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All Journal Jurnal Informatika dan Komputasi STMIK Indonesia Jakarta Global Medical and Health Communication Ekonomi Bisnis Journal of Economic, Bussines and Accounting (COSTING) Kumawula: Jurnal Pengabdian Kepada Masyarakat Sinergitas Multidisiplin Ilmu Pengetahuan dan Teknologi (SMIPT) Jurnal Abdimas Sangkabira International Journal of Education, Social Studies, And Management (IJESSM) Paulus Civil Engineering Journal Proceeding National Conference Business, Management, and Accounting (NCBMA) Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi E-Amal: Jurnal Pengabdian Kepada Masyarakat
Elizabeth Yohanes
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Journal : International Journal of Education, Social Studies, And Management (IJESSM)

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Analysis of Coffee Shop Digital Marketing Strategy through Social Media to Increase Product Sales Achmad, Gusti Noorlitaria; Elizabeth, Elizabeth; Ridwan, Mochamad; Noorfitri, Karin Cetta Putri; Sofiansyah, Agus
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.377

Abstract

This research aims to analyze coffee shop digital marketing strategy through social media to increase product sales. The approach in this investigate may be a quantitative approach. The population in the study was 30 Coffee Shops in Medan City. Samples were taken randomly from as many as 30 Coffee Shops in Medan City. Theory testing in this inquire about path analysis. Theory testing in this inquire about path analysis. The research results show that digital marketing strategy has a significant effect on social media in Coffee Shops in Medan City. Digital marketing strategy has a significant effect on increase product sales in Coffee Shops in Medan City. Social media has a significant effect on increase product sales in Coffee Shops in Medan City. Digital marketing strategy has a significant effect on increase product sales through social media in Coffee Shops in Medan City.
Co-Authors Adriel, Nicholas Ardianti, Dian Arif Fagrin Lande Azaria, Andrea Christina Christina Cristional Lokananta, Arbi Dewi Kusumaningsih Dewi Murtiningsih Diana Krisanti Jasaputra Dinulfy R. K. S, Lasty Djoko Harsono Donny Dharmawan Emma Budi Sulistiarini Fitrian, Eltrit Bima Florence Leony, Florence Gusti Noorlitaria Achmad Kusuma, Ari Lestari, Alvera Sinta Lohana Juariyah, Lohana M. Djae, Zaim Katarabumi Melina Hermawan Mochamad Ridwan, Mochamad Mohammad Anwar, Mohammad Mohammad Syafrullah Muhammad Lukman Hakim, Muhammad Lukman Noorfitri, Karin Cetta Putri Novia, Giovani Paranna, Roland Pudoli, Ahmad Rachman, Rais Rini Lestari Risti Octaria Santosa, Sonny Sartika, Fani Setiono, Devit Singgih, Hanna M. Sofiansyah, Agus Teresa Liliana Wargasetia Triwacananingrum, Wijaya Triyono Patelle Usino, Wendi Wawolangi, Kristian Yosua Wicaksono, Bintarto Winda Halim, Winda Wulandari Wulandari Y.A. Kondo, Andre