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ANALISIS PELAYANAN PUBLIK DAN RELATIONSHIP MARKETING TERHADAP LOYALITAS NASABAH DI BANK PERKREDITAN RAKYAT MUHADI SETIA BUDI (BPR MSB) KABUPATEN BREBES Slamet Bambang Riono; Dwi Harini; Muhammad Syaifulloh; Suci Nur Utami
Jurnal Investasi Vol. 6 No. 2 (2020): Jurnal Investasi Nopember 2020
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/investasi.v6i2.89

Loyalitas nasabah merupakan tujuan setiap penyedia jasa (service provider). Loyalitas nasabah di Bank Perkreditan Rakyat Muhadi Setia Budi (BPR MSB) Brebes tidak hanya tentang loyalitas merek tetapi juga proses pembelian berulang. Untuk membentuk loyalitas, tidak sekadar atas dasar perilaku saja, sebab berarti tidak akan ada perbedaan jarak true loyalty dan spurious loyalty. Loyalitas nasabah hanya bisa diperoleh, jika nasabah merasa sangat puas, tanpa keluhan (complain). Penyelesaian keluh kesah nasabah akan berkaitan erat dengan pemulihan jasa (service recovery), sedangkan perilaku diam dari nasabah yang tidak atau kurang puas erat kaitan dengan studi tentang noncomplainers. Kualitas pelayanan publik merupakan suatu kondisi nasabah merasa aman dalam setiap transaksi dilakukan, bentuk pelayanan yang bermutu, sikap perhatian dan responsif kepada nasabah. BPR MSB perlu mengarahkan bisnis dan basis strateginya dengan konsep customer focused, agar mempertahankan nasabah, menjadi sebuah prioritas, karena lebih sulit dibandingkan mendapatkan nasabah baru. Relationship marketing dapat diartikan bahwa loyalitas nasabah harus dibangun dengan upaya keras agar semakin customized. Hubungan (partnership) yang kuat dengan pelanggan akan dapat menciptakan tingkat kepuasan. Jika kepuasan dirasakan terus menerus dalam jangka waktu yang lama, maka akan menciptakan loyalitas nasabah. Pada akhirnya akan meningkatkan hubungan yang baik antara bank dan nasabah. Hal ini merupakan salah satu cara pihak BPR MSB menjalin hubungan baik agar nasabah tetap loyal terhadap jasa-jasa pelayanan. Tujuan penelitian ini untuk menganalisis pengaruh kualitas pelayanan terhadap loyalitas nasabah; pengaruh relationship marketing terhadap loyalitas nasabah; pengaruh kualitas pelayanan dan relationship marketing secara bersama-sama terhadap loyalitas nasabah. Hasil penelitian menunjukkan nilai thitung variebel relationship marketing (X2) sebesar 0.465 > dari nilai thitung variabel pelayanan publik (X1) sebesar 0.358, maka dapat dikatakan bahwa variebel relationship marketing (X2) memiliki pengaruh yang lebih dominan terhadap loyalitas nasabah (Y) dalam menggunakan jasa di BPR MSB. Nilai R Square sebesar 0.674, mengandung arti bahwa variavel pelayanan publik (X1) dan relationship marketing (X2) secara bersama-sama mempunyai pengaruh terhadap loyalitas nasabah (Y) sebesar 67.40%, sedangkan sisanya (100% – 67.40% = 32.60% dipengaruhi oleh variabel lain di luar persamaan regresi atau variable yang tidak diteliti. Penelitian ini menggunakan jenis penelitian explanatory research dengan pendekatan kuantitatif. Tujuannya untuk menguji suatu teori atau hipotesis guna memperkuat atau bahkan menolak teori atau hipotesis hasil penelitian yang sudah ada. Instrumen yang digunakan dalam pengumpulan data adalah dengan kuesioner dan diolah dengan bantuan program SPSS

Keefektifan Pengelolaan Dan Kontribusi Bank Sampah Terhadap Pemberdayaan Ekonomi Masyarakat (Studi Empiris Pada Bank Sampah Santun Asri Desa Pesantunan, Kecamatan Wanasari, Kabupaten Brebes) Aris Sutanto; Hendri Sucipto; Dwi Harini
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

AbstrakBank sampah sebagai salah satu upaya dalam mengurangi sampah juga berfungsi menjadi upaya pemberdayaan ekonomi masyarakat maka dari itu perlu adanya pengelolaan yang efektif dan kontribusi bank sampah terhadap pemberdayaan ekonomi masyarakat. Penelitian ini bertujuan untuk mengetahui: keefektifan pengelolaan dan kontribusi bank sampah secara parsial serta simultan terhadap pemberdayaan ekonomi masyarakat di Bank Sampah Santun Asri Pesantunan dan variabel mana yang lebih banyak mendominasi. Jenis penelitian ini adalah kuantitatif. Populasi penelitian ini adalah nasabah aktif dengan menggunakan jumlah sampel sebanyak 86 responden. Metode pengumpulan data dengan cara membagikan kuisioner pada responden baik secara langsung maupun melalui online menggunakan google form. Hasil penelitian menyatakan bahwa: 1) Keefektifan pengelolaan secara parsial berpengaruh terhadap pemberdayaan ekonomi masyarakat dengan nilai thitung 4,518 > 1,989 dan kontribusi bank sampah secara parsial berpengaruh terhadap pemberdayaan ekonomi masyarakat dengan nilai thitung 2,019 > 1989. 2) Keefektifan pengelolaan dan kontribusi bank sampah secara simultan berpengaruh terhadap pemberdayaan ekonomi masyarakat hal ini dibuktikan dari hasil uji F sebesar 16,326. 3) Keefektifan pengelolaan merupakan variabel yang paling dominan dengan nilai Beta 0,441. Sosialisasi lebih ditingkatkan lagi agar jumlah nasabah meningkat.Kata Kunci: Keefektifan Pengelolaan, Kontribusi Bank Sampah, Pemberdayaan Ekonomi MasyarakatÂ AbstractÂ Waste banks as one of the efforts to reduce waste also function as an effort to empower the community's economy, therefore there is a need for effective management and the contribution of waste banks to community economic empowerment. This study aims to find out: the effectiveness of the management and contribution of waste banks partially and simultaneously to the economic empowerment of the community in the Asri Pesantunan Santun Waste Bank and which variables dominate more. This type of research is quantitative. The population of this study were active customers with a total sample of 86 respondents. The method of data collection is by distributing questionnaires to respondents either directly or via online using google form. The results of the study state that: 1) The effectiveness of management partially affects the economic empowerment of the community with a tcount of 4,518 > 1,989 and the contribution of the waste bank partially affects the economic empowerment of the community with a tcount of 2,019 > 1989. 2) The effectiveness of the management and contribution of the waste bank simultaneously This has an effect on the economic empowerment of the community, this is evidenced by the results of the F test of 16,326. 3) Management effectiveness is the most dominant variable with a Beta value of 0.441. Socialization is further enhanced so that the number of customers increases.Keywords: Management Effectiveness, Contribution of Waste Banks, Community Economic Empowerment

Pengaruh Kualitas Pelayanan, Harga, dan Kualitas Produk terhadap Kepuasan Pelanggan pada Pengguna Skincare MS Glow di Store Rofa Losari Brebes Putri Novia Sari; Dumadi Dumadi; Dwi Harini
Jurnal Kewarganegaraan Vol 6 No 2 (2022): September 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

AbstrakPerkembangan bisnis di indonesia menjadi peluang besar bagi para investor khususnya dalam bidang kecantikan. Salah satu produk kecantikan yang sedang populer saat ini yaitu produk skincare MS Glow yang berdiri sejak tahun 2013 hingga sekarang. Salah satu faktor keberhasilan sebuah perusahaan yaitu tercapainya suatu kepuasan pelanggan, seperti kualitas pelayanan, harga dan kualitas produk yang mempengaruhinya sebagai pemenuhan kebutuhan pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, harga, dan kualitas produk secara parsial serta simultanÂ terhadapÂ kepuasan pelanggan pada pengguna skincare MS Glow di Store Rofa Losari Brebes. Jenis penelitian ini adalahÂ penelitian kuantitatif yang dilakukan melalui survey dengan cara membagikan kuesioner pada responden baik secara langsung maupun melalui online dengan menggunakan google form. Populasi penelitian ini yaitu pelanggan Store Rofa dengan jumlah sampel 103 responden. Teknik sampel yang digunakan adalah teknik simple random sampling. Analisis data yang digunakan meliputi, uji validitas dan uji realibilitas, uji asumsi klasik, analisis regresi linear berganda, uji t dan uji f serta uji koefisien determinasi dengan menggunakan SPSS versi 22. Hasil penelitian menunjukan bahwa: 1) kualitas pelayanan memiliki arah positif dan signifikan terhadap kepuasan pelanggan dengan kontribusi pengaruh sebesar 17,5%. 2) harga memiliki arah positifÂ akan tetapi tidak signifikan terhadap kepuasan pelanggan dengan kontribusi pengaruh sebesar 8,6%. 3) kualitas produk memiliki arah positif dan signifikan terhadap kepuasan pelanggan dengan kontribusi pengaruh sebesar 34,2%. 4) kualitas pelayanan, harga, dan kualitas produk secara simultan memiliki arah positif dan signifikan terhadap kepuasan pelanggan, variabel independen secara simultan mempengaruhi kepuasan pelangganÂ dengan kontribusi pengaruh sebesar 56,4%.Kata Kunci: Kualitas Pelayanan, Harga, Kualitas Produk, Kepuasan PelangganÂ AbstractThe development of business in Indonesia is a great opportunity for investors, especially in the beauty sector. One of the beauty products that are currently popular is the MS Glow skincare product which was founded in 2013 until now. One of the success factors of a company is the achievement of customer satisfaction, such as service quality, price and product quality that affect it as a fulfillment of customer needs. This study aims to analyze the effect of service quality, price, and product quality partially and simultaneously on customer satisfaction for MS Glow skincare users at the Rofa Losari Brebes Store.This type of research is quantitative research conducted through surveys by distributing questionnaires to respondents either directly or online using the google form. The population of this study is Rofa Store customers with a total sample of 103 respondents. The sampling technique used is simple random sampling technique. The data analysis used includes validity and reliability tests, classical assumption tests, multiple linear regression analysis, t and f tests and the coefficient of determination test using SPSS version 22. The results showed that: 1) the quality of service has a positive and significant direction on customer satisfaction with a contribution of 17.5% influence. 2) the price has a positive direction but is not significant to customer satisfaction with an influence contribution of 8.6%. 3) product quality has a positive and significant direction on customer satisfaction with an influence contribution of 34.2%. 4) service quality, price, and product quality simultaneously have a positive and significant direction on customer satisfaction, the independent variables simultaneously affect customer satisfaction with the contribution of 56.4% influence.Keywords: Service Quality, Price, Product Quality, Customer Satisfaction.

ANALISI FAKTOR YANG MEMPENGARUHI PENDAPATAN UMKM PADA MASA PANDEMI COVID-19 (STUDI KASUS PADA UMKM KLUBAN DI BANJARATMA) Warpuah; Dwi Harini; Slamet Bambang Riono
Jurnal Akuntansi dan Bisnis Vol 2 No 1 (2022): Mei 2022 : Jurnal Akuntansi dan Bisnis
Publisher : LPPM Politeknik Pratama

The impact of the Covid-19 pandemic has affected many various fields, including the people's economy. The affected economic sectors include Micro, Small and Medium Enterprises (MSMEs), both culinary and handicraft businesses and. Their income is declining. This is due to the decline in people's purchasing power. Various efforts were made to deal with the possible business risks faced. However, MSME actors are still faced with various problems, both technical and nontechnical. This condition is a challenge in order to prepare for capital expenditures and the flow of the impact of the pandemic. Various strategies are carried out in order to keep the business running. If the Covid-19 pandemic continues, it is not impossible that some business actors will be able to go out of business to close their businesses. This prediction certainly threatens the Indonesian national economy. This study aims to find out what factors affect the income of MSMEs during the Covid-19 pandemic. The population in this study was 30 members of the Club MSME actors in Banjaratma Village. This research. The results of the factor analysis stated that in this study, 10 factors were found that influenced the decline in MSME income during the Covid-19 pandemic in Banjartma Village. These factors are: social distancing factors, PSBB factors, raw material factors, sales factors, technology factors, fund assistance factors, influencer factors, banking factors, consumption factors, and structural policy factors

PENGARUH TINGKAT SUKU BUNGA DAN JANGKA WAKTU TERHADAP KREDIT MACET (STUDI KASUS PADA KOPERASI SYARIAH MASYARAKAT KERTASINDUYASA, JATIBARANG, BREBES) Solikha Puji Astuti; Dwi Harini; Slamet Bambang Riono
Jurnal Akuntansi dan Bisnis Vol 2 No 2 (2022): Oktober 2022 : Jurnal Akuntansi dan Bisnis
Publisher : LPPM Politeknik Pratama

The purpose of this study is to determine the effect of interest rates and timeframes on bad debts. This research was conducted at the Sharia Cooperative of the Kertasinduyasa Society, Brebes with a population of 50 respondents. The data collection method in this study was carried out by distributing questionnaires to respondents who had bad debts in the cooperative. The data analysis used is an instrument test which includes validity test and reliability test, classical assumption test which includes normality test, multicollinearity test, and heteroskedasticity test, hypothesis test which includes t test and f test and determination test. From the results of the test conducted, it was concluded that there was a significant influence of the interest rate variable on the bad loan variable with a significance value of 0.007 < 0.05, while the time period variable had no significant effect on the bad credit variable with a significance value of 0.872 > 0.05.

Analisis Dukungan Orang Tua, Minat Anak dan Pembinaan Pelatih terhadap Prestasi Atlet Renang Prsi Kabupaten Brebes (Studi Kasus pada Antasena Swimming Club Brebes) Dedy Yohanes; Indah Dewi Mulyani; Dwi Harini
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 2 No. 4 (2022): Oktober : Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Prestasi atlet renang yang optimal dapat dicapai melalui pelatihan yang sistematis dan bersifat dinamis, pembinaan yang diletakkan pada dasar yang kuat dan dilakukan sedini mungkin agar dapat berjalan baik sesuai dengan program yang direncanakan. Tujuan penelitian ini untuk mengetahui dan menganalisis pengaruh dukungan orang tua, minat anak dan pembinaan pelatih terhadap prestasi atlet renang PRSI Kabupaten Brebes. Penelitian ini menggunakan penelitian kuantitatif dengan metode deskriptif dengan menggunakan survei. Teknik pengumpulan data menggunakan studi kepustakaan dan kuesioner. Populasi dalam penelitian ini adalah seluruh atlet Antasena Swimming Club Brebes sebanyak 54 orang. Untuk proses analisis data menggunakan analisis regresi linear berganda. Hasil penelitian ini diketahui nilai koefisien korelasi R sebesar 0.702, menyatakan besarnya kontribusi variabel independen dukungan orang tua sebagai variabel (X1), minat anak sebagai (X2), pembinaan pelatih sebagai (X3) sebesar 70,20% dalam menerangkan variabilitas variabel dependen prestasi atlet (Y) pada prestasi atlet (Y) di Antasena Swimming Club. Berdasarkan persamaan regresi berganda Y = 35.510 + 0.348 X1 + 0.180 X2 + 0.141 X3, dapat diartikan bahwa setiap kenaikan satu satuan dukungan orang tua sebagai variabel (X1), minat anak sebagai (X2), pembinaan pelatih sebagai (X3) akan meningkatkan variabel prestasi atlet renang sebesar 0.348 satuan dukungan orang tua, 0,180 satuan minat anak, ditambah 0.141 satuan pembinaan pelatih, pada konstanta 35.510.

PENGARUH KERJA SAMA TIM DAN ORGANISASI PEMBELAJARAN TERHADAP KINERJA KARYAWAN PT SELIM ELEKTRO Khaerunnisa; Slamet Bambang Riono; Dwi Harini
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol 1 No 2 (2022): Mei : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v1i2.486

The development of industrial enterprises today is increasingly demanding quality human resources. PT Selim Elektro is a company engaged in the assembly of electronic cables that produce wire harnesses, especially in the Brebes region. The problem that arises today at PT Selim Elektro is about the performance of employees who have not been optimal. Employee performance is the main focus that must be improved immediately so that work targets are achieved and increased. The success of an enterprise cannot be achieved if it relies solely on individual efforts, but requires cooperation between employees and the organization of learners within the company. The purpose of this study was to determine how much influence teamwork and learning organizations have on the performance of PT Selim Elektro employees. This research uses quantitative methods. The method of sampling in a random way, as well as the number of samples were established by the Slovin formula, a total of 91 employees. The data analysis tools in this study used the analysis of t-test tests, F tests, and multiple linear regression tests, which were tested by instruments with previous validity and reliability tests. The results of this study show that teamwork and learning organizations can affect the improvement of the performance of PT Sellim Elektro employees. The amount of influence of teamwork variables and learning organization variables on employee performance variables was 54.3%, and the rest by other variables not examined

ANALISIS PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI ALFAMART SONGGOM Winda Sofiana Sundari; Slamet Bambang Riono; Dwi Harini
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol 1 No 2 (2022): Mei : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v1i2.494

The decision to purchase household products of residents of Songgom, Songgom District, Brebes Regency decreased. The number of components that consumers consider in choosing an item is due to business developments in the trade sector. This makes buyers more specific in determining purchase decisions, for example at PT Sumber Alfaria Trijaya (Alfamart). This research was conducted in Alfamart, Songgom District, Brebes Regency. The existence of business competition makes Alfamart Songgom need to improve promotional procedures in increasing the number of buyers. The aim of this research is to determine the influence of promotion and service quality on purchasing decisions at Alfamart Songgom. The data used is primary data by distributing questionnaires to consumers at Alfamart Songgom. The population in this study were visitors or buyers at Alfamart Songgom. The number of samples in this test was 145 respondents who were determined using the Slovin formula. The data analysis procedures used are instrument tests, classical assumption tests, multiple regression tests. The results of the t test obtained a promotion variable sig value of 0.001 < a α value (0.05), a service quality variable of 0.010 < a α value (0.05, so it was declared to have a partial effect. The results of the F test obtained a sig value. of 0.000 < 0.05, explaining that promotion and service quality have a significant influence on purchasing decisions at Alfamart Songgom.

Pemberdayaan UMKM Angkringan Milenial melalui Legalitas Usaha di Desa Cikuya, Kecamatan Banjarharjo, Kabupaten Brebes Adik Candra; Hendri Sucipto; Dwi Harini; Nasiruddin Nasiruddin; Roni Roni; Alim Mutaqin
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 2 No. 2 (2022): Juni : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Amik Veteran Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v2i2.688

Micro, Small and Medium Enterprises (MSMEs) are a form of small business whose existence plays a very important role in empowering the community to have independence in the economic field. MSMEs that are used as partners in this community service activity are people who are members of industrial houses in Cikuya Village, Brebes Regency. The purpose of this service is to describe the empowerment process through MSMEs and to describe the factors that encourage and hinder community empowerment in the legality of business in micro, small and medium enterprises. By having business legality, business actors are expected to be able to compete in the free market era. The method used in this service activity is carried out in the form of counseling, training and assistance in managing business legality. Data collection techniques used through interviews, observations, and documentation. The results of this service show that the community empowerment process runs gradually, namely preparation, assessment, implementation, evaluation and termination. The driving factor for community empowerment is the government's support in the form of training programs and resource persons, and the high motivation of the community to make good use of local potential. Meanwhile, the inhibiting factor is science and insight into online marketing techniques that have not been widely developed and lack assistance from related parties in managing business legaility

Pengaruh Gaya Kepemimpinan, Motivasi, Disiplin Kerja, Budaya Organisasi dan Stres Kerja terhadap Kinerja Karyawan PD BKK Brebes Lutfianah Ulfa; Syariefful Ikhwan; Andi Yulianto; Dwi Harini; Gian Fitralisma
Journal of Economics and Management (JECMA) Vol. 1 No. 1 (2019): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of the study was to determine the strength of leadership style, motivaation, discipline, organizational culture, and work stress on the performance of employees of PD BKK (District Credit Bank) Brebes. The population used is PD BKK Brebes employees spread across several branches. Sampling using cluster sampling technique (regional sampling) with a total sample of 52 from 7 office branches. The method of data collection uses questionnaires, interviews and documentation. Data were analyzed using validity tests, reability tests with Alpha Cronbach, multiple linear regression tests with partial test hypothesis testing (t test), simultaneous tests (F test). The results of the analysis in this study showed that simultaneously or together all variables affect employee performance with a calculated F of 33,064 > F of table 2.40 with a probability of 0.000 < of 0.05. For the partial test, the leadership style variable had a positive and significant effect on performance with a calculated value of 2,802 > t table 2.01. The motivation variable had a positive and significant effect on performance with a calculated t value of 2,398 > t table 2,012, the discipline variable had a positive and significant effect on performance with a calculated t value of 3,292 > t table 2,012. The organizational culture variable had a positive and significant effect on employee performance of the calculated t value of 2,554 > t table 2,012. The variable work stress had a negative and insignificant effect on employee performance of the calculated t value of -1,673 < t table 2.012. The conclusion of this study shows that all free variables, namely leadership style, motivation, discipline and organizational culture have a positive effect on employee performance partially and work stress variables do not affect employee performance partially, but all free variables simultaneously affect employee performance.

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