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All Journal English and Literature Journal TAHKIM Al-Iqtishadiyah: Ekonomi Syariah dan Hukum Ekonomi Syariah Lingue : Jurnal Bahasa, Budaya, dan Sastra Jihbiz: Jurnal Ekonomi, Keuangan dan Perbankan Syariah Indonesia Auditing Research Journal Amal: Jurnal Ekonomi Syariah Mangente: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen Advantage: Journal of Management and Business IJEIRC IJBLPS Jurnal Intelek Dan Cendikiawan Nusantara Nomico Rangkiang: Journal of Islamic Economics and Business
Arizal Hamizar
Institut Agama Islam Negeri Ambon
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Feasibility Analysis of Boba Beverage Business In Ambon City: Case Study Based on Porter's Five Forces Triadi Mulyanto; Arizal Hamizar
Rangkiang: Journal of Islamic Economics and Business Vol. 2 No. 1 (2024): Islamic Economic
Publisher : Denisya Smart Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70072/rangkiang.v2i1.12

Abstract

This study aims to analyze the feasibility of boba beverage business in Ambon City using the Five Forces Porter approach. The research method used is descriptive qualitative by collecting data through interviews, observations, and literature studies. The analysis is done using the concept of Five Porter Forces, namely the competition between existing competitors, supplier negotiation power, buyer negotiation power, the threat of new entrants, and the threat of substitute products. The results show that the boba beverage industry in Ambon City has a significant potential and is still growing. The competition between existing competitors is relatively high with several well-known brands in the market, but there is still an opportunity to develop through innovative products and proper promotion. Supplier negotiation power is also relatively high due to the need for specialized raw materials, but there are several alternative suppliers that can be utilized. Buyer negotiation power is quite low because boba drinks are considered a premium product with a relatively high price. The threat of new entrants is relatively low due to several entry barriers in this industry, such as high investment costs and the difficulty of obtaining high-quality raw materials. The threat of substitute products is relatively low because boba drinks have a unique taste and a fairly loyal customer base.
THEORETICAL EXPLORATION OF DATA-DRIVEN DECISION-MAKING IN DIGITAL MARKETING Arizal Hamizar; Afdhal Yaman; Mohammad H Holle
International Journal of Economic Integration and Regional Competitiveness Vol. 1 No. 3 (2024): International Journal of Economic Integration and Regional Competitiveness
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v1i3.60

Abstract

In the rapidly evolving landscape of digital marketing, the utilization of data-driven decision-making strategies has become imperative for organizations to stay competitive. This study employs a theoretical exploration methodology to investigate the intricate dynamics of data-driven decision-making in digital marketing. Through a systematic review and analysis of existing theories, concepts, and frameworks, the research aims to construct a comprehensive understanding of the theoretical underpinnings guiding decision-making processes in the digital marketing domain. Key theoretical constructs and models relevant to data analysis techniques, consumer behavior, market trends, and marketing strategy formulation are critically evaluated to elucidate the conceptual foundations of data-driven decision-making. By synthesizing insights from multiple disciplines, including marketing, information technology, and decision sciences, the study develops an integrative theoretical framework that provides a nuanced understanding of the complexities inherent in contemporary digital marketing practices. The findings contribute to the advancement of theoretical knowledge in the field and offer valuable insights for both academia and industry practitioners seeking to leverage data-driven approaches in their marketing strategies.
THE ROLE OF E-COMMERCE BASED ON MARKETING 4.0 IN BUSINESS TRANSFORMATION Arizal Hamizar; Mohammad H Holle; Jacsy Tubalawony
International Journal of Business, Law and Political Science Vol. 1 No. 3 (2024): International Journal of Business, Law and Political Science
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijblps.v1i3.59

Abstract

This research investigates the role of e-commerce based on Marketing 4.0 in the transformation of businesses in the digital era. Through a theoretical study approach, the research aims to provide insights into the interplay between e-commerce, Marketing 4.0, and consumer behavior. The study begins by formulating clear research questions centered around the impact of e-commerce in the current digital landscape. Extensive literature review is conducted to identify relevant theoretical sources, including scholarly journals, books, articles, and publications related to e-commerce, Marketing 4.0, and consumer behavior. The findings of the study are synthesized into a coherent exposition, which offers a nuanced understanding of the role of e-commerce based on Marketing 4.0 in shaping business strategies and consumer behavior. Practical implications for companies seeking to develop effective marketing strategies in the dynamic digital landscape are discussed, along with suggestions for further research. Overall, this research contributes to the understanding of the evolving role of e-commerce and Marketing 4.0 in driving business transformation in the digital age.
SERVICE QUALITY AND CONSUMER PROTECTION LAWS IN THE PARKING INDUSTRY: AN IMPLICATIONS FOR CONSUMER SATISFACTION Husin Wattimena; Arizal Hamizar; Hasan; H. Rajab
International Journal of Business, Law and Political Science Vol. 1 No. 3 (2024): International Journal of Business, Law and Political Science
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijblps.v1i3.62

Abstract

The examination of consumer protection laws in the parking sector in Ambon constitutes the primary focus of this study, emphasizing the breaches in service quality that result in customer discontentment and unfavorable perceptions of service provision. Employing the SERVQUAL framework, the study delves into the identification of the five pivotal dimensions of service quality pivotal to customers, encompassing tangibles, reliability, responsiveness, assurance, and empathy. Employing a qualitative research methodology, the investigation scrutinizes both customer and parking attendant experiences, endeavoring to discern the underlying factors contributing to service quality transgressions within the industry. The research findings underscore the pressing necessity for enhanced implementation and enforcement of consumer protection regulations, alongside the establishment of efficient complaint resolution mechanisms to address customer grievances. Furthermore, the study elucidates various factors contributing to service quality violations, including deficient training protocols, absence of licensing requirements, and ineffective regulatory frameworks. It advocates for proactive measures by policymakers and employers to rectify these issues, emphasizing the imperative of adequately training, equipping, and licensing parking attendants to ensure the delivery of exemplary service standards to customers.
Consumer Behavior of Panic Buying Towards the Spread of the Sars-Cov-2 Virus in Ambon City Arizal Hamizar
Al-Iqtishadiyah: Ekonomi Syariah dan Hukum Ekonomi Syariah Vol 9, No 2 (2023): Jurnal al-Iqtishadiyah
Publisher : Fakultas Studi Islam Universitas Islam Kalimantan Muhammad Arsyad Al Banjary

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/iqt.v9i2.14010

Abstract

This study aims to determine how the risk perception factor and the risk attitude factor change the Intentional Behavior and Actual Behavior of consumers so that they do panic buying during the COVID-19 pandemic in Indonesia, especially in Maluku. The approach used is qualitative research with the type of case study. Data was collected by interview and observation, with data analysis techniques of data reduction, data display, and verification. S-O-R and TPB are used to see consumer panic buying behavior during a pandemic. The results of the study show that there are stimuli that influence behavior, including: Stimulus of familiarity, controllability, and information/risk exposure. These stimuli form Risk Perception and then become Risk Attitude.
ANALISIS SENTIMEN BAHASA PADA ULASAN DALAM MEMPENGARUHI CITRA MERK PRODUK Arizal Hamizar
Lingue : Jurnal Bahasa, Budaya, dan Sastra Vol. 5 No. 1 (2023): Kajian Bahasa, Budaya dan Sastra
Publisher : LP2M IAIN Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33477/lingue.v5i1.5378

Abstract

AbstractThis study aims to analyze the sentiment of consumer reviews language towards the formation of brand image of a product in the context of online purchasing. This research focuses on how the language used in consumer reviews can influence perceptions of a product's brand image. A qualitative method is employed to gain in-depth insights into how consumers respond to existing product reviews. The sample consists of consumers who actively read other consumers' reviews before making a purchase. The results of the research show that sentiment language plays a role in shaping consumers' perceptions of a product's brand image. Positive sentiments in reviews tend to reinforce a positive brand image, while negative sentiments tend to damage it. The interpretation of sentiments is influenced by how much they align with consumers' preferences and their intensity. Strong sentiments have a more significant impact on brand image formation. Contextual factors and product characteristics also play a role in the influence of sentiment language on brand image. Products that are important to consumers have a greater impact of sentiment on brand perception.Keywords: Sentiment Language, brand image, reviews  AbstrakPenelitian ini bertujuan untuk menganalisis sentimen bahasa ulasan konsumen terhadap pembentukan citra merek produk dalam konteks pembelian online. Penelitian ini difokuskan pada bagaimana bahasa yang digunakan dalam ulasan konsumen dapat mempengaruhi persepsi terhadap citra merek suatu produk. Metode kualitatif digunakan untuk mendapatkan wawasan yang mendalam tentang bagaimana konsumen merespons ulasan produk yang ada. Sampel terdiri dari konsumen yang secara aktif membaca ulasan konsumen lain sebelum melakukan pembelian produk. Hasil penelitian menunjukkan bahasa sentimen memiliki peran dalam membentuk persepsi konsumen terhadap citra merek produk. Sentimen positif dalam ulasan cenderung memperkuat citra merekpositif, sementara sentimen negatif cenderung merusak citra merek. Interpretasi sentimen dipengaruhi oleh sejauh mana sentimen tersebut sejalan dengan preferensi konsumen dan intensitasnya. Sentimen yang sangat kuat memiliki dampak yang lebih signifikan pada pembentukan citra merek. Faktor kontekstual dan karakteristik produk juga memainkan peran dalam pengaruh bahasa sentimen pada citra merek. Produk yang penting bagi konsumen memiliki dampak sentimen yang lebih besar pada persepsi merek.Kata Kunci: Bahasa Sentimen, Citra Merek, Ulasan
Co-Authors Afdhal Yaman Aidia Umagapi Andi Masniati Asmi Ningsi Umasugi Baharuddin, Didin Fadli Fendi Malawat Fitria Karnudu H. Rajab Hasan Husin Wattimena Jacsy Tubalawony Jacsy Tubalawony Kamaruddin Kamaruddin Kamaruddin La Abdul Zayl Mohammad H. Holle Muammar W Maruapey Muammar W. Maruapey Muammar Wijayanto Maruapey Muhammad R Nacikit Nahria Latuconsina Santi Ode Siti Nur F. Hatapayo Sunari Syed Ismail Syed Mohamad Triadi Mulyanto