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All Journal Enrichment : Journal of Management INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Nenden Hendayani
Universitas Sali Alaitam, Indonesia
Religion Humanities Economics, Econometrics & Finance Social Sciences Other

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Fund financial management strategy effort to improve accountability and sustainability of village government leadership Asdi; Nur Sitti Khumairoh; Muhamad Risal Tawil; Agustian Zen; Nenden Hendayani
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

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This paper's research aimed to collect practical information concerning village financial management activities and methods for strengthening the accountability and sustainability of village government leadership. Several studies have been conducted to assess the efficacy and advantages of the Village Fund allocation budget. Only some studies, however, have looked at village financial management data management techniques that are responsible and sustainable for village government leadership. Methods for managing village money are adopted that adhere to the purposes and objectives of the village budget and improve the dignity of village-level leadership via efficient governance following existing legislation. Following the acquisition of various supporting documents, we evaluated them using a phenomenological technique, a tool we used to comprehend the phenomena of a Village-related problem. We can summarize the results, among others, that we get the function of village fund allocation intended for accelerating the development of village governance as well as an implementation strategy including accountability financial planning and a system of accountability for using these funds following the stages and policies determined by the central government and followed by adaptation to the interests of the local Village. Thus this study may be helpful for further studies.
REVOLUTIONIZING SOCIAL MEDIA MARKETING THROUGH AI AND AUTOMATION: AN IN-DEPTH ANALYSIS OF STRATEGIES, ETHICS, AND FUTURE TRENDS Doby Indrawan; Yorman Yorman; Muhamad Stiadi; Nenden Hendayani; Al- Amin
INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) Vol. 3 No. 1 (2024): IN PRESS JANUARY
Publisher : ADISAM PUBLISHER

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This comprehensive analysis delved into the transformative potential of artificial intelligence (AI) and automation in social media marketing. We explored many strategies and insights that have redefined how businesses engage with their audiences in the digital age. Our investigation began by acknowledging the profound impact of AI and automation technologies on the marketing landscape, particularly within the dynamic domain of social media. These innovations ushered in a new era of data-driven decision-making, hyper-personalization, and efficiency, enabling marketers to create more targeted and impactful campaigns. A key finding of our analysis was the pivotal role of AI in audience segmentation and targeting. Through real-time data analysis, marketers could identify and engage their ideal audience segments with exceptional precision, optimizing resource allocation and campaign effectiveness. We also highlighted the emergence of AI-driven chatbots and virtual assistants, revolutionizing customer service and engagement on social media platforms. These 24/7 available, personalized interaction tools significantly enhanced the overall customer experience. However, amidst the transformative potential of AI and automation, we emphasized the ethical responsibilities accompanying these advancements. We stressed the need for transparency, data privacy, and fairness in AI-driven marketing practices. Upholding these principles ensures trust, a cornerstone of long-term success. In conclusion, our analysis illuminated the remarkable potential of AI and automation in revolutionizing social media marketing. As we move forward into this era of technological transformation, we must do so with a steadfast commitment to innovation and ethical integrity, shaping a marketing landscape that benefits businesses and consumers alike.
STRATEGIC MARKETING TRANSFORMATION THROUGH BIG DATA UTILIZATION: IN-DEPTH ANALYSIS OF TRANSLATING GIGANTIC INFORMATION INTO DECISIONS INFLUENCING TACTICAL AND BUSINESS STRATEGIES Ananta Budhi Danurdara; Anjani Anjani; Nenden Hendayani; Rahma Helal Al_ Jbour; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
Publisher : Adisam Publisher

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In today's data-driven landscape, the convergence of strategic marketing and Big Data catalyzes a transformative journey for organizations. This research, comprising a comprehensive analysis, explores the profound impact of Big Data on reshaping marketing strategies. Delving into the intricate dynamics of decision-making processes, the study elucidates how vast data sets influence tactical and business strategies. With an emphasis on translating gigantic information into actionable insights, the research unveils the symbiotic relationship between data-driven decision-making and organizational agility. The abstract underscores the pivotal role of Big Data in enhancing customer engagement, informing targeted promotions, and contributing to broader business objectives. A critical evaluation of existing literature identifies strengths and weaknesses in current studies, emphasizing the need for in-depth exploration into industry-specific contexts and ethical considerations. In considering future directions, the study anticipates a continued evolution toward more sophisticated analytics tools, including artificial intelligence and machine learning. The implications for businesses involve staying abreast of emerging trends, investing in advanced analytics capabilities, and addressing ethical considerations. This research contributes to a comprehensive understanding of leveraging Big Data for strategic marketing transformation, offering insights into the dynamic intersection of data-driven decision-making and organizational success.
Co-Authors Agustian Zen Al- Amin Anjani Anjani Asdi Danudara, Ananta Budhi Doby Indrawan Iyad Abdallah Al- Shreifeen Kasman, Yorman Muhamad Risal Tawil Muhamad Stiadi Nur Sitti Khumairoh Rahma Helal Al_ Jbour