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All Journal Prosiding National Conference for Community Service Project Economics and Digital Business Review
Febby Febby
Universitas Internasional Batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PERAN DIVERSITY PROJECT DALAM MEMPERSATUKAN KEBERAGAMAN INDONESIA DI ERA GLOBALISASI Hendi Sama; Dame Afrina Sihombing; Teddy Jurnali; Putri Salsabella; Elita Elita; Nindi Suci Rahmadani; Nur Alficha; Silfia Nadilla; Febby Febby; Kezia Yohana Zai; Surya Chandra; Tuanku Stefino
National Conference for Community Service Project (NaCosPro) Vol 2 No 1 (2020): The 2nd National Conference of Community Service Project 2020 (Accepted Papers)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v2i1.1195

Abstract

In the current era of globalization, it is very rare to find people who live in harmony with the diversity that surrounds them. As we know, developments in the current era of globalization have not been spread evenly and have not been done well. There are some people who might still not be able to understand the diversity and reversal that we must unite so that Indonesia is not divided as our motto, "Unity in Diversity" which means different but still one. Therefore, we were sent to carry out community service activities with the theme of uniting Indonesia's diversity in the era of globalization. This activity is intended to unify the diversity that exists in Indonesia with top priority in the city of Batam. This activity will motivate the community or residents of the orphanage so that in the future they will have a more peaceful life in getting along with the whole community.
Upaya Optimalisasi Pemasaran Secara Digital pada UMKM Hi-Five Detailing dan Coating Batam Lady Lady; Golan Hasan; Winson Winson; Tyana Tyana; Febby Febby
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.561

Abstract

The research about "Digital Marketing Optimization Efforts for Hi-Five Detailing and Coating Batam" contains the writing of implementation results for MSMEs to optimize marketing strategies. Utilization of digital marketing strategies includes social media, communication media, and interest content that will be implement. Social media is the tool used for implementation because it can reach a wider audience effectively and efficiently. MSMEs can convey marketing messages and information to the target audience in increasing company profits. The research technique used in this research is qualitative methods by conducting interviews with business owners and customer representatives. Interviews were conducted to understand the conditions of the informants and their responses regarding UMKM Hi-Five Detailing and Coating Batam. The research will provide an understanding of the benefits of digital marketing in the digitalization era for a business to do marketing. The conclusion shows that the results of using digital marketing strategies have an impact on improving customer or customer relationships. Relationships with customers that are built can support business development in obtaining company profits.
Co-Authors Dame Afrina Sihombing Elita Elita Golan Hasan Hendi Sama Kezia Yohana Zai Lady Lady Nindi Suci Rahmadani Nur Alficha Putri Salsabella Silfia Nadilla Surya Chandra TEDDY JURNALI Tuanku Stefino Tyana Tyana Winson Winson