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All Journal Jurnal Dinamika Ekonomi dan Bisnis JSSM Indonesian Journal of Early Childhood : Jurnal Dunia Anak Usia Dini Natural: Jurnal Pelaksanaan Pengabdian Bergerak Bersama Masyarakat
Noor Laila Ramadhani
Universitas Ngudi Waluyo
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Dinamika Ekonomi dan Bisnis

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Business Model Canvas (BMC) dalam Pengembangan Bisnis Fashion Muslim Setya Indah Isnawati; Noor Laila Ramadhani; Jaya Ramadaey Bangsa
Jurnal Dinamika Ekonomi & Bisnis Vol 20, No 1 (2023)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdeb.v20i1.3986

Abstract

The fashion industry in Indonesia needs business growth methods to withstand the Covid-19 epidemic and the growing cost of essential supplies. Kedjora Grosir is a micro, small, and medium-sized enterprise (MSME) in the Magelang Regency that deals in Muslim clothing and accessories, and it needs a plan to survive and grow in the face of the ongoing COVID-19 epidemic. The method employed was the Business Model Canvas (BMC). Qualitative descriptive methods were used, with both primary and secondary sources, to complete the study. The objective of the study is to use the Company Model Canvas (BMC) and the SWOT analysis to choose a winning business plan (Strength, Weakness, Opportunity and Threat). Incorporating e-commerce companies as business partners, developing websites for product marketing, and working with the young mothers’ community were components of the research and the findings of the SWOT analysis constituted an improvement plan. The value proposition also includes advising shoppers on how best to pair various clothing items. The owner of Kedjora Grosir, a Muslim clothing retailer, can use the study findings to shape the company's future
Co-Authors Abdul Aziz Ahmad Ali Arda Raditya Tantra Dhega Febiharsa Jaya Ramadaey Bangsa Mona Inayah Pratiwi Setya Indah Isnawati Swantyka Ilham Prahesti Teguh Harso Widagdo