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All Journal JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Prosiding National Conference for Community Service Project Economics and Digital Business Review Jurnal Cakrawala Ilmiah
Tyana Tyana
Universitas Internasional Batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Perancangan Advertising Tools Melalui Media Elektronik Untuk Umkm Legend Computer Kennnardi Tanujaya; Tyana Tyana; Husnul Husnul; Febby Huang; Cahyo Jati Nugroho; Erika Erika
National Conference for Community Service Project (NaCosPro) Vol 3 No 1 (2021): The 3rd National Conference of Community Service Project 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v3i1.5987

Abstract

Virus Covid-19 ditemukan pertama kali pada akhir tahun 2019, dan mulai menyebar dan memasuki Indonesia pada tahun 2020. Kehadiran covid-19 ini, menyebabkan banyaknya dampak di berbagai usaha salah satunya di bidang kuliner yang berdampak pada XXL Monster Boba yang berlokasi di Tanjungpinang. UMKM tersebut mengalami penurunan penjualan di tahun 2019-2020 sebanyak 10% sedangkan 2020-2021 mengalami penurunan sebanyak 25% di masa pandemi ini. Untuk mendorong kembali penjualan produk XXL Monster Boba dilakukan kegiatan pemasaran digital. Digitalisasi pemasaran merupakan alternatif agar dapat meningkatkan penjualan dan menghadapi permasalahan dalam masa pandemi. Metode pelaksanaan menggunakan wawancara dan observasi terhadap situasi yang dihadapi UMKM masa pandemi, dan menganalisa kebutuhan UMKM sebagai upaya meningkatkan penjualan. Luaran yang dirancang untuk mengatasi permasalahan mitra yaitu, video profil usaha, brosur, pemanfaatan sosial media, dan menyediakan pemasaran secara digitalisasi untuk pesan-antar. Luaran yang dihasilkan dapat membantu pihak UMKM dalam menghadapi masa pandemi dan meningkatkan penjualan agar usaha dapat berkembang baik. Dengan memaksimalkan penggunaan media sosial seperti Instagram dan memahami algoritma perputaran Instagram dapat membantu promosi produk agar lebih dikenal. UMKM dapat memperhatikan insight secara bulanan, melalui penggunaan fitur yang melibatkan interaksi seperti poll and answer
ANALISIS PELANGGAN DAN PERANCANGAN PEMASARAN SOSIAL MEDIA TERHADAP UMKM SAHABAT TAICHAN BATAM Rizni Aulia Qadri; Fitriana Aidnilla Sinambela; Tyana Tyana; Febby Huang; Winson Winson; Frentyo Frentyo
Jurnal Cakrawala Ilmiah Vol. 2 No. 5: Januari 2023
Publisher : Bajang Institute

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Abstract

Penelitian bertujuan membantu UMKM dalam pemanfaatan media sosial dan studi terhadap topik penelitian. Dengan melakukan analisis terhadap konsumen dan prediksi terhadap nilai konsumen diharapkan dapat melakukan perancangan strategi pemasaran melalui media sosial dengan pengolahan data kuantitatif. Responden terlibat dalam penelitian sejumlah 30 yang merupakan konsumen UMKM Sahabat Taichan Batam.
Upaya Optimalisasi Pemasaran Secara Digital pada UMKM Hi-Five Detailing dan Coating Batam Lady Lady; Golan Hasan; Winson Winson; Tyana Tyana; Febby Febby
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.561

Abstract

The research about "Digital Marketing Optimization Efforts for Hi-Five Detailing and Coating Batam" contains the writing of implementation results for MSMEs to optimize marketing strategies. Utilization of digital marketing strategies includes social media, communication media, and interest content that will be implement. Social media is the tool used for implementation because it can reach a wider audience effectively and efficiently. MSMEs can convey marketing messages and information to the target audience in increasing company profits. The research technique used in this research is qualitative methods by conducting interviews with business owners and customer representatives. Interviews were conducted to understand the conditions of the informants and their responses regarding UMKM Hi-Five Detailing and Coating Batam. The research will provide an understanding of the benefits of digital marketing in the digitalization era for a business to do marketing. The conclusion shows that the results of using digital marketing strategies have an impact on improving customer or customer relationships. Relationships with customers that are built can support business development in obtaining company profits.
Analisis Faktor-Faktor Pengaruh Customer Loyalty dengan Customer Satisfaction sebagai Variabel Mediasi pada Pelanggan E-Commerce Batam Tyana Tyana; Rizni Aulia Qadri; Fitriana Aidnilla Sinambela
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.24223

Abstract

The development of the digital era supports the rapid growth of e-commerce businesses in Indonesia. E-commerce provides opportunities for seller to sell their products to targeted customers in a more effective way. This research aims to analyze the factors that could indfluence customer loyalty by mediating customer satisfaction. Analysis results can be use as indicators for consideration or reference for academic parties and business owner. The research conducted on Batam City e-commerce customers with a total sample of 401 respondents. The data was processed with Smart PLS using non-probability sampling techniques in research. The research results show that the relationship between product quality, service quality, advertising, public relations, and social media marketing has impact towards customer loyalty. From the results mentioned above, the more superior the factor will have an impact on customer loyalty which can provide long-term benefits to the business. The relationship between customer satisfaction and loyalty obtained insignificant results because it did not meet the criteria. The research shows that the results of the indirect relationship did not obtain significant results. Based on the results, it shows that if e-commerce entrepreneurs want to gain customer loyalty which can have a positive impact on their business in the long term, they need to improve certain factors
Co-Authors Cahyo Jati Nugroho Erika Erika Febby Febby Febby Huang Fitriana Aidnilla Sinambela Frentyo Frentyo Golan Hasan Husnul Husnul Kennnardi Tanujaya Lady Lady Rizni Aulia Qadri Winson Winson