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Sani Rusminah
Program Studi Akuntansi, Fakultas Ekonomi, Universitas Islam Lamongan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Journal : Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan

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Statistik Deskriptif Keputusan Pembelian Konsumen Melalui Branding Produk Sani Rusminah; Muhamad Taufik
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 2 (2023): Juni : MASIP
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v1i2.220

Abstract

During the pandemic, public interest in cycling has increased. The impact of cycling on society in Indonesia can also be seen from the sales aspect. Compared to the previous year, bicycle sales in 2020 increased by 40%. Of this increase, the most prominent is public interest in imported bicycles, one of which is Canyon. In Indonesia itself, there are various kinds of bicycle brands, ranging from imported or local components, with various models and price ranges. Therefore, it is necessary to make efforts from Canyon producers to increase purchase intention in Canyon bicycle products.
Co-Authors Anik Fadlilah Anik Fadlilah Bagus Subiantoro Dicafatikha Rizqi Elly Ahsan Evi Yulia Fajriyah Kurnia Laili Indira Shofia Maulida Levia inggrit sayekti Marsha Savira Agatha Putri Marsha Savira Agatha Putri Mufid Dahlan Muhamad Taufik Muhammad Chusnul Khitam Muhammad Chusnul Khitam Muhammad Khafid Muhammad Taufik Rosyad Haqiqi Ruswaji susanti, Ike Wahyuni wahyuni wahyuni Wahyuni Wahyuni Yulia Putri Yani Zulyanti, Noer Rafikah