid-19 yang menghambat kegiatan operasional perusahaan. Pak Ahong selaku pemilik usaha mengaku bahwa pendapatan bersih yang diperoleh hanya cukup untuk membiayai kegiatan operasional dan kebutuhan sehari-hari, apalagi terdapat kejadian pandemi yang membuat pendapatan yang dihasilkan berkurang secara signifikan sehingga Pak Ahong ingin mencari cara untuk meningkatkan penghasilan usaha. Pada proyek pengabdian kepada masyarakat ini, dilakukan perencanaan dan pengimplementasian strategi pemasaran produk dengan memanfaatkan media sosial sebagai platform promosi agar bisa meningkatkan penghasilan usaha. Pengumpulan data dilakukan dengan cara wawancara dan obeservasi. Metode analisis dilakukan secara kualitatif dengan cara mengintepretasikan hubungan peningkatan omset dengan strategi promosi yang diimplementasikan. Hasil dari kerja praktek adalah omset per bulan mitra naik sebesar 9% dan jumlah pelanggan meningkat sebesar 18% semenjak berlakunya implementasi strategi promosi di media sosial. Berdasarkan dari hasil kerja praktek, dianjurkan kepada mitra agar terus melakukan perencanaan strategi promosi dan pengimplementasiannya karena terbukti bahwa promosi melalui media sosial dapat meningkatkan penjualan dan penghasilan usaha.
Co-Authors Ayu Fauzia Rahmah Jessica Angelina Laurentcia Longli Shieny Tan Putri Teddy Ricardo Wendy