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All Journal Ensiklopedia of Journal Tourism Scientific Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Kontigensi: Jurnal Ilmiah Manajemen International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan
Danudara, Ananta Budhi
Politeknik Pariwisata NHI Bandung
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Can the Customer Satisfaction Mediate the Relationship between Service Innovation on Revisit Intention?: A Study on Hotel Industry Danurdara, Ananta Budhi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2410

Abstract

This study aims to determine the effect of service innovation on revisit intention through customer satisfaction as an intervening variable. This research was conducted at the RedDoorz hotel located in Bandung Indonesia. The sample of this research was the hotel visitors at RedDoorz hotel. A total of 261 questionnaires were distributed, and 207 were returned. So that the sample in this study was as many as 207 respondents. The data analysis technique used is structural equation modeling. The results show that there is a positive and significant effect between service innovation on revisit intention, there is a positive and significant influence between service innovation and customer satisfaction, there is a positive and significant influence between customer satisfaction and revisit intention. Customer satisfaction mediates the relationship between service innovation and revisits intention positively and significantly.
A Study of Service Quality on Customer Satisfaction and its Impact on Customer Loyalty: The Case of Food and Beverage Industry in Bandung Danurdara, Ananta Budhi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2910

Abstract

The purpose of this study was to determine the effect of service quality on customer satisfaction and its impact on customer loyalty. The research was conducted in the food and beverage industry sector in the city of Bandung. Participants in this study were customers in the culinary industry in the city of Bandung, with a total of 135 respondents. The data that has been collected was analyzed using path analysis. The results showed that there was an influence between service quality and customer satisfaction. There is an influence between service quality and customer loyalty. Job satisfaction also affects customer loyalty positively and significantly. Job satisfaction is able to mediate the relationship between service quality and customer loyalty. It is recommended that the food and beverage industry in the city of Bandung improve the quality of service, and also increase customer satisfaction.
Pengaruh Pemasaran Eksperimental dan Pemasaran Kerelasian Pelanggan terhadap Nilai Pelanggan serta Implikasinya Terhadap Loyalitas Pelanggan Hotel Ananta Budhi Danurdara
Kontigensi : Jurnal Ilmiah Manajemen Vol 4 No 2 (2016): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (37.204 KB) | DOI: 10.56457/jimk.v4i2.30

Abstract

The research objective is to get empirical evidence and found the clarity of the phenomenon, as well as the conclusion about experiential marketing implementation, Marketing Customers Relationship in creating customer value it’s Implications towards customer loyalty at star hotel of 3, 4 and 5 in the city of Bandung and West Bandung Regency. The results are expected to benefit from the practical terms and also contributed to the development of management science, especially marketing management. This study uses a quantitative approach with descriptive inductive method, namely collecting, presenting, analyzing, and testing hypotheses, and to develop conclusions and suggestions. Results showed the application of experiential marketing according to the perception of new customers included in the category quite well; the application of customer relationship marketing in both categories; the application of customer value under the category quite well; customer loyalty under the category of pretty loyal; marketing experiential marketing and customer relationship significantly affect customer value star hotel in the city of Bandung and West Bandung regency. Results of the study confirmed the importance of experiential marketing implementation and marketing customer’s relationship because it can increase customer value, which also has implications for customer loyalty star hotel in the city of Bandung and West Bandung regency.
Building Customer Loyalty in Destination: A Case Study in Pelangi Island Jakarta Ananta Budhi Danurdara; Aries Riswandi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4793

Abstract

This dissertation aims to investigate the level of tourist's destination loyalty and satisfaction towards Pelangi Island. In addition, this study aims to reveal whether there is an influence between brand equity, tourist satisfaction, and decision making on customer loyalty. The results of this study are expected to be useful for managers in planning the development of appropriate tourism development strategies to increase customer loyalty. The research method used quantitative methods using a data collection tool in the form of an online survey questionnaire. In this study, the samples are people who like traveling especially to Thousand Islands, specifically Pelangi Island. The sampling technique used by the author to collect data is non-probability sampling with snowball sampling method and it has obtained 181 respondents. The data obtained were then analysed in form of tables, charts, and graphs. To conclude the study, the author presented the main findings based on the data that has been analysed. Some ideas were also recommended concerning developing the island's brand and product offering.
A Critical Assesment of Marketing Strategies that Attract Visitors to Heritages Destination of Indonesia Ananta Budhi Danurdara; Digma Khariza Rifanggi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3823

Abstract

This research aims to review from previous literature about heritage marketing, to analyze an effective marketing strategies that attract visitors to visit heritage sites in Indonesia, and offers recommendations of marketing strategies to less popular heritage destinations in Indonesia. This study uses a quantitative approach.  This research has a pretty wide range of target population, on the very least are people aged above 16 who ever travel or aware of tourism activity. The Google Forms questionnaire was distributed via media social network and direct e-mail on 4th March 2021. After the research is conducted, the collected raw data need to be process by mean to make it understandable which include converting it to an easier to understand forms such as pie chart, table, etc. To do that, SPSS and Microsoft Excel are used to process the raw data. We find that the awareness on Indonesia heritage tourism is still in moderate level, leaving plenty of room for promotion activities to increase awareness. Pull factors such as the attractiveness of the destination, on-going event within the tourism location, and the culture present in the destination are the major considerations in tourist travel decision to visit heritage site. Promoting the heritage site’s authenticity is considered an effective marketing strategy as it will be an addition of pull factor to influence tourist visit. UNESCO’s World Heritage Site title is approved to be used as a value-added branding for heritage destination. There are certain perceptions that Indonesia heritage tourism attractions are currently branded or associated which in descending order are: tropical setting, flora & fauna, foods, and low cost. Further maximizing these affiliated perceptions will potentially increase the market position of Indonesia heritage tourism.
PENGARUH MOTIVASI, PERSEPSI DAN SIKAP TERHADAP KEPUTUSAN MENGINAP DI HOTEL SYARIAH KOTA BANDUNG Rattikah Fitrianty; Ananta Budhi Danurdara; Atang Sabur Safari
Ensiklopedia of Journal Vol 2, No 2 (2020): Vol 2 No 2 Edisi 1 Januari 2020
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (75.776 KB) | DOI: 10.33559/eoj.v2i2.416

Abstract

This research is to find out the influence of motivation, perceptions and attitudes of consumers towards the decision to stay in a sharia hotel in Bandung. The sampling technique used accidental sampling of 100 respondents. The locus of this research is the Sharia hotel in Bandung. This research uses a quantitative approach with explanatory research design, this research is designed aimed at establishing the relationship of influence between the variables studied, therefore this research is referred to as correlational research, and using path analysis techniques. This research data collection method uses a survey method using a questionnaire. From the results of data processing carried out that the test results showed that partially Motivation factor (X1) to the decision of visiting customers (Y) was 0.25%, for the influence of Perception (X2) on the decision to stay overnight (Y) by 35.7%, and for the influence of attitude (X3) on the decision to stay by 10.3% and for the influence of Motivation (X1), Perception (X2) and attitude (X3) towards the decision to stay (Y) by 72.6%. Implications of sharia hotel research need to improve services and products related to consumer perception, which include performance, product and service features and quality of products and services, as well as the need for improvements in marketing, and renewal that adjusts both in terms of facilities and infrastructure in order to attract consumers and more.
The Impact of Front Office Service Quality on Customer Satisfaction: Evidence from Hospitality Sector in West Java Ananta Budhi Danurdara; Nisrina Andranaswari Paramitha
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6074

Abstract

This study aims to explain and explore the links between service quality and customer satisfaction, emphasizing front-office service quality, and to explore the effect of the service quality of front-office staff at the Hospitality Sector in West Java on customer satisfaction. This study uses qualitative methods and relies on primary data derived from questionnaire responses. The number of respondents is 215 guests who are currently staying or have stayed at Hospitality Sector in West Java. The sampling technique was carried out by purposive sampling. The analysis was done descriptively, and it shows the analysis of service quality, guest expectation analysis, guest satisfaction analysis, gap analysis between two variables, and correlation analysis. The results of the study concluded that customer satisfaction with the services provided by the front office staff of Hospitality Sector in West Java as a whole has only reached 69.45%. Customers are most satisfied with the tangible dimension (X5), followed by the reliability dimension (X1), empathy dimension (X4), assurance dimension (X3), and responsiveness dimension (X2). Based on the correlation tests, it was found that the service quality (X) of the front office at Hospitality Sector in West Java has a positive effect on customer satisfaction (Y). To increase customer satisfaction, it is suggested to Hospitality Management in West Java to make service improvements, especially in the responsiveness dimension (X2). Furthermore, the management of Hotel in West Java can conduct the training program on delivering service and repair or replace the equipment that used in the front-office area to ensure comfort for guests. 
Strategi Promosi untuk Homestay di Desa Wisata Pager Harjo Kecamatan Samigaluh, Kab. Kulon Progo, Provinsi Daerah Istimewa Yogyakarta Ananta Budhi Danurdara; Rudy Parlindungan Siahaan; Lucky Karsuki; Nor Ismawanto Choirudin; Wanti Arum Wanti
Tourism Scientific Journal Vol. 8 No. 1 (2022): Vol 8 No 1 Desember 2022
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v8i1.234

Abstract

Kulon Progo Regency has many tourist destinations spread throughout the Kulon Progo Regency, both natural tourism, educational tourism, and religious tourism. One of them is in the Menoreh Mountains which is located in Samigaluh District, especially in the Pagerharjo Village area. Pagerharjo Village is one of the Tourism Villages which has various tourism potentials, both natural panoramas, arts, culture, customs, culinary and so on. To accommodate tourists who come to enjoy tourism potential, many homestays are developing which are still managed by traditional owners so that the occupancy of these homestays is still small. Therefore a marketing strategy is needed, namely the right promotion to increase the occupancy rate of homestay rooms. This research was conducted using a qualitative descriptive method. The results showed that the promotion strategy that had been carried out was not planned in advance, only aimed at family guests and was still carried out using WOM (words of mouth). Promotions carried out through social media (facebook and Instagram) have not been carried out optimally and are not updated continuously. Expansion of the target market and promotional media through social media can be made more active and targeted to increase homestay occupancy rates. Besides, the role of KOMPEPAR/POKDARWIS is very important in assisting homestays so that they can develop promotional strategies that will be and have been carried out.
Chinese-Indonesian Culture: Shedjit Toapekong Cultural Carnival In Tegal City Joseph Aldo Irawan; Liviandry Dwi Handayani; Mohammad Hiqmah Ameirindo; Ananta Budhi Danurdara
International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities Vol. 1 No. 4 (2023): November : International Journal of Education, Language, Literature, Arts, Cult
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/ijellacush.v1i4.407

Abstract

Indonesian culture is diverse, especially in terms of culture and religion. This diversity is a positive value the community owns as a form of tolerance for diversity. One of the proofs is the existence of people of Chinese-Indonesian descent, who have lived in Indonesia since ancient times until now, one of which is in the city of Tegal. The entry of Chinese culture gave birth to a new culture that merged into a new adaptive culture in Indonesia. One such adaptive culture is shedjit toapekong. Research with qualitative descriptive methods, assisted by literature studies and supported by documentation, makes the resulting research present better results and reliable validation. The aim is to show the tolerance and collaboration of residents in the form of cultural relay activities carried out in the city of Tegal. The role of participation of all communities in this event illustrates the beauty of tolerance so that culture will continue to be maintained and can be passed on to the next generation with adaptive and collaborative results with local culture.
Perencanaan Produk Paket Wisata Heritage di Paguyuban Pelestarian Budaya Bandung Ananta Budhi Danudara
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 1 No. 1 (2017)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v1i1.3

Abstract

Paguyuban Pelestarian Budaya Bandung (Bandung Heritage) is a non profit organization moving to execute activity of conservation for physical heritage plant in Bandung. The activities of Bandung Heritage are inventorying historic landmark and cultural landscapes, acting as an advisory body to public and private sector organizations requiring specialist- conservation advice, held the exhibitions, performances and other artistic and cultural events; publishing books of heritage building in Bandung. There must be the other alternative way to support the conservation of heritage building in Bandung besides the. above things that Bandung Heritage did. The alternative way is to plan the heritage tour package in Bandung. The compilation of heritage tour package is based on the tour components such as attraction, facility and accessibility. The components were analyzed in order to become a competent supplementary factor for the activity of heritage tour in Bandung
Co-Authors Anjani Anjani Aries Riswandi Atang Sabur Safari Choirudin, Nor Ismawanto Digma Khariza Rifanggi Dwi Apriyanti Kumalasari Fitrianty, Rattikah I Gusti Agung Gede Witarsana Iyad Abdallah Al- Shreifeen Joseph Aldo Irawan Liviandry Dwi Handayani Lucky Karsuki Mohammad Hiqmah Ameirindo Nenden Hendayani Nisrina Andranaswari Paramitha Rahma Helal Al_ Jbour Rattikah Fitrianty Rudy Parlindungan Siahaan Wanti Arumwanti Zeni Zainal Muis