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All Journal WAPFI (Wahana Pendidikan Fisika) Jurnal Mirai Management Jurnal Manajemen Bisnis dan Kewirausahaan
Helen Helen
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Physics Social Sciences Other

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Pengaruh Corporate Social Responsibility Terhadap Willingness To Purchase dengan Brand Image Sebagai Variabel Mediasi (Studi pada Kampung Dongeng Teh Sisri) Helen Helen; Hetty Karunia Tunjungsari
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 3 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v4i3.7913

Abstract

The purpose of this study is to obtain an analysis of marketing initiatives through corporate social responsibility to increase willingness to purchase that gives effect through brand image. Especially for brands that are experiencing a brand image crisis, through this research, one of the steps that can be taken is through corporate social responsibility. The research sample uses a questionnaire method consisting of 230 respondents in two elementary schools that were held in the Kampung Dongeng Teh Sisri Village. Hypothesis testing uses multiple linear regression statistical methods. The results showed that corporate social responsibility had a positive effect on willingness to purchase both directly and through brand image, corporate social responsibility had a positive effect on brand image, then brand image also had a positive effect on willingness to purchase.
Analisa Kebijakan Pemerintah Terkait Ancaman Pengangguran Pasca Kenaikan Inflasi pada DKI Jakarta Hery Haryanto; Febryna Adinda; Helen Helen; Lara Meilani; Valeska Lilya Kevin; Vallencia Vallencia
Jurnal Mirai Management Vol 7, No 3 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i3.3324

Abstract

Unemployed are people or people who have not got a job, are looking for work and have lost their job or are not working at all. This study aims to analyze Government Policy Related to the Threat of Unemployment Post-Inflation Increase in DKI Jakarta. The research method used in this research is by using quantitative methods. The object of analysis will be obtained from BPS or the Central Statistics Agency. BPS is an institution that deals with censuses and statistics. The results show that the numbers can affect a state's income because not having income can cause economic problems and poverty. Therefore, government policies are urgently needed to overcome this unemployment. Keywords: Unemployment, Government, Inflation
Pengaruh Penerapan Manajemen Risiko Bisnis dalam Small Business Development pada UMKM Board Games Yuswardi Yuswardi; Febryna Adinda; Helen Helen; Lara Meilani; Valeska Lilya Kevin; Vallencia Vallencia
Jurnal Mirai Management Vol 7, No 3 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i3.3325

Abstract

Board Games Café is one of the Micro, Small and Medium Enterprises (MSMEs) engaged in the culinary field. This Board Games Café is a café that offers a variety of varied foods and drinks that can be chosen according to consumer tastes, and has many variations of games that can be played when visiting the Board Games Café. This study aims to determine what business risks occur in the Board Game Café. This research method is a purposive sampling method, which is the type of method used in the process of preparing this report. Purposive Sampling Technique is a sampling technique in qualitative research. The results of the study show that the risks faced by Board Game Café are risks posed by external factors such as Covid-19 that occurred in Batam in early 2020-2022. Losses in turnover caused by Covid-19 and damage to equipment caused by long usage and the risk of not having regular customers. This research simplifies and assists in dealing with risks in business. Keywords: Risk, Board Games Café, Business
Pengaruh Model Pembelajaran Creative Problem Solving (CPS) Terhadap Hasil Belajar Fisika dan Kemampuan Berpikir Kreatif Peserta Didik Helen Helen; A Kusdiwelirawan
WaPFi (Wahana Pendidikan Fisika) Vol 7, No 1 (2022): WaPFi (Wahana Pendidikan Fisika) Februari 2022
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.1 KB) | DOI: 10.17509/wapfi.v7i1.43965

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Model Pembelajaran Creative Problem Solving (CPS) terhadap Hasil Belajar Fisika dan Kemampuan Berpikir Kreatif Peserta Didik dengan Menggunakan jenis soal Open-Ended Test. Penelitian ini dilaksanakan di SMA Negeri 88 Jakarta. Metode penelitian yang digunakan yaitu Pre-Experimental Design dengan desain penelitian One Group Pretest-Posttest. Teknik sampling yang digunakan dalam penelitian yaitu teknik Simple Random Sampling dengan istilah teknik acak sehingga setiap individu memiliki kesempatan yang sama. Populasi dalam penelitian ini berjumlah 36 peserta didik pada kelas eksperimen setelah data berdistribusi normal dan homogen berdasarkan uji normalitas Liliefors Galat Taksiran dan uji homogenitas dengan menggunakan uji Barlett, dilanjutkan dengan uji peningkatan menggunakan uji N-gain dan uji hipotesis menggunakan uji-t. Berdasarkan hasil perhitungan normalitas yang didapat  , hasil perhitungan homogenitas yang diperoleh  , dan hasil hasil pengujian hipotesis pada taraf signifikan α = 0.05 memperoleh  dan pada taraf signifikan α= 0.01 memperoleh . Maka Ho ditolak yang berarti terdapat Pengaruh yang sangat signifikan penggunaan Model Pembelajaran Creative Problem Solving (CPS) terhadap Hasil Belajar Fisika dan Kemampuan Berpikir Kreatif Peserta Didik.
Pengaruh Penerapan Sistem Manajemen Sumber Daya Perusahaan (ERP) dalam Meningkatkan Kinerja PT. Belfoods Lara Meilani; Febryna Adinda; Vallencia Vallencia; Valeska Lilya Kevin; Helen Helen
Jurnal Mirai Management Vol 8, No 2 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i2.4519

Abstract

Penelitian ini dilakukan untuk mengetahui Pengaruh Kompensasi dan Komitmen Kerja terhadap Kinerja Karyawan. Penelitian ini merupakan penelitian kuantitatif dengan menggunkanakan teknik statistik. Sampel yang digunakan dalam penelitia ini berjumlah 21 responden di Bank Rakyat Indonesia Kabupaten Sinjai (BRI Cabang) dengan menggunakan teknik sampling jenuh. Teknik yang digunakan observasi dan kuesioner. Teknik analisis data yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik dan regresi linear berganda dengan menggunakan Statisstical and Service Solution (SPSS) versi 26 Hasil pengujian menunjukkan bahwa variabel kompensasi (X1) dan komitmen kerja (X2) secara simultan berpengaruh terhadap kinerja karyawan (Y). Selanjutnya kompensasi secara parsial berpengaruh negatif terhadap kinerja karyawan sedangkan komitmen kerja berpengaruh positif terhadap kinerja karyawan. PT Bank Rakyat Indonesia Kabupaten Sinjai lebih mempehatikan kompensasi dan komitmen kerja yang dialami oleh karyawan agar berdampak baik bagi PT Bank Rakyat Indonesia Kabupaten Sinjai dan dapat digunakan untuk merumuskan model pengembangan dan kebijakan strategis perusahaan dalam jangka panjang. Kata Kunci: Kompensasi, Komitmen kerja, Kinerja
Co-Authors A Kusdiwelirawan Febryna Adinda Hery Haryanto Hetty Karunia Tunjungsari Lara Meilani Lara Meilani Valeska Lilya Kevin Vallencia Vallencia Yuswardi Yuswardi